Jul 2024 – Jan 2025 · 6 mos · Remote

Jul 2022 – Apr 2024 · 1 yr 9 mos · Ontario, Canada

Dec 2021 – Jul 2022 · 7 mos

• Executed go-to-market strategies for Identity as a Service (cloud-based IAM solution) to
• build net new pipeline
• Led the creation of targeted marketing campaigns collaborating with cross-functional
• stakeholders, successfully launching multiple features and broader industry relevant
• solutions
• Led the sales enablement efforts for the released solutions, products and sales motions
• Collaborated with the channel partners and technical alliance teams to position IDaaS to
• the extended workforce and service providers
• Developed and presented thought leadership content to showcase Entrust's IAM solution
• for conferences and Identity events

May 2020 – Nov 2021 · 1 yr 6 mos

May 2016 – Jun 2019 · 3 yrs 1 mo · Bengaluru Area, India

• Successfully launched 7 products under the category of SaaS/ IaaS / XaaS / PaaS cloud solutions.
• Product Marketing:
• Conducting business and market research for new product development. Designing Go-to-market strategy, product collateral development. Product positioning as per competitive intelligence and market insights. Expertise in product and new feature launches. Adept at building strong relationships with key technical, business and marketing stakeholders.
• Owned the Sales Enablement Program and the entire collateral creation activities
• Lead Go to Market initiatives along with product related training of sales / presales/ delivery/ account managers.
• Worked exclusively on global business strategies and enabled integrated marketing campaigns (inbound/ outbound) on product promotion and account based marketing.
• End to end management of the marketing initiatives of the launched products including post launch activities like creating vertical specific solutions, use cases, value propositions, buyer personas etc.
• Managing product development and design independently from ideation to product launch. Worked exclusively on customer/ user requirements, develop user stories and track product development activities. Be an interface between multiple teams creating high impact solutions.
• Vendor Collaborations: Partner led product development and joint go to market programs for key cloud offerings. Roadshows, Partner Events and Technology conferences.
• Product evangelization, lead generation & tracking pipeline
• Funnel growth initiatives to increase uptake of existing/new offerings.
• Analyst Relations

Apr 2015 – Mar 2016 · 11 mos · Gurgaon

• Key Result Areas
• Managing financial portfolios of a specific set of High Net worth Individuals and C Level executives as clients (220 Clients till date).
• Promoting a wide range of banking and investment related products.
• Strategic Sales Planning and Relationship Management
• Wealth Advisory and Stakeholder Management

Aug 2014 – Mar 2015 · 7 mos · Lucknow

• Key Result Areas
• Designed Modules and conducted In House Workshops for middle school students on Critical Thinking and Logical Approach Development.
• Designed Modules and Preparatory Material for Engineering Students on GD/PI and other placement related work.
• Collaborated successfully with other leading educationists and worked with them on their projects.

Jun 2012 – Aug 2014 · 2 yrs 2 mos · Bengaluru Area, India

• Key Result Areas
• Developing and implementing transition plans for outsourcing and/or managed services projects which comprised of
• working across Transition streams including Staffing, Knowledge Transfer, Technology & Infrastructure and In-
• flight projects
• Completing process due diligence and effort estimation during transition phase
• Designing elaborate Knowledge Transfer Plans, KT success criteria and KT Progress reporting templates.
• Working on staffing of resources of cross functional competencies along with the Service Delivery Manager and properly onboarding them for the project.
• Monitoring development of transition management solutions including efforts estimation and project timelines in response to
• Request For Proposals (RFPs) received by organization