Oct 2023 – Jul 2024 · 9 mos · Bengaluru, Karnataka, India

• Product Marketing for International Payments, Razorpay’s most profitable payment suite.
• Razorpay is India’s leading fintech unicorn, valued at $7.5B
• Devised GTM strategies for new Razorpay 0-1 international payments products
• Built and executed forward-looking strategic initiatives, aiming at early product adoption, retention and engagement.
• Drove brand, customer advocacy and events
• Competition Analysis and User Research

Mar 2023 – Oct 2023 · 7 mos · Bengaluru, Karnataka, India

• Product Marketing for International Payments
• Led the product launch and GTM for MoneySaver Export account, an exclusive offering for Indian exporters. Grew GMV 3X within a month of launch.
• Successfully mapped user journey within the product to share critical inputs. This led to 2x bump in merchant sign-ups.
• Identified additional user touch points beyond email and Whatsapp to improve product adoption.

Jul 2022 – Feb 2023 · 7 mos · Bengaluru, Karnataka, India

• Product Marketing for Card payments.
• Go-To-Market Strategy and Execution for TokenHQ, Razorpay's Tokenisation Offering. Responsible for tokenizing 1.65 Cr cards, with 8 lakh+ tokenized payments daily and a daily GMV of INR 124Cr+ across 2.25 lakh+ merchants.
• Collaborated closely with KAMs and Product teams to identify key target segments.
• Built key value propositions across each segment, to position the product as per the industry - e-commerce, travel and investments.
• Collected market feedback basis merchant demos, and collaborated with the KAMs and Product team to incorporate the insights in the Product Roadmap.
• Successfully launched industry’s first CVV-less payments, in collaboration with Visa and NPCI.

Jan 2022 – Present · 4 yrs 2 mos · India · Remote

• The Product Marketing Alliance’s mission is simple: to elevate the role of product marketing, and we did this by giving the function a voice, establishing its value in an organizational map, and ensuring PMMs worldwide have had a central hub of resources to upskill.

Sep 2018 – Mar 2021 · 2 yrs 6 mos · Bangalore Urban district, Karnataka, India · On-site

• Product Marketing Manager for WorkInSync, a SaaS platform that enables a hybrid working model for organizations.
• Content Marketing (long-form, email campaigns and social media), Website Traffic, Inbound Lead Generation, and Sales Enablement for SMB and mid-market.
• B2B2C growth for GetToWork, MoveInSync’s shared mobility offering. 1250 DAU, 2400 daily rides, with 50% MoM growth.
• Built Customer Experience Center to showcase capabilities of MoveInSync Product Suite. Onboarded 15 marquee customers successfully in 6 months.
• Digital transformation of tech recruitment, by launching an ATS and onboarding key sourcing platforms. Hired 20 InSyncers across Engineering and Product in 5 months.
• Owner of product documentation, training, and demos to internal and external stakeholders. Bootstrapped the entire L&D function for 500+ Employees by launching an online LMS with e-courses and assessments across 3 products with 100+ features.

May 2018 – Oct 2018 · 5 mos · Bengaluru Area, India · On-site

• Vyuti dance company is a Bharatnatyam dance troupe that infuses modernity in tradition. They present Bharatnatyam with elements of contemporary dance, while staying true to the ethos of Bharatnatyam.
• I managed P&L, PR, social media marketing, sponsorship, monthly newsletter, auditions, and vendor management of each show. Led the company to its first profitable dance show, with a Net Revenue of 5% of ticket sales.

Jan 2018 – Apr 2018 · 3 mos · Bengaluru, Karnataka

• Pursued Sankshipta 3.0, Attakalari’s 3 month intensive in Contemporary Dance and Allied Disciplines. We were batch of around 30, in the age group of 15-45, who learnt how to move freely, and in the process, learnt to love our bodies a little more. My days involved 2 hours of early morning intensive dance practice (7.30 am - 9.30 am) on weekdays and 4 hours of intensive on weekends ( 7.30 am - 11.30 am). The course culminated in a production , that lasted for 2 hours, and included pieces on Bharaynatyam, Kalaripayattu and Contemporary dance.
• Attakalari Center for Movement Arts is one of India’s premier performing arts institute, that offers diplomas in movement arts, along with a national and international platform for exchange and performance. It is a public and charitable trust supported by Sir Ratan Tata Trust and Ministry of Culture, India.

Feb 2016 – Dec 2017 · 1 yr 10 mos · Bengaluru Area, India · On-site

• Prepared and executed technical roadmap with timely feature delivery for key customers of Marketshare gamut of products. Developed tools that improved product performance by 12.3%

Oct 2013 – Feb 2016 · 2 yrs 4 mos · Bangalore · On-site

• Developed features for newer PLX-Avago PCIe chipsets in PEX Device Editor, the Java based desktop application for debug and configuration. Single point of contact for customer issues pertaining to PDE.

Jun 2012 – Jun 2013 · 1 yr · Bengaluru Area, India · On-site

• Interned with the System Application Engineering team. Developed a GUI based tool for debugging LSI-Avago SAS chipsets, by sending SCSI command blocks.