Jun 2024 – Present · 1 yr 9 mos

• Business Head - JK White Cement & Paints

Apr 2023 – Jun 2024 · 1 yr 2 mos

Apr 2022 – May 2023 · 1 yr 1 mo

May 2018 – Mar 2022 · 3 yrs 10 mos

• As 'Head - Business Strategy & Branding' of the White Cement business, I have been responsible for spearheading the creation of the strategic road map and driving aligned initiatives to support the development of long-term growth plans and profitability goals of the business.
• My responsibilities entail analyzing emerging industry trends, identifying expansion opportunities, competitive threats, monitor internal business performance and implement business process improvement. This includes collaborating and leading initiatives on revamping / reimagining business models including new products launches, supply chain & Go-To-Market (GTM) interventions spanning sales & distribution etc. to ensure brand competitiveness and sustained profitability. I have led all Digital transformation and special projects to ensure effectiveness, efficiency and cost optimisation.
• I am also managing the end-to-end P&L responsibility (top line & bottom-line achievement / growth) of two new, emerging businesses of JKC Wood Amore - Italian PU wood finishes and the JKC TileMaxX – a range of adhesives & grouts.
• As the Brand custodian, I am responsible for planning, execution and monitoring of all branding initiatives for the White Cement business. With a proclivity for brand building, I have transformed brands like JKC WhiteMaxX and JKC WallMaxX to an iconic status, while also enjoying a position of market leadership and the enviable title of Superbrands for two consecutive years.

Jan 2008 – May 2018 · 10 yrs 4 mos

• Currently heading the ‘Branding & Communication Department’ at JK Cement Ltd. leading a team of 12 executives PAN-India and handling the group’s Corporate Brand as well as its diverse Brand portfolio (JK Super Cement, JK White Cement, JK Wall Putty, JK PrimaxX & JK Super Grip).
• Key Responsibilities:
• Planning, coordination, monitoring and strategizing of all branding & communication initiatives
• Devising the annual branding calendar (ATL - television, radio & print and BTL – OOH, visual merchandising, development of POSM etc.) aligned to the strategic business and marketing objectives of the Organisation
• Utilizing consumer insights to develop brand positioning/architecture that would build a connect with the target audience. Demonstrate creative judgment that creates effective advertising and to communicate the core message, drive brand equity/imagery and impact sales performance
• Heading the MICE (Meetings, Incentives, Conferences & Events) function and responsible for planning and conducting all dealer network engagement/incentive tours, R&R programmes and events
• Managing overall scope, direction and terms of the Advertising Agency and all other vendor relationships (includes agency selection, conducting negotiations and assignment to appropriate projects, defining roles, responsibilities and deliverables)
• Initialised digital strategy for the Brand by creating engagement platforms on FB, Twitter, YouTube & Linkedin.
• Driving PR and communication for the Company (includes driving all PR initiatives, preparation of the bi-monthly Company newsletter, updating & maintenance of the Corporate website, dissemination of industry highlights etc.).
• Identifying the key constituents (e.g. channel partners, sales team, advertising agency, research agency etc.) needed for success and establishing strong working relationships that will gain their alignment and support to ensure brand strategy, plans and programs will be executed properly to drive growth