Feb 2022 – Apr 2024 · 2 yrs 2 mos · Gurugram, Haryana, India

• Enable Communication to and through Partners via Marketing Automation, BTL Promotion & Social Media
• Own the Channel Marketing budget and defining the activity calendar
• Design and deploy Sales Promotions, Channel Partner Events and supporting the Channel Program Strategy deployment
• Enabled 7x increase in partners and ~35% increase in Revenue earned per Dollar spent in Q2’22 promotions
• Supported 15%+ YoY Sales-Out growth in 2022
• Strategize and execute Channel Partner events for engagement and achieve business objectives
• Manage Marketing Development Funds for 120+ Managed Partners
• Engage Monthly Active Users (MAU) and influencing the Sales Funnel with Partner Enablement sessions like Schneider Learning Series, Innovation Talks
• Improve Brand-to-Order conversion by providing sizeable opportunities to Channel Partners via digital channels
• Member of ‘Sounding Board’ 2022, engaging directly with the Country Head on strategic projects delivering process efficiency and freeing up energy

Nov 2019 – Jan 2022 · 2 yrs 2 mos

• Working as a Core Team Member, building the solarbyluminous.com business, offering rooftop solar solutions to Commercial and Industrial clients.
• Leading the Consumer Acquisition efforts through Digital assets, Lead Gen Campaigns and Marketing Automation tool, including Content Creation and marketing collateral development
• Responsible for the Policy making and Strategy implementation though key projects and pilot programs
• Working as a product manager digitizing and automating our processes by defining the back-end architecture of the in-house CRM module and leading a tech team responsible for the UI/UX and agile development
• Responsible for the Offer Creation through Strategic Alliances for Business improvement with NBFCs for finance schemes, Insurance Cos., on-demand after-sales service firms; development of Sales Enablement tools like, Price Calculators
• Incubating the Inside sales team
• Launched CRM modules like the Commercial project proposal, funnel module and various other features in the CRM enabling digitization of sales processes
• Average project size increased to 4X in 2020 over 2019, while sales increased to 1.5X
• Nominated to the 1st ever ‘Sounding Board’ in 2021, a platform for young talent with high potential to directly engage and advise the MD and key leaders on business and strategic areas of the organization
• Single-handedly led the integration of the Marketing Automation platform with solarbyluminous digital assets
• Received the ‘Extra Mile Award’ in Oct’20 for developing the Funnel module in CRM
• Incubated the Inside Sales function as a proof of concept and effected an incremental sales of ~15%

Sep 2019 – Oct 2019 · 1 mo

Aug 2017 – Aug 2019 · 2 yrs

• Led the Product Management for Inverters, a flagship product of the company across two brands – Luminous and Amaze, and ToughX Voltage Stabilizers, worth ~6.5 Billion INR
• End-to-end portfolio management with a focus on driving market share and business objectives in online & offline channels
• Managed the Product Development Cycle, Product Roadmap, Product Positioning, Pricing & Gross Margin
• Project Management in collaboration with cross-functional teams across R&D, Sales, Production, Marcom, Service, Accounts and Logistics
• Defined and developed the IOT enabled Inverter portfolio and the app UI/UX with R&D
• Managed Promotions with in-house creative and marketing collateral development, product launch plan, agency/creative briefs
• Worked with Marcom Manager on creative agency brief and ATL/BTL campaigns
• Led the category campaign execution team with members across Marcom, E-commerce and Channel Marketing
• Luminous became No.1 in Inverters with 40.4% share in CY18 with a 2.4% points gain over CY17
• Recognised as ‘Star Performer of 2018 and 2019' for valuable contribution in Marketing
• Recognised as ‘Star of the Month - Nov’18’ for outstanding contribution to the company performance
• Led the development and launch of a new category - ToughX Voltage Stabilizers, generating ~340 Million INR in the 1st year of launch
• Launched India’s 1st wall-mounted Li-Ion Battery based Power back-up solution – Regalia
• Launched India’s Smartest Inverter - Zelio WiFi

Oct 2016 – Aug 2017 · 10 mos · Noida Area, India

• Worked in the following space for two Smartphone brands, Lava and Xolo across different periods.
• Generated product insights and understand consumer life-cycle through Consumer Research and FGDs
• Conceptualised the Product Roadmap in line with competition features, price and technological developments
• Drove the BTL activities, Trade and Consumer promotions to achieve strategic objectives as part of GTM strategy
• Executed the Product launch plan covering First Placement Norm (FPN), Width of Distribution (WoD) coverage and Sales Productivity
• Created Training content for sales promoters on the FAB framework with the Content team
• Managed various ODMs working with Lava by and negotiated key features, price and coordinated project TTMs
• Managed PSI & Demand Planning
• Achievements:
• Successfully launched Lava’s flagship Z-Series Smartphones, marking Lava’s entry into the mid-range segment
• Successfully launched Era 2x, the first Xolo smartphone with fingerprint sensor
• Executed the Lava Selfie Challenge on-ground activity to demonstrate the quality of the front camera under low-light conditions
• Cross portfolio implementation of recommendations on Consumer Promotions, generated based on consumer insights
• Trained 350+ sales promoter in product knowledge

Sep 2015 – Oct 2016 · 1 yr 1 mo

• Revived the Audio category by working on:
• New Product Planning & Development
• Brand Marketing & Communication
• PSI Management & Demand Planning
• P&L Management
• Prepare & Forecast Annual Category Business Plan and P&L statement
• Sales Strategy and Operations
• Channel Analysis and Competition Mapping
• Key Achievements
• Established the category with annual growth of >470%
• Launched product extensions, thus expanding the product portfolio
• Increased the brand presence in the market by ~150%

Apr 2015 – Sep 2015 · 5 mos

• Managed the Sales Head Budget in Home Appliances to be used for Trade Promotions
• Liased with the Sales team down the line and the Product team for improving sales and stock supply.
• Designed and developed Dashboards for Display and Market Share Analysis
• Sales Performance and Market Analysis
• Channel Analysis and Competition Mapping vis-a-vis pricing, rebate and schemes rolled out in the market
• Nominated as Culture Innovator, for Vibrant Panasonic an HR initiative

Jun 2013 – Apr 2015 · 1 yr 10 mos

• Conducted a Market Research Study for Flat Panel TVs, Scheme Management, POP Design and Web Content
• Designed and Coordinated the roll-out of Conquer The Capital – A Distribution Channel enhancement project under Delhi Branch to double the Market Share of Viera TVs
• Designed and developed Dashboards for Display and Market Share Analysis
• Conceptualised the theme, communication message and launched the Double Digit Market Share (DDMS) campaign across 31 Branches and Head-Office
• Sales Performance and Market Analysis
• Channel Analysis and Competition Mapping vis-a-vis pricing, rebate and schemes rolled out in the market
• Nominated as Culture Innovator, for Vibrant Panasonic an HR initiative
• Achievements:
• Increased the Delhi Branch sales in Q4 FY15 by ~40% over Q4 FY14 and the contribution of Distribution Channel by ~7% to ~45% under Conquer The Capital
• Increased Maguchi of Viera by ~27% and Display by ~36% between June’13 and August’15

Apr 2012 – Jun 2012 · 2 mos · Mumbai Area, India

• Project Title: Improving Service levels for A and B Class SKUs
• Received a Pre-Placement Interview (PPI) Offer.
• Analysed real time sales data and identified major concern areas impacting the service levels of the SKUs
• Recommended critical action items for improving the forecast accuracy and increasing the IFOT (In-Full On-Time) levels

Nov 2010 – Jun 2011 · 7 mos · Hyderabad Area, India

Sep 2009 – May 2010 · 8 mos

• Took over the responsibility of reaching out to the public through different modes of communication and educate them about Entrepreneurship Cell MJCET and its activities.

Sep 2008 – Sep 2009 · 1 yr

• Held the responsibility of organising seminars and workshops, by successful entrepreneurs, in other campuses under the banner of Entrepreneurship Cell MJCET.