Subhashree Veeraraghavan

Digital Marketing Specialist

Chennai, Tamil Nadu, India9 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven SaaS marketing leader with 8 years of experience.
Expert in crafting compelling product messaging and GTM strategies.
Passionate about data-driven marketing strategies and customer experiences.

Stackforce AI infers this person is a SaaS marketing expert with a strong focus on customer engagement and data-driven strategies.

Contact

Skills

Core Skills

Customer MarketingProduct MarketingBrand MarketingData AnalyticsBusiness Intelligence

Other Skills

Brand StrategyBusiness ReportingCampaign ManagementContent StrategyConversion OptimizationCorporate BrandingCustomer EngagementCustomer RetentionCustomer SegmentationData AnalysisEducational InitiativesEmail MarketingInbound MarketingInternational MarketingLeadership

About

SaaS marketer | Storyteller | Startup Advisor High-growth SaaS marketing leader with 8 years of diverse experience driving growth and engagement across product marketing, integrated campaigns, demand generation, and brand. Expertise in crafting compelling product messaging, executing successful launch GTM strategies, and fostering product-led growth and adoption. Proven ability to deliver cutting-edge marketing campaigns to support company goals to drive successful revenue and lead teams. Aggressive self-starter, attitude geared towards, and an enterprising team player. Passionate about leveraging data-driven insights to create impactful marketing strategies and enhance customer experiences. Let's connect to explore opportunities to transform marketing visions into reality! I'm always up for learning and teaming up to do great work! Please feel free to shoot me an email at subhashree.veeraraghavan@freshworks.com if you'd like to collaborate.

Experience

Freshworks

6 roles

Senior Manager - Customer Marketing

Promoted

Jun 2024 – Present · 1 yr 9 mos

Responsible for Lifecycle & Retention Marketing at Freshworks which includes:
Driving customer adoption, retention, and loyalty through scalable lifecycle campaigns
Developing comprehensive post-sale marketing strategies across various channels
Optimizing customer journeys to enhance engagement and reduce churn
Growing the Freshworks Academy, and delivering educational experiences to empower customers
Enhancing customer knowledge and product adoption through targeted educational initiatives
Grow our customer community into a strong network that empowers customers to self-solve and rely on peer insights

Lifecycle MarketingCustomer RetentionCampaign ManagementCustomer EngagementEducational InitiativesCustomer Marketing+1

Manager - Product and Growth Marketing

Jan 2022 – Jun 2024 · 2 yrs 5 mos

Lead - Product Marketing

Mar 2021 – Jan 2022 · 10 mos

Lead - Global events & brand campaigns

Promoted

Jun 2018 – Mar 2021 · 2 yrs 9 mos

Brand StrategyBrand Marketing

Product Marketing Specialist, Freshservice

Promoted

Jun 2017 – Jun 2018 · 1 yr

Content StrategyProduct Marketing

Corporate Marketing Associate

Oct 2016 – Jun 2017 · 8 mos

Bigtapp pte ltd

Analyst Intern

May 2015 – Aug 2015 · 3 mos

Worked on a campaign management and loyalty analytics engagement project
Performed rigorous data analysis by following classification and Customer Segmentation (RFM Technique) using R
Designed and developed various business reports and dashboard for visualization using Tableau
Designed new campaigns to create brand awareness, and introduced customer loyalty programs

Data AnalysisCampaign ManagementCustomer SegmentationBusiness ReportingData Analytics

Scio health analytics®

Business Intelligence Intern

Jun 2013 – Jul 2013 · 1 mo · Greater Chennai Area

Completed a project relating to Payer billing in the US Healthcare system on payment integrity
Leveraged and implemented BI tools and analytics, conducted trend analysis to identify issues/anomalies in claims processing using SQL.
Addressed and analyzed reports in Claims Data Mining to detect improper payments

Business IntelligenceSQLTrend Analysis