Oct 2020 – Apr 2023 · 2 yrs 6 mos · Mumbai Metropolitan Region

Aug 2016 – Sep 2020 · 4 yrs 1 mo · Mumbai Metropolitan Region

• Business Development-
• 1. Spearheaded successful strategic partnerships with Telco’s and crafted a direct reach for ZEE5 to 600 Million 3G/4G Customer Base.
• 2. Created new and uncharted category of market for an OTT platform through devising exclusive deals with Online Travel Platforms.
• 3. Scaled the business through partnership with e-commerce sector.
• 4. Increased the household reach by partnering with Smart TV manufacturers (like Samsung, LG, Xiaomi, Sony, Panasonic etc.) and Internet Service Providers.
• 5. Created a direct engagement with BFSI and Fintech companies.
• Strategic Alliance –
• 1. Pivoted strategic partnerships with entertainment and edutainment platforms for larger platform engagement on ZEE5.
• 2. Built long term alliances with tech and AI companies like AWS, Akamai, Conviva, Talamoos amongst many more.
• 3. Upheld company’s long-term vision, constructed new and innovative sourcing strategy for Technology, Product, Advertisement Suite partners.

May 2015 – Aug 2016 · 1 yr 3 mos · Mumbai Metropolitan Region

• 1. Built a centralized and unified SCM vertical for sourcing at optimal cost.
• 2. Implemented Procure-to-Pay process within the company thereby enabling the integration of the purchasing department with the accounts payable department.
• 3. Streamlined process like Contract Management, Asset Management and Vendor Payment creating accountability within the organization for its cross-functional departments like Legal, Administration and Finance.

Feb 2014 – Apr 2015 · 1 yr 2 mos · Mumbai

• 1. Introduced and devised Clean Sheet Costing in media industry which established cost transparency and set target costs and brought an operation efficiency on the budget expenditure by the company.
• 2. Piloted operation efficiency by striking long terms deals with Format Owners, Production Houses, Studios and Creative Directors, thereby setting a business benchmark in the media industry.

Sep 2010 – Jan 2014 · 3 yrs 4 mos · Mumbai Metropolitan Region

• 1. Launched 7 television channels while managing sourcing for 45 Radio Stations.
• 2. Managed content procurement for television channels and radio stations delivering a cost efficiency of (18-26) % on the project budget.
• 3. Scaled agile and advanced framework of continuous content supply of channels to international distributors overruling the traditional way of satellite hopping and fiber connection of transferring the content @ 80% below budget expenditure.
• 4. Handled end to end supply chain to source /install / deploy Out of Home (OOH) media landscape on 42KM long road stretch under business commitment with DTTDC and MCD for Commonwealth Games.

Mar 2009 – Sep 2010 · 1 yr 6 mos · Mumbai

• 1. Pivoted standardizations of components, products and services across 23 circles bringing an average operating cost optimization on the prevailing expenses.
• 2. Implemented lean management across PAN India through the process of standardization and calibration resulting into consolidation of a colossal number of vendors into operative numbers.
• 3. Fetched global Vodafone systems to India like Supplier Relationship Management, Supplier Performance Management, Empitoris e-Auction tool.

Dec 2006 – Feb 2009 · 2 yrs 2 mos · India

• 1. Formed distributer led model and opened east and south markets for the Color Picture Sale.
• 2. Developed a business model and operational capability with 2 local television manufacturers for ELCOT tender.
• 3. Imposed antidumping on imports of foreign CPTs in India.

Sep 2002 – Dec 2006 · 4 yrs 3 mos · Greater Noida, UP

• 1. Reengineered the process of assembling a television through OEM partners. Launched OEM base in tax holiday zone augmenting the production capacity of LG to 3X thereby helping LG secure number 1 market position in India.
• 2. Administered full life cycle for vendor management processes to support Just in Time business process reducing the anytime available inventory carrying cost.
• 3. Built and augmented a vendor base to meet the annual production projections and brought cost efficiencies, sale boost by creating additional margin space further extended to the retailers.