Jan 2021 – Jan 2025 · 4 yrs · Portland, Oregon, United States · Remote

• Helped grow company 190% while building, hiring, and managing a team of 15 product marketers covering research, positioning/messaging/copywriting, sales/CS support, launches, partner marketing, developer marketing, customer reference marketing, and ongoing adoption marketing/lifecycle.
• Launched most successful pipeline building initiative ($12 million) in company history, Calendly for Enterprise, driving revenue growth and taking this PLG company upmarket.
• Selected as company "driver" of Calendly Routing, the first product tailored to a specific industry, and is attached to 20% of the company's revenue.
• Helped lead the company transition to both multi-product and an AI product line including training the employee base at the annual off-site on the new story.
• Volunteered to manage the company's first developer marketing effort, which now boasts the No. 1 API for scheduling.
• Personally roll up sleeves to create successful initiatives such as the customer newsletter ("Jeff from Calendly") which has converted more than 10,000 customers to paid accounts and Calendly Webinars, which convert double that of non-attendees in terms of activation and upgrades.

Jan 2020 – Jan 2021 · 1 yr · Portland, Oregon, United States

• ∙ Led growth marketing for Grain, a PLG conversational intelligence platform.
• ∙ Three months in, promoted by the CEO to also lead customer success, support, and sales (in addition to marketing).
• ∙ Doubled the customer base, 10X'd revenue, and personally secured some of our first paying accounts (e.g., InVision, Help Scout, ClickUp).
• ∙ Rebranded and positioned the company, and convinced leadership to start charging for the product through building a self-serve payment portal (previously the product was free).

Jan 2019 – Jan 2020 · 1 yr

• Acquired by HubSpot. Created and led the product marketing and customer marketing departments for this PLG martech and business-data leader serving developers, marketers, and sales ops customers.
• During my tenure, the company's annual recurring revenue increased 40%.
• Served as lead sales engineer for the sales team for new product "X," helping close deals with eight Enterprise accounts.

Jan 2018 – Jan 2019 · 1 yr · Portland, Oregon, United States

• Acquired by Miro. Six months in, promoted by the CMO to manage self-serve customer revenue (or product-led growth through credit-card sales) for the company — in addition to product marketing team leadership duties — and coordinate a cross-department group of product managers, engineers, and marketers to convert free accounts to paid accounts. Helped credit-card sales represent 20% of the revenue.
• Led new marketing efforts to software developers (in addition to designers).

Jan 2017 – Jan 2018 · 1 yr · Portland, Oregon Metropolitan Area

• Vice president of demand generation and marketing at Reflect, a Draper Fisher Jurvetson-funded SaaS company for software developers.
• We built an efficient self-serve, product-led growth engine, and then added a sales team months before being acquired by Puppet.

Jan 2015 – Jan 2017 · 2 yrs · Portland, Oregon Metropolitan Area

• As VP of demand generation and marketing, our team increased revenue by 10X in two years for Lytics, a customer data platform for developers, data teams, and marketers. Appointed by CEO to also run sales for one year.
• Received 40 Under 40 Award by the Business Journal.
• Made Gartner's Vendors to Watch list and was one of four vendors in the first customer data platform report (out of more than 30 possible competitors).
• Garnered more media coverage than any competitor using a new customer reference system, all while having the smallest marketing team/budget in the industry.
• New logos while I ran sales included General Mills, The Economist, Atlassian, and Heineken.

Jan 2011 – Jan 2015 · 4 yrs · Portland, Oregon Metropolitan Area

• HPE/Aruba acquired Meridian — a startup I ran marketing for — for 26X investment.
• Led all marketing for four HPE product lines including Meridian, an indoor GPS SDK for developers.
• Responsible for all marketing including serving as spokesperson, managing marketing, training staff, handling sales engineering, demand generation, securing partnerships, advising product development, and more.
• Hired and managed company's first developer relations professional to support our SDK.
• Quoted in TechCrunch, Marketplace (public-radio show), The Wall Street Journal, GigoOm, Computerworld, eWeek, etc.

Jan 2006 – Jan 2011 · 5 yrs · Portland, Oregon Metropolitan Area

• Marketing consultant to mainly developer tools providers such as Amazon Web Services (two years supporting the AWS SDK) and Intel software developer marketing. Other clients include HP, Xilinx, Isilon, Freightliner, DAT Freight and Analytics, Altium (EDA software), Tillamook Creamery, EMC, Nike, Stumptown Coffee, the Recording Industry Association of America, Morpheus, and more.