Jan 2025 – Jul 2025 · 6 mos · Los Angeles Metropolitan Area · Hybrid

Aug 2024 – Jan 2025 · 5 mos · New York City Metropolitan Area · Remote

• Removing patent strategy barriers. Accelerating and protecting global innovation.

Jun 2023 – Jul 2024 · 1 yr 1 mo · San Jose, California, United States

• I joined this vertical SaaS business as product marketing lead and two weeks later, said yes to the unexpected opportunity to lead the broader marketing team despite the expanded scope, uncertain macroeconomic climate, and being pregnant with twins! Here, I cut my teeth as a head of marketing, leaning on my sharp go-to-market skills and firehose ability to learn. Through calculated people, product-market-fit and program performance decisions, I’ve helped grow our revenue 3X+ since then. I have zero regrets and thousands of lessons learned. The best part? Fueling the success of thousands of independent repair shop entrepreneurs across North America with smart and simple solutions for their meatiest business challenges.

Dec 2021 – Jun 2023 · 1 yr 6 mos · San Jose, California, United States

Oct 2021 – Present · 4 yrs 5 mos

• B2B buyers are humans, too. Messaging that speaks to their inspirational and individual needs is how you'll differentiate against other tools talking only about functional benefits. Efficiency and revenue are old news in B2B—your messaging must go beyond. This 3+ hour course teaches product and brand marketers how to prepare for messaging development, host a messaging sprint, ensure relevancy, enable teams with messaging and evolve it over time.

Feb 2021 – Nov 2021 · 9 mos · London, England, United Kingdom

• I joined this early-stage B2B SaaS startup as their zero → one product marketer. In the complex, horizontal digital signage space, niche clarity and buyer education were paramount. Using data and market insights, I defined and prioritized niches, and led the positioning, pricing and packaging work that clarified our value and offerings, landing our largest yet enterprise deal. I discovered gaps in the customer utilization lifecycle for hardware and services that supported our core software offering, and worked with teams across the world to productize and launch add-ons that bridged these gaps, doubling deal sizes.

Jan 2020 – Jan 2021 · 1 yr

• My Bluebeam journey began as a content producer and ended as a product marketing leader, having built the community, launched new value and enabled 2X YoY sales growth that took us through acquisition and 1MM+ new users. At Bluebeam, I learned the flywheel power of B2B community-building and storytelling. My proudest accomplishment is establishing our products as recognized industry-standard by starting a grassroots customer movement that is today a thriving community coalition. During my time, I led content and product marketing teams of varying sizes for products both in incubation and at maturity. I sat within both the product and marketing teams at varying times, affording me unique comparative insights about how product marketing can bring the most impact.

Oct 2018 – Jan 2020 · 1 yr 3 mos

Sep 2016 – Oct 2018 · 2 yrs 1 mo

Oct 2013 – Sep 2016 · 2 yrs 11 mos

Oct 2011 – Sep 2013 · 1 yr 11 mos · Greater Grand Rapids, Michigan Area · On-site

• Managed the award-winning sponsorship of the 2012 Transplant Games of America, reaching record high employee engagement numbers and adding 200K+ sign ups to the Michigan organ donor registry.