Dec 2021 – Jun 2023 · 1 yr 6 mos · Sydney, New South Wales, Australia

• Content Strategy and Campaign Alignment - Leading a team of 3 creative specialists and one content strategist, my role here is to create, strategise, and execute digital campaigns to create awareness, generate demand and acquire net new customers from the enterprise GTM tier (revenue > $1B)
• Building the brand - Working with brand specialists to create brand values and attributes that will govern organisation values and internal and external communications. I aim to create a consistent and delightful experience for our customers so they prefer associating with the Prospetca brand.
• Product Marketing and Demand Generation –
• Leading a team of digital and demand gen specialist and five Business Development Representatives to ensure the business achieves its quarterly revenue targets and focus on MOM and QOQ growth.
• Building Partner Ecosystem -
• Ensuring to build a partner ecosystem globally to promote MDO and FUSE
• Leading a team of excellent Regional Channel Managers to work with local and regional partners
• Onboarding, training, certification, goal alignment, and revenue pivot planning with all partners.

Jan 2021 – Dec 2021 · 11 mos

• Own and drive high-value pipeline generation and acceleration in the named accounts and enterprise segment, working closely with the sales leadership and enterprise / named accounts teams across APJ.
• Work closely with the global marketing teams to define campaign strategy and rollout plan, modifying according to APJ-specific requirements and nuances, and ready for field marketers to execute.
• Drive ABM program across APJ, targeted at named accounts including managing targeted campaigns, enriching contact databases, executing Alteryx Days events, running C-level or executive roundtables, etc.
• Lead joint campaign planning and regional engagement with key GSIs and technology alliances and handing over to field marketing teams for execution.
• Educate and influence global marketing teams to understand APJ requirements and nuances so that these can be incorporated into globally produced programs and campaigns.
• Effectively manage budgets and track performance of key campaigns and activities to evaluate ROI of programs and use as inputs in improving quality.
• Research and assess relevance and effectiveness of external events and sponsorship opportunities and lead negotiation for all APJ to ensure scalability of execution and derive maximum value for the company.
• Collaboration with global marketing teams for coherent and engaging long-term nurture
• campaigns and processes.
• Lead APJ cross-functional Demand Generation Council to float up APJ campaign requests and requirements and provide timely and comprehensive feedback on campaign ideas and concepts

Jan 2019 – Jan 2021 · 2 yrs

• Drive the ANZ territory strategy, by creating and executing a calendar of online and offline activities to increase awareness, drive engagement, generate leads, and support conversion rates.
• Build and own the strategy for the localisation of our brand, messaging and communication channels, and the creation of content that resonates with the ANZ audience.
• Plan and manage the flow of leads from campaigns and events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.
• Effectively manage budgets and track the performance of activities to evaluate the ROI of programs.
• Research local market and competitor trends in order to identify external event and sponsorship opportunities, and internal event and workshop priorities to ensure maximum brand awareness and ROI.
• Manage the execution of scalable and efficient events that allow effective time rapid response to field sales requests.
• Provide exceptional customer service to internal and external stakeholders, and act as a trusted advisor for the ANZ Regional Lead.
• Monitor email marketing metrics (opens, click-throughs, deliverability, registrations, etc.) and analyse/report the results to implement actions that enhance effectiveness (tests, etc.).
• Effective project management to deliver projects within agreed timeline and in budget.
• Collaboration with corporate marketing of long-term nurturing campaigns and processes

Jun 2017 – Dec 2018 · 1 yr 6 mos · Sydney, Australia

• At Gerard, I worked as a data-driven business Insights Marketer in one of the most exciting times of B2B Marketing. While things are changing in the way a customer consumes information, we make sure that we supply helpful and constructive information in the right tone and at the right time. My day to day work includes:
• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Work on Commercial Strategy for architects and lighting designers.
• Indulging creativity to inspire Australian homes with the best and most inspirational commercial lighting.
• New product development initiatives, launches and marketing strategies.

Feb 2016 – May 2017 · 1 yr 3 mos · Sydney, Australia

• Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Optimise marketing automation and lead nurturing processes through email, content, and social channels.
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
• Grow subscriber base by providing them with regular, helpful content that is aligned with their needs and interests.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Grow our email list organically, not through bought or rented lists.
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
• Segment lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimise the lead nurturing workflows for these segments to convert leads into customers.

Apr 2013 – Oct 2015 · 2 yrs 6 mos · Sydney, NSW

• 1. Support the marketing team in implementing tactical events and programs, and provide project and
• administrative support. Supports the development and distribution of marketing and sales materials
• 2. Assists in production of advertising, marketing brochures, sales kits or other promotional materials.
• 3. Primary Demand Generation.
• 4. Pre launch market analysis for new product development.
• 5. Assist with the execution of marketing programs & promotions.
• 6. Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including newsletter creation and distribution, email campaigns, online and print advertising
• 7. Assist with coordination of training, and other special projects as assigned.
• 8. Print marketing and online marketing through blogs and SEO.
• 9. Assisting in new product launches.