Cameron Jahn

CEO

San Francisco, California, United States22 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Launched multiple AI products driving significant revenue growth.
Built high-performing product marketing teams across multiple countries.
Created innovative customer engagement programs boosting retention.

Stackforce AI infers this person is a SaaS Product Marketing Leader with extensive experience in B2B and customer engagement strategies.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyMarketing Strategy

Other Skills

Account ManagementB2B SoftwareB2CBusiness-to-Business (B2B)CRMCloud ComputingContent MarketingContent StrategyCustomer Relationship ManagementCustomer Relationship Management (CRM)Data AnalysisDemand GenerationDigital MarketingEnterprise SoftwareExecutive Leadership

About

As Senior Director of Product Marketing at Houzz, I lead the go-to-market strategy, narrative, voice of customer, retention, and pricing/packaging for the world's leading platform for home renovation and design. I leverage my extensive experience in product management, PMM and journalism to launch products and campaigns that drive revenue.With over two decades of leadership experience, I have built and managed high-performing teams, launched multiple products, and created millions of dollars in pipeline and revenue. I have also received recognition and awards for my innovative and successful integrated marketing campaigs. My passion is to deliver value, delight customers, grow teams, and drive growth.

Experience

22 yrs 9 mos

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 11 mos

Current Experience

Houzz

Senior Director of Product & Marketing

Jun 2021 – Present · 4 yrs 11 mos · San Francisco Bay Area

Innovation - Launched 8 Gen AI products for Construction-specific
workflows: business digest, floor plan measurements, mobile assistant & estimate
templates.
Team - Built PMM function, scaling to 8 PMMs & 2 support reps across 7
countries. Delivered 3 promotions with no regrettable churn via career
leveling plan and clear growth paths.
Strategic impact - Drove +3k customer interviews, turning team into
hybrid PM/PMMs with ownership over roadmap process and
establishing PMM as the key partner for Product/Engineering/Design.
Voice of customer - Created NPS, customer advisory board, & customer
marketing programs, boosting Net Dollar Retention 2x
for ideal customer profile segments by prioritizing feedback and
community building.
Financial results - Grew software & payments business 2.4x by going all
in on product-led sales, which now represents 80% of new
revenue (+$X00M).
Growth - 3x’d number of free trials activations, driving 12-
month LTV:CAC below 1 through improved unit economics.
Messaging & positioning - Established ‘all-in-one’ positioning framework
for software offering, personalized messaging for key personas, and shifted
focus to larger businesses, driving 75% increase in free trial starts since
Dec. 2021.
Pricing & packaging - Developed 2 upmarket SKUs, monetized team
seats and created a feature add-on strategy, fueling 50% annual revenue growth in the software business.

Executive VisibilityB2B SoftwareProduct DevelopmentPricing StrategyExecutive LeadershipMarketing Strategy+3

Handshake

Director of Product Marketing

Feb 2020 – Jun 2021 · 1 yr 4 mos · San Francisco, California, United States

Created PMM function, building a team to support multiple go-to-market strategies across Enterprise segments
Owned all messaging, positioning, pricing & packaging
Supported creation of $100M in pipeline as company doubled ARR
Launched a category creation exercise to increase executive awareness

Executive VisibilityBusiness-to-Business (B2B)Performance MetricsB2CProduct Marketing

Zendrive

Head Of Marketing

Nov 2017 – Feb 2020 · 2 yrs 3 mos · San Francisco Bay Area

Strategy – Defined vision, owned end-to-end strategy and execution of go-to-market motion
Leadership - Created and lead Marketing function, growing team from 1 to 9 in 2018
Growth – Influenced $24M in pipeline and sourced $8M in opportunities with 198x return on ad spend
Launch – Launched 3 products in 6 months fully supported by collateral, websites, press/analyst coverage and demand generation strategies
Content - Created all collateral built from detailed user/buyer personas and voice-of-the-customer research

Executive VisibilityBusiness-to-Business (B2B)Performance MetricsB2CProduct Marketing

Amplive

CMO

Jul 2016 – Nov 2017 · 1 yr 4 mos · Berkeley, CA

Established the Marketing function, focusing on mentoring internal talent and hiring young leaders.
Launched new live streaming video advertising products based on market feedback, prioritizing features with the highest revenue potential.
Created AmpLive’s first narrative and go-to-market strategy focused on the value of ads built on top of live streaming.
Developed quarterly and bi-annual marketing programs to drive adoption and engagement with AmpLive’s self-service ad platform, resulting in a new channel of up-sell opportunities.
Built and scaled the digital demand funnel as company grew revenue 100% YoY.
Crafted AmpLive’s first buyer personas, resulting in a new website, content marketing strategy and sales collateral.

Executive VisibilityBusiness-to-Business (B2B)Performance MetricsB2CMarketing Strategy

Brighttalk

Product Marketing Director

Oct 2014 – May 2016 · 1 yr 7 mos · San Francisco Bay Area

Pricing/packaging - Applied ‘Lean Start-up’ methods to launch, test, analyze and iterate at least 1 pricing experiment per quarter, resulting in launch of 2 new products that generated $8.6 million in new revenue in 2015
Messaging - owned all messaging for users and customers as BrightTALK grew its user base 50% YoY to a record 4 million subscribers in 2015
Collateral - Created BrightTALK’s first buyer personas, resulting in a simple BrightTALK story communicated in a unified set of sales collateral, websites and videos.
Competitive - Used deep customer/user/prospect analysis to position BrightTALK as the only platform powerful enough to unify demand generation into a single embeddable content hub for video and webinar marketing
Sales/Marketing alignment - Directed, organized and executed BrightTALK’s first sales kick-off events (and two more since then)

Executive VisibilityBusiness-to-Business (B2B)Performance MetricsProduct Marketing

Citrix

3 roles

Product Marketing Manager

Promoted

Oct 2012 – Jun 2014 · 1 yr 8 mos

Chief internal and external evangelizer for ShareFile's SMB product and its impact on customers
Responsible for developing and directing the go to market strategy
Conducted comprehensive market research and product launch planning
Developed market growth strategies, including pricing, packaging and positioning
Supported creation of enablement tools for sales teams

Executive VisibilityBusiness-to-Business (B2B)Performance MetricsB2CProduct Marketing

Localization Manager

Promoted

Mar 2011 – Oct 2012 · 1 yr 7 mos

Helped drive International revenue from nearly 0% to about 15% of over 3 years
Optimized Localization Process to achieve 20% efficiency gains with a flat budget
Secured 6-figure cost reductions by implementing machine translation & test automation tools
Architected 3-year Localization strategy for 7 product lines
Budgeted all Localization expenses by analyzing and prioritizing each department’s needs
Regularly communicated Localization strategy & vision to stakeholders
Created scalable market intelligence & competitive research practice for all products

Business-to-Business (B2B)B2C

Associate Product Manager International

Sep 2009 – Mar 2011 · 1 yr 6 mos

Developed comprehensive software localization framework
Responsible for executing international expansion strategy
Prioritized global market entry targets

Business-to-Business (B2B)B2C

Sun plugged, inc

Co-founder

Sep 2008 – Nov 2010 · 2 yrs 2 mos · Monterey, CA & Beijing, China

Launched Sun Plugged Inc, to design, manufacture and deliver solar-powered outdoor gear
Designed Sun Plugged product, marketing and sales strategy throughout North America.
Implemented and oversaw Company’s production, supply chain, marketing and sales strategies.
Facilitated communication among China-based suppliers and US-based team and executives.

Business-to-Business (B2B)B2C