Oct 2022 – May 2024 · 1 yr 7 mos · San Francisco Bay Area

• As Head of Content I was responsible for category, brand, and pipeline contribution.
• Category & Thought Leadership
• Corp + Exec Social Media
• Influencer Marketing
• Customer Marketing
• Content Marketing
• TOF Webinars
• Podcast
• Blog

Mar 2022 – Present · 4 yrs · San Francisco Bay Area

• The Stage 2 Capital Catalyst supports early-stage companies in scaling their business, providing capital and hands-on coaching from an unrivaled community of elite go-to-market professionals.

Feb 2021 – Aug 2022 · 1 yr 6 mos

• Leading the team that creates the most engaging sales content on the internet.
• → Scaled the Content team from 1 → 6 outstanding marketers
• → Grew LinkedIn following from 12 → 150k
• → Authored the Gong Labs research blog, gaining 1M+ readers
• → Generated millions in pipeline and revenue across multiple organic channels
• → Supported category design and leadership position of revenue intelligence

Feb 2020 – Jan 2021 · 11 mos

Jul 2019 – Feb 2020 · 7 mos

Aug 2018 – Jun 2019 · 10 mos

• Built mid-market playbook
• $1M Club

Oct 2017 – Aug 2018 · 10 mos

• 2nd Sales Rep (founding member)
• Outstanding Gongster 2018

Jan 2017 – Present · 9 yrs 2 mos · San Diego, CA

• I design and execute content strategies that grow your audience, brand, and pipeline.
• Content Strategy
• Thought Leadership
• Campaign Execution
• Executive LinkedIn playbook
• ✅ Website: thereeder.co
• ✔️ Email: yo@thereeder.co
• Previous & Current Clients:
• Wiz
• Notion
• FloQast
• TestBox
• Centrical
• Cube Software

Feb 2016 – Sep 2017 · 1 yr 7 mos · San Francisco Bay Area

• As a member of the Large Account Sales Team at Eventbrite, I helped optimize operations and improve registration strategies in order to grow clients' event business.
• I also contributed to the marketing blog to guide potential buyers, bring awareness to our solution, and drive SQLs (see below).

Sep 2015 – Feb 2016 · 5 mos · San Francisco

• Responsible for GTM messaging, brand awareness, pipeline generation, sales process and execution.

Nov 2014 – Aug 2015 · 9 mos · San Francisco Bay Area

• ON24 is the market leader in webinar technology, built for marketing and designed for demand generation.
• As a member of the West Coast Enterprise team, I prospected into key accounts, sourced meetings and completed sales cycles from beginning to end including product demos and ROI/proposal presentations. In short, my goal is to convey the value of demand generation webinars, whether enhancing an existing program or building a lead flow program from the ground up.
• Target companies are between $100M-$500M in annual revenue, primarily within Tech/IT verticals.

Aug 2013 – Oct 2014 · 1 yr 2 mos

• Joined the corporate sales team to compliment a phenomenally motivated group and heighten my understanding of the SaaS sales model. Research and engage qualified prospective clients, develop client-specific product pilots, and win business to reach sales goal. Building on sales and business acumen through department-wide sales training and coaching from direct management, while increasing team-building abilities through team goals and daily interaction.

Jun 2013 – Aug 2013 · 2 mos

• Mastered ClearSlide platform in order to coach and mentor best practices, provide technical support to new and existing users, build relationships, and drive product adoption. Worked with direct management and account executives to deliver best game-plan for every account and each individual based on role and needs.