Dario Perez

Product Manager

London, England, United Kingdom10 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 10 years of experience in fintech and e-commerce.
Led marketing strategies for a $550M product portfolio.
Achieved 12% average YoY growth in product marketing.

Stackforce AI infers this person is a Fintech and E-commerce marketing expert with a focus on product strategy and growth.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing StrategyBrand ManagementB2b Marketing

Other Skills

Adobe Creative SuiteBrand AwarenessBranded ContentBusiness EnglishCampaign ManagementContent MarketingCustomer AcquisitionCustomer Relationship Management (CRM)Data AnalyticsDemand GenerationDigital TransformationE-CommerceEmail MarketingFigma (Software)Growth Marketing

About

As a Senior Manager, Product Marketing at Expedia Group, I bring over 10 years’ experience driving fintech and e-commerce solutions for a $550 M product portfolio. My work focuses on crafting go-to-market strategies, customer-centric product positioning, and market-informed product planning for innovations such as digital wallets, Virtual Cards, and AI Developer solutions. Passionate about delivering data-driven results, I collaborate with teams to enhance customer and merchant adoption of cutting-edge technologies. With expertise in e-commerce, payments, and online marketplaces, I aim to propel growth and innovation across Expedia's tech marketplace, ensuring alignment with evolving market trends and customer needs.

Experience

Expedia group

Senior Manager, Product Marketing - FinTech & API eCommerce Solutions

Jul 2021 – Present · 4 yrs 8 mos · London, England, United Kingdom

Leading product marketing strategies for fintech and e-commerce solutions across Expedia's marketplace, driving a $550M product portfolio to grow 12% avg. YoY.
Crafting winning positioning and go-to-market strategies for Digital Wallets, Virtual Cards, APIs, and AI Developer solutions, among other innovative B2C & B2B products.
Informing product strategy based on a deep understanding of customer needs and market trends to drive customer and supply adoption.

Integrated MarketingCampaign ManagementMarket ResearchCustomer Relationship Management (CRM)Product MarketingIntegrated Multi-Channel Marketing+7

Pagonxt (a santander company)

Product Marketing Lead, New FinTech Ventures

Nov 2020 – Jul 2021 · 8 mos · London, England, United Kingdom

Developed GTM strategy for a P2P & FX Payments solution and Business Merchant Payments platform, bringing fintech innovation to millions in Europe and Latam. Designed a global availability and readiness plan for Santander Bank's European and American markets, ensuring product-market fit and a seamless global rollout.

Multi-channel Campaign ManagementMarket ResearchStrategic MarketingProduct MarketingMarket AnalysisGo-to-Market Strategy

Revolut

Sr Product Marketing Manager

Jan 2020 – Sep 2020 · 8 mos · London, United Kingdom

Led global product launches for Revolut, including revamped Business Accounts, Open Banking, and Fractional Shares, with strategic positioning and go-to-market strategies.
Developed position frameworks, marketing plans, growth campaigns, and competitive intelligence analysis.
Achieved successful growth launches, resulting in increased market share and revenue for the company.

Integrated MarketingMulti-channel MarketingGrowth MarketingMarketing StrategyEmail MarketingProduct Marketing+6

Ubeeqo

Country Head Marketing & Growth, Spain

Jan 2018 – Jan 2020 · 2 yrs · Barcelona

As Head of Marketing & Growth at Ubeeqo for Spain, I successfully led a team to drive significant user and revenue growth for the Ubeeqo Mobility App & Platform. I oversaw strategic positioning, brand activations, and a complete rebrand, ultimately leading to the startup's acquisition by Europcar Mobility Group.
Led a marketing team of 4 to drive +120% MAU and 2x revenue growth for Ubeeqo Carsharing in the region, aligning with all regional teams and our European marketing strategy.

Integrated MarketingMulti-channel MarketingOnline MarketingSocial Media MarketingGrowth MarketingMarketing Strategy+11

King's group

Growth Marketing Manager, Europe

Jan 2015 – Jan 2018 · 3 yrs · Madrid, Spain

As Growth Marketing Manager, I spearheaded Customer Growth Marketing initiatives for e-learning language training programs in key European markets, the UK, Spain, Germany, and the Baltics. By collaborating with regional field sales teams, I successfully drove demand and growth through multi-channel campaigns and programs. My responsibilities included strategic positioning, integrated campaigns, B2B Growth Marketing, Brand and content, Digital Marketing, PR, & Events.

Integrated MarketingMulti-channel MarketingSocial Media MarketingMarketing StrategyStrategic MarketingEmail Marketing+2

Mercedes-benz ag

Product Marketing & Communications

Jan 2014 – Jan 2015 · 1 yr · Madrid, Spain

Project managed the launch of the Mercedes-Benz passenger cars' new digital product suite – integrating 200+ POS across the region into a unified platform.
Go-to-Market
Rollout plans
Project Management
Aligned internal stakeholders: Product Managers, Operations, Legal, Commercial, Partners...

Martini media

Marketing Insights Analyst

Oct 2013 – Mar 2014 · 5 mos · San Francisco Bay Area, US

Worked in a cross-departmental role within a digital-media company; researching consumer market trends to enhance and position RFPs for international clients such as Nespresso or Porsche USA.
Maintained a database of insights, core metrics, and third-party studies; and visualising data into aesthetically pleasing and digestible infographics.