Ed Bolton

CEO

London, England, United Kingdom24 yrs 5 mos experience

Highly StableAI Enabled

Key Highlights

Over 20 years of experience in branding.
Expert in creative strategy and generative AI.
Led multi-disciplinary teams for global brands.

Stackforce AI infers this person is a creative branding expert with a focus on generative AI and strategic brand development.

Contact

Skills

Core Skills

Branding & IdentityCreative StrategyCreative Problem Solving

Other Skills

Art DirectionBrand ArchitectureBrand DevelopmentBranded EnvironmentsConcept DevelopmentCorporate BrandingCorporate IdentityCreative DirectionCreativity and InnovationDesign StrategyExperience DesignGenerative AIGenerative DesignGraphic DesignIntegrated Marketing

About

Ever since I used to watch my dad drawing Batman and X-Men comics for DC and Marvel, I’ve been in love with the power of creativity. I never quite followed in his artistic footsteps, but instead I found another love - for branding - and married the two. I believe creativity is a brand’s superpower – a powerful way to define memorable, authentic experiences with customers and drive value. But I think not enough brands know that they need to find their superpower, let alone what it is. There’s way too much blanding out there: brands are blending in like Clark Kent rather than standing out like Superman. We need be modern awkward, embracing unusual ideas that grab attention and get people talking. I’ve been helping brands, such as BA, King, Dell, Barclays and many smaller start ups, find their creative superpower for over 20 years - embracing data to help them see markets and customers in new ways; building collaborative multi-disciplinary teams across the world and getting them fired up to do the best work of their lives; working with new technologies to push digital branding and encouraging brands to embrace creative leadership in the boardroom.

Experience

Frog

Global Senior Creative Director, Brand & AI

Apr 2022 – Present · 3 yrs 11 mos · London, England, United Kingdom · On-site

GenAI SME and Global Executive Creative Director at frog London, the global creative consultancy and part of Capgemini Invent.

Branding & IdentityCreative Problem SolvingGenerative AICreative StrategyNegotiationCreative Direction+2

Yonder consulting

Executive Creative Director / Head of Creative

Oct 2020 – Apr 2022 · 1 yr 6 mos · London, England, United Kingdom

I’m responsible the creative output of Yonder, pushing the team to create stunning brand identities, motion design, digital design, product design, naming, messaging, social media campaigns and retail experiences to create value for customers and businesses- all based on the data that our teams of researchers and strategists develop, and the imagination we bring to truly connect to our clients customers.

NegotiationCreative Strategy

Brandcap

2 roles

Global Creative Director & Campaigns Lead

Promoted

Jan 2017 – Oct 2020 · 3 yrs 9 mos · London, England, United Kingdom

As BrandCap expanded into North America and Hong Kong, I was responsible for setting up the Campaigns practice, where we created national campaigns with a focus on building the brand at the expense of short term gains. I also developed a bespoke Visual, Verbal and Interactive (VVI) approach to creating brand identities and led a multi-disciplined team of brilliant creatives across brand design, digital design, experience and advertising.

NegotiationBranding & Identity

Creative Director

Jan 2015 – Jan 2017 · 2 yrs · London, England, United Kingdom

I joined independent strategic consultancy BrandCap to set up and lead the Creative team. As a start up, you learn to do so much more than your day job – and so I was responsible for managing clients, finances, the creative team and the creative deliverables across the agency. We worked with small start ups, large established brands and everything in between, solving creative problems for brands such as Radisson Hotel Group, King, Cognizant, Topic, GoCompare and many, many more.

NegotiationCreative Problem Solving

Fitch

Design Director

Jan 2011 – Dec 2014 · 3 yrs 11 mos · London, England, United Kingdom

I joined Fitch - the world's leading retail and experience consultancy – to create engaging experiences for brands across physical, human and digital. I was the Director on the global Dell account for four years, working closely with the USA, India and Singapore offices to create branded experiences, alongside rebranding Hilton and extensive work across Russia.

Interbrand

2 roles

Design Director

Promoted

Oct 2007 – Dec 2010 · 3 yrs 2 mos · London, England, United Kingdom

After a time travelling North America and Asia (including time in Australia at Cornwell Design) I returned to Interbrand to work with a fantastic team to create and manage brands as diverse as British Airways, AstraZeneca, Nissan, Indian conglomerate Godrej, Xerox, Barclays and Pearson.

Designer

Jan 2002 – Sep 2007 · 5 yrs 8 mos · London, England, United Kingdom

When I joined Interbrand it was at the time the largest branding agency in the world. I was fascinated by the combination of strategic thinking and creativity for clients such as British Library, Intercontinental, The Platinum Guild and Barclaycard.