Oct 2021 – Jan 2023 · 1 yr 3 mos

Oct 2019 – Oct 2021 · 2 yrs

• Content Marketing lead:
• Increased monthly MQLs by 30% through a mix of new content production and optimizing existing content by doing web CRO
• Grew monthly organic traffic by 100% through keyword focus content production, internal linking, outlinking, backlinking, and other strategic SEO initiatives
• Product Marketing lead:
• Improved MQL to Customer Conversion Rate by 100% by working closely with sales and providing them with 80+ sales collaterals organized in an in-house built Sales Enablement Tool
• Improved website conversion rate by 10% by launching new product/feature pages and nurturing content leads

Nov 2018 – Oct 2019 · 11 mos

• • Improved MQL connect rates by 20% through better, precise, and segmented automated sales, marketing, and product emails

Feb 2020 – Jan 2023 · 2 yrs 11 mos

• • Aiding the arrival and growth of Product Marketing in India

Sep 2017 – Oct 2018 · 1 yr 1 mo · Chennai Area, India

• Improved organic lead generation by 4% through CRO
• Set up marketing processes to make Freshworks GDPR compliant
• Optimized marketing database leading to annual savings of $13,000
• Launched an in-app marketing tool which took podium in the Freshworks Hackathon

Feb 2016 – Sep 2017 · 1 yr 7 mos · Chennai Area, India

• • Scaled Facebook lead gen from 100 in May to 4,500+ in Dec, at CPA Rs. 2,900 and Rs. 315 respectively

Apr 2014 – Feb 2016 · 1 yr 10 mos · Noida Area, India

• • Increased leads by 160% y-o-y at 60% CPA through experimentation, optimization, and innovation

Jul 2010 – May 2012 · 1 yr 10 mos · Hisar, Haryana

• Prevention and breakdown maintenance for two stainless steel production lines
• Workforce management across shifts and allocating tasks basis expertise