Alex Brown

Co-Founder

Ontario, Canada21 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Co-founded viral Dollar Beard Club, achieving $10M in first-year sales.
Scaled Truly Free Home into a category leader in non-toxic cleaning.
Expert in holistic problem solving and team leadership.

Stackforce AI infers this person is a B2C eCommerce growth strategist with extensive experience in brand development and marketing.

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Skills

Other Skills

AdvertisingB2B MarketingBusiness DevelopmentBusiness PlanningBusiness StrategyCRMCompetitive AnalysisConsultingContract NegotiationCorporate DevelopmentCross-functional Team LeadershipDigital MarketingEntrepreneurshipExecutive ManagementGlobal Business Development

About

Since 2014 I’ve seen & done a LOT in the eCommerce space. I’ve had my share of failures along the way, and they’ve propelled me to scale companies from scrappy startups to 8 & 9-Figure powerhouses. I’m best known for co-founding the viral Dollar Beard Club and leading Truly Free Home’s growth into category leadership. Along the way, I’ve worn just about every business hat imaginable: strategist, copywriter, fundraiser, landing page designer, general marketer, therapist, operator, and occasionally firefighter. I’m as comfortable architecting business strategy as I am getting stuff done. Known for mixing leadership with a sense of humor (because business is serious, but it doesn’t have to be grim), I thrive on leading teams, solving hard problems, and finding creative ways to turn bold ideas into measurable results. Here's some of my core competencies: - Holistic Problem Solving - Empathy & Self Awareness - Org Chart Planning - Recruitment & Hiring - Team Building & Culture - Business & Brand Strategy - Rapid Execution & Iteration - Sales Psychology - Customer Mindedness - Conversion Rate Optimization - Affiliate & Influencer Marketing - Email & SMS Marketing - Copywriting - Retention & Subscriptions - P&L Ownership - Forecasting & Planning - Brand Identity Building - Public Relations

Experience

Ecommerce rockstars

2 roles

Fractional eCommerce Executive

Promoted

Sep 2025 – Present · 6 mos · International · Hybrid

Helping founders navigate complex challenges & find sustainable growth through systems, structures, strategies and building their core team.

Founder

Jul 2018 – Aug 2023 · 5 yrs 1 mo · Everywhere

Developed & delivered 12 week business accelerator curriculum to over 120 eCommerce companies in partnership with Canadian universities and entrepreneurship centers.

Georgian college

Mentor - Henry Bernick Entrepreneurship Centre

Feb 2020 – Aug 2023 · 3 yrs 6 mos · Barrie, Ontario, Canada

I lent strategic guidance to amazing local companies as an Entrepreneur in Residence.

Truly free

Chief Growth Officer

Sep 2019 – Sep 2025 · 6 yrs · Traverse City, Michigan, United States · Hybrid

Truly Free Home is a national leader in the non-toxic home cleaning category, with incredible products ranging from Laundry Detergent to hand soap. I had the honor of helping building & guiding the best marketing team in the world as we scaled the company into a category king.

Unconscious content

Co-Founder

Jul 2016 – Jun 2017 · 11 mos · Hollywood, California

Unconscious Content was a mastermind group, which brought together a collection of the world's best media creators to help entrepreneurs:
Create content that gets shared virally
Tap into the power of their unconscious mind and creativity
Tap into their customers unconscious buying needs

The beard club (formally dollar beard club)

Co-Founder

Jun 2015 – Jul 2018 · 3 yrs 1 mo · Orange County, California Area

The Beard Club hit the scene with a BANG through viral marketing. We earned 100's of millions of video views, which led to us breaking $10M in sales in our first year. We secured early stage investments from Dan Bilzerian & 500 Startups. Since my operational departure the brand has continued to flourish, with distribution in Target stores, and additional celebrity investors like James Harden.

Coolbox - out-licensed

Co-Founder

Jan 2015 – Jul 2016 · 1 yr 6 mos · Orange County, California Area

Coolbox is the world's first smart-toolbox, incorporating functions, features and technology never before seen in a carrying case product. After a $500k Indiegogo campaign and Shark Tank appearance, we licensed the product out to a distribution partner where it died on the vine.

Influencive

Contributor

Jan 2015 – Jun 2015 · 5 mos · Everywhere

Unconventional wisdom about entrepreneurship, business, lifestyle, culture, travel, life-hacking and mindful living from influential minds.

Range to go

Co-Founder

May 2014 – May 2015 · 1 yr · Orange County, California Area

Responsibilities included distribution and retail strategy, online marketing and business development strategy, operations, finance, supply chain management, logistics and EDI automation.
Placed R2G on thousands of shelves globally in retailers like Golfsmith, Golftown, Dick's, etc.
Oversaw entire supply chain from manufacturer to consumer

Startup canada

Lead - Startup Canada NextGen

Apr 2013 – Dec 2013 · 8 mos

Led the development and implementation of the NextGen (Youth) strategy:
Partner network formation and engagement strategy
Website planning and development
Marketing & PR strategy
Content strategy
Social media management (Linkedin, Twitter, Blog, etc)
"Champion" network strategy
Providing thought leadership content for website, PIVOT magazine, and affiliate blogs and publications

Generic pharma 2.0

Associate Consultant

Jan 2012 – Sep 2013 · 1 yr 8 mos · Barrie

Generic Pharma 2.0 helps companies achieve transformational growth through smart ideas and innovative opportunities. It has the largest global network in the industry; offering web-platforms and the highest-level expertise for strategic advice, investments, business development and digital engagement.
Worked in contract manufacturing, distribution, licensing, new business development and supply chain management.

Alex t. brown contracting

Principal

Jun 2004 – Aug 2011 · 7 yrs 2 mos · Barrie, Ontario

Planned and executed all marketing and advertising strategies including web development, content marketing, direct mail and more.
Managed all finance and accounting
Trained and supervised employees, and performed all human resource related duties.