Nov 2022 – Feb 2024 · 1 yr 3 mos · London, England, United Kingdom

Feb 2021 – Feb 2024 · 3 yrs · London, England, United Kingdom

Dec 2018 – Feb 2021 · 2 yrs 2 mos · Chicago, Illinois

• Telnyx is a fast-growing B2B cloud communications and API platform. As Director of Product Marketing I’m responsible for building the product marketing function from the ground up, developing and leading a talented team to deliver successful go-to-market strategies.
• Leading go-to-market strategy development and delivery across the product and engineering, sales, customer success and marketing teams.
• Developing compelling value propositions, differentiated product positioning and messaging, and embedding company-wide.
• Partnering with the sales team on the development of effective sales collateral, tools and training.
• Owning the website and partnering with design and UX to iterate and improve organic traffic and conversion rates.
• Collaborating with the design team and external creative and PR agencies to produce best-in-class content and advertising. Leveraging performance data to iterate at pace.
• Being the expert on the market, the competition and our customers.
• Accountable for the representation of Telnyx brand and products across digital, social, websites, emails, PR, industry events and analyst relations.

Jan 2016 – Nov 2018 · 2 yrs 10 mos · London, United Kingdom

• Sky is an FTSE top 35 communications company with more than 12 million subscribers. As Product Marketing Controller I was instrumental to the launch of Mobile at Sky — aligning marketing strategy and plans with market intelligence and driving cross-functional activity through all routes-to-market and touchpoints.
• Managing a high performing team to develop and execute go-to-market plans, with broad responsible across all marketing channels and touchpoints — online, paid digital, advertising, CRM, retail and PR.
• Ownership of Sky Mobile claims and messaging, working with the Product, Propositions, Marketing and Legal teams to develop differentiated, market-leading messaging and propagating company-wide.
• Work with Digital teams to manage website content, experience and advertising
• Development of the end-to-end customer engagement and communications strategy across email, direct mail and SMS.
• Marketing lead on all device launches, partnering with vendors like Apple and Samsung on co-marketing activities and delivering the launches cross-functionally.

Jul 2014 – Jan 2016 · 1 yr 6 mos · London, United Kingdom

• As Senior Marketing Manager in Sky’s Broadband & Talk team, I created and managed an exciting plan to launch a new state-of-the-art broadband network as part of a joint venture with our major competitor — TalkTalk.
• Leading all aspects of marketing delivery for Sky and the Joint Venture.
• Managing a complex set of stakeholders, whilst representing the interests of Sky and driving specific business and commercial outcomes.
• Presenting the marketing strategy and plan to the Joint Venture board for approval.
• Careful planning and management of a substantial media budget and plan.

Aug 2013 – Jun 2014 · 10 mos

• One of Australia’s most recognized brands, Optus delivers cutting edge communications and entertainment services to over 10 million Australians. The National Broadband Network was Australia’s largest infrastructure project ever, bringing high-speed broadband to the nation. As Campaign Planning Manager, I was responsible for managing a complex localized campaign plan, from strategy development to delivery and review.
• Managing Optus’ NBN marketing plan across advertising channels, digital, retail point of sale rollout, and customer lifecycle campaigns.
• Development of marketing strategy to determine target segments, propositions, budget, media and communications plan.
• Presenting the marketing strategy and plan to the Joint Venture board for approval.
• Management of a cross-functional team to Optus’ NBN plan within budget across sales, customer, PR, creative, digital and media agencies.

Sep 2012 – Aug 2013 · 11 mos

• As a Marketing Manager, my role was to develop and deliver engaging customer focused propositions and marketing campaigns across all Optus products.
• Planning and executing acquisition and customer campaigns to deliver acquisition performance, NPS, retention and revenue growth targets.
• Collaboration with proposition teams to develop, align and prioritize activity within the overall marketing plan.
• End to end management of welcome, cross-sell, lifecycle, upsell and retention campaigns with tight timeframes, budgets and ROI targets.

Nov 2009 – Sep 2012 · 2 yrs 10 mos

• As Product Marketing Executive in the Mobile team at Optus, my primary role was to work cross-functionally to deliver product launches.
• Leading product launches, including implementation of go-to-market teams comprised of stakeholders from Logistics, Commercial, Marketing, Operations, Customer Care and Sales.
• Influencing key stakeholders to drive engagement and maintain visibility of the product.
• Sharing responsibility for product revenue, gross margin and acquisition attainment.
• Working with the Commercial team to build business cases for new offers and propositions.
• Partnering with local and overseas vendors like Samsung and Huawei to source and develop new technologies to launch in Australia.

Jan 2008 – Oct 2009 · 1 yr 9 mos · Sydney, Australia

• Allied Pinnacle is an Australian leader in the manufacture and distribution of food ingredients. As Marketing Consultant, my major achievement was to launch a new bakery brand and innovative product range to the foodservice market.
• Project managing all new product launches via the stage gate process, from development of the business case, through to commercialization and launch.
• Management of the Allied Pinnacle website, including a complete re-launch and responsibility for all imagery and content.
• Working with creative agencies to produce branded sales collateral and advertising.

Dec 2006 – Dec 2007 · 1 yr · London, United Kingdom

• Harvey & Brockless are suppliers of fine cheese, specialty foods and ingredients across the UK. As Marketing Assistant, I was responsible for the creation and execution of marketing communications and events.
• Creating and delivering a monthly customer newsletter – sourcing content, copywriting, coordinating photography, design and print approval and distribution.
• Selecting and approving website content.
• End-to-end event management including seminars, tastings, trade days and supplier visits.