Navendu Jha

CEO

Bengaluru, Karnataka, India8 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in building brand systems for growth.
Proven track record in demand generation.
Skilled in managing customer acquisition strategies.

Stackforce AI infers this person is a Marketing and Brand Strategy expert in the B2C sector.

Contact

Skills

Core Skills

Marketing StrategyBrand DevelopmentBusiness DevelopmentStrategic Planning For GrowthDigital MarketingClient ManagementStrategic PlanningCustomer Acquisition

Other Skills

Advertising CampaignsAnalytical SkillsBrand StrategyBrandingBusiness AnalyticsCampaign EffectivenessCampaign Performance AnalysisCampaign StrategiesCompetitive AnalysisConsumer BehaviorContent DevelopmentContent StrategyCustomer InsightE-LearningInfluencer Marketing

About

I lead business, revenue, and marketing at Charcoal, where we’re building work essentials at the intersection of industrial design, engineered precision, and fashion. My role spans everything from growth infrastructure and demand generation to vendor strategy, CX systems, cash flow management, and board alignment. It’s a zero-to-one mandate: build distribution, protect capital, drive revenue and scale operations without compromising on taste or control. Before Charcoal, I spent 7 years across early-stage companies, building growth and brand systems designed to compound, not just convert. Now at Charcoal, I’m fortunate to apply everything I’ve learned so far and stretch far beyond it, every single day.

Experience

Charcoal

Head of Marketing

Jan 2024 – Present · 2 yrs 2 mos · On-site

Guiding Charcoal's entry into Fashion Retail alongside a formidable team of industrial design and mechanical engineering specialists, supply-chain experts and an ultra talented visual design ensemble.
Developing the brand philosophy
Formulating GTM and revenue streams
Overseeing content production and distribution
Managing customer acquisition and longevity

Content DevelopmentMarketing StrategyConsumer BehaviorBrand Development

Stoa

2 roles

Manager - Brand & Marketing

Jan 2023 – Jan 2024 · 1 yr · Bengaluru, Karnataka, India

Set up the brand marketing team and operational process for content creation and
distribution.
Increased content shipping cadence by 3x across channels in one quarter
Built channel-specific content IPs like Merit Matters Podcast, Role Fit Podcast, AdReact
Series, Fellow Spotlight etc. that increased follower and engagement rate by 5x MoM
Created a moat of engagement stream through customer-generated content

Advertising CampaignsAnalytical SkillsCustomer InsightReturn on InvestmentPerformance DashboardsCampaign Strategies+15

Founder’s Office - New Initiatives Lead

Jan 2022 – Jan 2023 · 1 yr · Bengaluru, Karnataka, India

Leading projects to drive the scalability and customer experience of the flagship stoa program -
Set up an in-house video production engine to deliver quality content across customer touch points and productise otherwise a service heavy business
Advanced the learning design experience for program modules like Structured Thinking, Communication, Analytics in Business, Marketing Fundamentals etc.
Created processed for tracking and attribution of marketing leads across online and offline engagement channels
Drove new initiatives for TOFU generation through offline experiences like Stoa Rail, Community Meet-ups, Case Hackathons etc.
Planned and delivered weekend long offline learning bootcamps on professional development and business strategy
Built an engine to attribute a fellow/student's learning progress & accountability
Created process flows for integrating Life Coaching as part of the Stoa Program
Facilitated learning sessions on Marketing, Business Strategy, Strategic Communication and Financial Modelling through case studies and business games/simulations,

Analytical SkillsCustomer InsightReturn on InvestmentBusiness DevelopmentPerformance DashboardsContent Strategy+8

#arm worldwide

4 roles

Senior Consultant - Brand Solutions (New Business)

Nov 2020 – Jan 2022 · 1 yr 2 mos

Setting up and scaling new revenue streams while marketing the existing service portfolio for P&L growth

Advertising CampaignsAnalytical SkillsCustomer InsightReturn on InvestmentPerformance DashboardsCampaign Strategies+11

Assistant Manager - Brand Solutions (New Business)

Promoted

Apr 2019 – Nov 2020 · 1 yr 7 mos

Lead the strategy and business growth team for all Digital Marketing services. Created on-shore and off-shore custom campaigns for customers across owned, earned and paid channels. Responsible for T shape business growth of all service portfolios. Accountable for a team of brand solutions executives and interns for all strategic planning and customer conversions. Converted and grew new business revenue by 200% + from FY 18-19
Key Accounts Serviced: MTV | Ashoka University | Outfit 7 | RSPL Group | Experion Developers | Pearson | Gameskraft | Tupperware | Organic Harvest | Rategain | Safari Bags | Uflex | IIAD | Economic Times | N7 Real Estate | IFF

Advertising CampaignsAnalytical SkillsCustomer InsightReturn on InvestmentPerformance DashboardsCampaign Strategies+11

Sr. Executive - Brand Solutions (New Business)

Promoted

Apr 2018 – Mar 2019 · 11 mos

Responsible for building strategic solutions, aligning teams and delivering results for prospective and newly on-boarded clients. In this custom role, I use my facilitation skills, entrepreneurial spirit, quantitative background and design thinking to unlock value, build collaboration and deliver on desired outcomes.
Research and analyze business challenges and opportunities
Plan performance and goal conversion oriented strategies
Formulate technology and innovative digital programs
Collaborate in creative communication, design and account planning
Pitch business solutions and growth propositions to prospective and key accounts
Onboard new customers and service customer excellence
Maintain sales pipeline and analyze organization's growth plan
Key Accounts Serviced: Oppo Mobiles | Schneider Electric | NMAT by GMAC | Lumileds (Philips Automotive) | RICS SBE | Payback | Hindware Appliances | Haldiram's Exports |

Advertising CampaignsAnalytical SkillsCustomer InsightPerformance DashboardsCampaign StrategiesPerformance Metrics+9

Executive - Brand Solutions (New Business)

Aug 2017 – Mar 2018 · 7 mos

Part of orgranisation's Growth team where I was working with a crew of fantastic strategists & sales professionals to devise and drive closure for new customer acquisition.
Collate and curate briefs and business challenges from prospective leads
Align internal channels for planned deliveries
Research and analyze business challenges and opportunities
Ideate with strategy and service teams in formulating business solutions
Collaborate in creative communication and design ideologies
Facilitate customer on-boarding and registration across parties
Prepare new customer acquisition and organization's growth reports
Key Accounts Serviced: InterContinental Hotels Group | Hindsutan Times Leadership Summit | NIIT Technologies | Elitify | Loco Design |