Feb 2019 – Present · 7 yrs 1 mo · New Delhi Area, India

• Changing Insurance through a combination of Insurance and Tech+Data expertise.

Sep 2013 – Apr 2015 · 1 yr 7 mos · New Delhi Area, India

• Aksa Insights is an AI, Analytics and Technology consulting company that helps businesses solve pressing problems, using data analysis. We combine strong business insight, technology frameworks, and statistical and mathematical techniques to drive decisions and deliver value.
• We offer the following types of services to our clients:
• AI/ML
• Predictive Modeling
• Business Intelligence
• Data Management
• Technology

Nov 2011 – Dec 2015 · 4 yrs 1 mo · New Delhi Area, India

• RoomStory.com is an online home store serving the Indian market. RoomStory’s vision is to become a one-stop shop for all of a customer’s home needs.
• As Founder of RoomStory.com, I am responsible for various aspects of the business such as growth hacking, customer market research, business model formulation, hiring key employees, business development (strategic tie-ups with brands), merchandising strategy, operations (order fulfillment), product curation, marketing partnerships, analytics, company formation, fundraising, amongst others.
• At RoomStory.com, I am also involved with building the RoomStory.com website – identifying the technology stack, understanding customer flows and requirements, mapping features, as well as input into the website UI.

Jul 2011 – Sep 2014 · 3 yrs 2 mos · India

• Launched initiatives, conducted events, met lots of fantastic people in the Kellogg community!
• I was the Treasurer, and part of the core Leadership Team, of the Kellogg Alumni Club of India.
• The mission of the Kellogg Alumni Club of India is to bring together alumni of the Kellogg School of Management who reside in or are interested in India. We formulate/develop social and education opportunities, networking forums, and promote the Kellogg brand in India, among other activities. This organization cooperates with and promotes the interests of the Kellogg School of Management in India.

Jul 2009 – Apr 2011 · 1 yr 9 mos · Greater Chicago Area

• ZS is a leading Sales & Marketing consulting firm, with offices in 22 cities.
• At ZS, I did projects related to the following practice areas: Segmentation, Opportunity Assessment, Sales Force Structure, Sales Force Sizing (headcount), Operational Improvements, Customer Value Proposition, Forecasting, Qualitative Market Research, Incentive Compensation, New Product/Service Development, Rewards Program Strategy
• A few of my projects were:
• Physician segmentation and targeting for a pre-launch drug developed by a pharma company
• Sales Incentive Compensation Audit and Plan re-design for a car rental company
• New product development for an internet services company
• Competitive analysis of sales distribution models in multiple countries for a FMCG/CPG company
• Sales force sizing and value proposition messaging development for an oil & gas company
• Rewards program design for channel partners of a telecom company
• Opportunity assessment model development for a financial services company
• My projects were in some of the following industries:
• Business Outsourcing, Pharmaceutical, CPG (FMCG), Oil & Gas, Oil & Gas Equipment, Internet Services, Telecom

Jun 2008 – Aug 2008 · 2 mos · Greater Chicago Area

• Delivered recommendations to a medical devices company on the optimal size of their sales force, including a re-assessment of sales force resource allocation across products, therapeutic areas, and accounts, leading to improvement in productivity
• Analyzed external data sources and client data to determine key accounts, resulting in identification of new potential sales and cross selling opportunities
• Researched and presented best practices related to long term incentive compensation

Apr 2007 – May 2013 · 6 yrs 1 mo

• Set up Healthinsuranceindia.org - one of the first online platforms in India for educating customers about Health Insurance in India.
• Conceptualized and developed the portal, content, marketing, backend support, and monetization. The website was monetized via lead generation and transaction completion.
• Over 98% of the traffic on the website comes from SEO. We were the top google ranked website for most relevant health insurance keywords in India, for over 3 years.
• Since inception (>10 years), we have spent Rs. 0 in paid marketing.
• The portal has received PR coverage from Mint, Economic Times, and multiple other national publications.

Dec 2004 – Apr 2007 · 2 yrs 4 mos · Greater Detroit Area

• At Deloitte, I served clients in industries as diverse as automotive, real estate services, education, and healthcare. My work at Deloitte was in an Analytical Consulting role. As part of my role, I developed hypotheses to support business goals, performed analyses, and presented recommendations to senior client leadership.
• I worked with large datasets, and was responsible for collecting data from multiple sources, data cleaning, structuring databases, and performing analytics using business intelligence software such as SAS. To gain an in depth understanding of business intelligence and analytics, I also got SAS Certified.

Jun 2002 – Mar 2021 · 18 yrs 9 mos · New Delhi Area, India

• RIA Insurance Brokers is an insurance brokerage firm serving corporate as well as retail clients in India.
• At RIA, I have been focused on setting the strategic direction of the company, as well as providing input on sales force strategy and technology development. Here I helped set up the Sales & BD team, lead generation process, sales funnel process, customer renewals, incentive compensation and territory planning, and sales support tools.
• For Corporate clients, RIA provides risk management services, structuring of insurance programs, policy administration, and claims management. RIA employees service industries such as Information Technology, Infrastructure, Education, Healthcare, eCommerce, amongst others.
• For Retail clients, RIA provides insurance products such as Health Insurance, Motor Insurance, Life Insurance, Travel Insurance, and Home Insurance.