Aug 2023 – May 2024 · 9 mos · San Francisco Bay Area

• Acquired by AI Squared.
• Multiwoven is the leading open-source Reverse ETL platform. Enabling data teams to effortlessly sync data from the warehouse into their business tools. Easy and fully-secure with open source.
• Backed by Carya Venture Partners, Better Capital and Ratio Ventures.

Nov 2020 – Aug 2023 · 2 yrs 9 mos

• Advisory Council Member on MMA's Data & MarTech Council

May 2020 – Aug 2023 · 3 yrs 3 mos

• I run the omnichannel platforms SaaS/1st Party Data biz (Vizury + Shoffr, both acq. by Affle).
• I'm part of the management team (KMP) at Affle, reporting to the Founder-CEO.
• Affle is a leading global consumer intelligence platform. Affle IPO'd in 2019, with its current market cap at ~$2.8 Bn.

Jan 2018 – May 2020 · 2 yrs 4 mos · Greater Bengaluru Area

• Led overall Growth and P&L of the direct digital lending business. Helped build Lendingkart into a leading fintech in SMB lending.
• Lendingkart makes small business loans fast, easy and flexible. It uses Big Data to determine whether it wants to lend to businesses or not. We've been recognized as one of the world's Top 50 'Established Innovators' in the past three consecutive editions of the prestigious Fintech100 Leading Global Fintech Innovators report by KPMG & H2 Ventures. Lendingkart has raised US$ 143M of equity funding from leading investors (Fullterton Financial Holdings, Bertelsmann, Sistema Asia Fund among others).

Jan 2016 – Jan 2018 · 2 yrs · Bangalore

• Leading search and product discovery platform. Unbxd was acquired by Netcore for $100 Mn. in 2022.
• I ran SaaS product marketing, demand gen., digital, content, field marketing and PR/comms. Drove two major shifts during my time - SMB to Mid-Market/Enterprise, and US market focus - and through a Series C funding round.

Jan 2015 – Jan 2020 · 5 yrs

• I designed and taught the Digital Marketing course. The course earned a top rating from participants.

Jan 2013 – Jan 2016 · 3 yrs

• Ran digital marketing at InMobi, across geographies and businesses.
• A large part of my focus was on app developer GTM. I helped conceptualize and run "inDecode"- an umbrella GTM/marketing initiative aimed at app developers. inDecode turned out to be a pioneering developer marketing initiative (conceptualized-in-India, for the US, Nordics, UK & India). And also helped bust the myth that developers cannot be marketed to.
• inDecode was run with the philosophy of giving before taking from the community. This took the shape of offering support to help them achieve their goals (of building better apps and businesses). The initiative included digital and on-ground programs - meet-ups, events, content (via. a the inDecode content hub and APPetite), popular social programs such as #appsWeLove and GamesPeoplePlay, etc.
• Developer UA and monetization solutions is a large part of InMobi's business today.

Jan 2012 – Jan 2013 · 1 yr

• Headed mobile marketing for the India & S.E Asia markets. My team (of 6) helped leading brands and performance advertisers (like OLX, Quikr, PayTM, Unilever, Toyota, Samsung etc.) drive demand, app installs and brand awareness - at scale.

Dec 2011 – Sep 2012 · 9 mos · Greater Bengaluru Area

• Led the Strategy & Ops team for Consumer Electronics.
• In my short stint at Flipkart, I grew GMV & net margins of my category through smarter pricing (built a price optmization algo that was productized), reduced returns and acquisition costs (with product-level SEO & a smart email drip-marketing process).

Jan 2008 – Jan 2011 · 3 yrs · Mumbai Metropolitan Region

• Joined an internet company.
• Worked with the Founder. Wore different hats across Product & Partnerships. Also learnt the fundamentals of a digital biz.
• Media.net is a Top-5 ad-tech company globally. Built in India, for the world. Media.net was acquired in 2016, for $900M by Miteno Co.

May 2004 – Jun 2006 · 2 yrs 1 mo

• Soliton Technologies is an international award-winning, electronic test and measurement company. Soliton has been a pioneer in developing machine vision systems and smart cameras.
• I worked on solution engineering for the Soliton-CalBay Systems partnership; working at both Bangalore and the Bay Area. I also got to build stuff, work with amazing people in an entrepreneurial culture.