Apr 2025 – Oct 2025 · 6 mos · Remote

• Led GTM for Double O’s AI agent platform, turning complex capabilities into clear business outcomes for creators and SMBs.
• Increased conversions by designing narrative-led web copy, demo workflows, and value-driven campaigns around real agent use cases.
• Partnered with product and engineering to define positioning and messaging across features and GTM assets.
• Ghostwrote for the founder’s LinkedIn, driving inbound leads and webinar registrations through thought-leadership content.
• Managed a fortnightly product newsletter that boosted feature adoption, awareness, and event engagement.
• Delivered customer marketing insights to guide product updates and optimize GTM strategy.

Jul 2024 – Apr 2025 · 9 mos · Sydney, New South Wales, Australia · Hybrid

• Built and launched Relevance AI’s flagship enterprise sales agent, driving a 35% increase in deals won and establishing strong traction in the B2B agent market.
• Led sales enablement and GTM for mid-market and enterprise, creating demos, one-pagers, and ROI decks that accelerated pipeline conversion.
• Drove lead growth (+60%) through webinars, influencer campaigns, and newsletter sponsorships that expanded brand reach and qualified inbound interest.
• Increased email conversions by 30% and improved enterprise adoption by turning complex AI workflows into ROI-focused stories and content.
• Created high-performing content and collateral—webpages, case studies, and use-case assets—that educated prospects and fueled the agent demo pipeline.

Aug 2023 – Jul 2024 · 11 mos · Sydney, New South Wales, Australia

• Increased user base and revenue by leading cross-functional GTM teams to launch 30+ new AI product features, enhancing product competitiveness in the AI creativity market.
• Boosted B2B engagement and growth by building onboarding email flows for API and Enterprise customers, and launching a B2B API updates newsletter.
• Enhanced lead conversion and workflow efficiency by building automated AI-driven workflows to educate, capture, and convert leads for the BD team.
• Reduced customer support queries by revamping the help guides center, incorporating AI-driven product education strategies, and improving user guidance.
• Increased sales efficiency and deals won by enabling the BD team with AI-driven sales collateral, including pitch decks, personas, and competitive intelligence.
• Refined product strategy and stakeholder collaboration by initiating a feedback system using customer feedback data, social media insights, and churn responses.
• Improved GTM efficiency by establishing a flexible product launch process tailored to the fast-paced AI creativity industry.

Sep 2022 – Aug 2023 · 11 mos

• Increased customer growth and reduced churn by leading 4 Tier 1 product launches with cross-functional teams.
• Boosted lead awareness by establishing Zeller as a strategic partner in the Xero ecosystem.
• Enhanced customer engagement with a monthly newsletter of product and content updates.
• Won more deals by developing effective sales enablement collateral, establishing Zeller as a key competitor in the Australian payments market.
• Streamlined the product launch process by establishing a tiered marketing approach, enabling all relevant stakeholders internally and externally

Jan 2022 – Sep 2022 · 8 mos · Sydney, New South Wales, Australia

• Exceeded revenue targets by launching 3 tier 1 product initiatives for paying customers, collaborating with PR, brand, design, and CRM teams to track and launch successfully.
• Increased user retention by launching smaller product features that addressed customer feedback, enabling users to engage with Linktree in new ways.
• Informed successful GTM campaigns by creating competitive intelligence, guiding product development, and shaping pricing and packaging strategies.
• Acquired beta customers and provided actionable insights to product and marketing teams by leading customer feedback sessions with small businesses.

Sep 2019 – Jan 2022 · 2 yrs 4 mos · Sydney, New South Wales, Australia

• Drove significant product adoption and user engagement by successfully launching 5+ features and integrations, including LinkedIn Recruiter, through targeted GTM strategies.
• Boosted sales effectiveness and conversion rates by developing impactful sales and marketing collateral, including web content, brochures, landing pages, and webinars.
• Empowered global sales teams to close more deals by producing competitive intelligence battle cards, enhancing their win rates.
• Streamlined communication and execution of launches by improving the GTM process, ensuring all stakeholders were informed and aligned.

Aug 2018 – Aug 2019 · 1 yr · Sydney, Australia

• Enhanced product alignment by leading the discovery phase for the Single Customer View program through customer interviews and surveys.
• Secured stakeholder buy-in by breaking down the Single Customer View into 8 actionable programs and presenting the vision.
• Optimized feedback management by automating customer feedback collection for the Tyro Mobile App and Merchant Portal.
• Boosted user engagement by launching interactive content for the Tyro Merchant Portal.

Jan 2017 – Aug 2018 · 1 yr 7 mos · Sydney, Australia

• Enhanced product capabilities and customer experience by spearheading the launch of 30+ features and 10+ app integrations across web and mobile platforms, leading cross-functional teams.
• Increased product adoption and boosted brand awareness by authoring 20+ product update blogs to inform and educate customers.
• Improved customer acquisition and retention by directing product development squads to build and release 5+ impactful features.
• Reduced churn risk by engaging customers with educational content campaigns about existing product functionalities.
• Streamlined the launch of new product updates, app integrations, and company news by innovating a prioritization process for external communications.

Jul 2016 – Jan 2017 · 6 mos · Sydney, Australia

• Scaled our Customer Success team to meet the needs of our increasing customer base, but ensuring that we don’t compromise on our excellent customer service. I did this by personally onboarding and training 10 new remote team members and mentoring 30 team members on product knowledge and customer etiquette as well as resolving internal team disputes
• Increased the overall Net Promoter Score (NPS) and improved levels of customer satisfaction by establishing a new process for escalating complex customer issues from level 1 to level 2 and 3 support
• Reduced the risk of customers churning by developing and executing a strategy to lift the product usage of a cohort of 1000+ customer accounts
• Project managed the migration of 200+ large customers to the new Enterprise product and led the change management strategy involved in sunsetting the older Enterprise product
• Implemented a new process to measure quality of conversations between customers and our team members via live chat, emails and phone call recordings

Feb 2015 – Jul 2016 · 1 yr 5 mos · Sydney, Australia

• Increased customer engagement and product usage leading to a reduction of customer churn by 3% in 12 months. I did this by running live webinars/meetings and personalised product demos, producing simple, instructional help content and assisting customers with connecting their payroll and POS apps to get the most value from Deputy
• Contributed to an increase in customer acquisition of 5% in 12 months by running live, personalised product demos and account setups, providing excellent customer service and showing prospects how Deputy would help them achieve their desired outcome
• Implemented a new process for supporting customers through live chat, resulting in standard response time reducing from average of 10 minutes to average of 5 minutes
• Increased customer advocacy by introducing new ways to be proactive with customers and to lead with transparency for product bugs, outages and service disruptions
• Onboarded and trained 7 large enterprise customers and became the point of contact for ongoing support
• Established and implemented a new process for onboarding partners/resellers via the existing Deputy partner portal

Jun 2016 – Dec 2017 · 1 yr 6 mos · Sydney, Australia

• Grew social media presence and following for Facebook, Instagram and Twitter channels through engaging health and fitness content, influencer marketing, social media competitions, customer testimonials, and partner giveaways (https://www.facebook.com/mymusclechef, https://www.instagram.com/mymusclechef13/, https://twitter.com/mymusclechef)
• Launched a new food, health and fitness publication (https://medium.com/my-muscle-chef) and managed the content strategy to add increasing value to readers
• Grew brand awareness by partnering with 10+ new health industry influencers, 20+ gyms and fitness centres and 5+ health seminars
• Increased customer acquisition by launching 10+ new meals and meal packages to the market
• Developed new channel for customers so they can conveniently have meals delivered to their workplace

Jan 2014 – Nov 2014 · 10 mos · Sydney, Australia

• Assisted users in troubleshooting and diagnosing hardware, software and network problems
• Provided hardware and software support, including creating procedural documentation
• Communicated to users over the phone and in person to solve computer issues
• Managed and controlled incoming incidents using Remedy Incident Manager
• Worked as part of an effective data centre team and patched over 100 new ports

Feb 2013 – Dec 2013 · 10 mos · Sydney, Australia

• Provide hardware and software support, including creating procedural documentation
• Install and configure computer hardware, operating systems and applications
• Troubleshoot computer systems and network problems and diagnosing and solving hardware/software faults
• Manage asset databases

Jan 2012 – Nov 2012 · 10 mos · Sydney, Australia

• Updated actual figures to a forecast model for 3 Wholesale products
• Rebranded source documents and product fact sheets to new generation Telstra documents
• Created reports outlining potential product sales opportunities using Oracle CRM
• Created test cases for an unreleased quoting tool to assist end-users in determining pricing
• Worked cohesively with a team in determining reporting and rebranding requirements
• Communicated effectively with colleagues to ensure deadlines were met

Dec 2010 – Dec 2011 · 1 yr

• Assisted students with their learning difficulties in the specified HSC subject
• Taught students new concepts and improved their ability to tackle difficult questions
• Maintained students’ timetables so they do not fall behind in their studies
• Motivated students to see further into the long term and prosper from good results
• Assisted students with choosing their University preferences

Dec 2008 – Dec 2008 · 0 mo

• Learnt extra computer skills in the field of I.T with the program Microsoft Visual Studio
• Began to work on a website for the company with the use of HTML and XML coding
• Worked with a team and attended company meetings to determine the stage of the project
• Became adapted to working environment as I had worked from 9am-5pm Mon-Fri