Supraja K.

Product Manager

Bengaluru, Karnataka, India8 yrs 2 mos experience

Highly Stable

Key Highlights

8+ years in product marketing across leading tech companies.
Expert in translating technical details into compelling narratives.
Proven track record in building scalable sales enablement engines.

Stackforce AI infers this person is a Product Marketing Specialist with expertise in SaaS and Sustainability sectors.

Contact

Skills

Core Skills

Product MarketingGo-to-market StrategyDigital MarketingSustainability ManagementMarketing AnalysisContent Strategy

Other Skills

A/B testingABM initiativesAdobe IllustratorAdobe PhotoshopAnalytical SkillsB2B MarketingBloggingBrand ManagementBusiness-to-Business (B2B)CampaignsCascading Style Sheets (CSS)Case StudiesChannel PartnersCircular EconomyCompetitive Analysis

About

With 8+ years of experience at Salesforce, Adobe, and Zoho, I specialize in turning technical product information into sales pitches and market momentum. From launch strategy to product positioning and messaging, I have deep experience building strong narratives, enabling large field teams, and building GTM engines that drive impact. With a Computer Science Engineering background and my passion for design, I bring a blend of technical acumen, creative storytelling, eye for detail, and GTM finesse—turning complexity into clarity and strategy into execution.

Experience

Salesforce

2 roles

Product Marketing Manager

Promoted

Nov 2023 – Nov 2025 · 2 yrs · Bengaluru, Karnataka, India · Hybrid

GTM strategy, product messaging+positioning, and sales enablement for regulated industry portfolio products - Health Cloud and Life Sciences Cloud—spanning platform initiatives like Agentforce, AI, and Core Platform Services.
🔹 Translate technical product updates into clear messaging and assets—bridging product, content, and sales teams. Manage product launches/releases 3x a year.
🔹 Built a scalable enablement engine—equipping 30,000+ AEs with timely, curated assets including pitch decks, pricing guides, and battle cards.
🔹 Partner with sales leaders to run onboarding, quarterly enablement, and field training programs aligned to revenue goals.
🔹 Collaborate cross-functionally across channels—web, campaign, and field to build messaging that resonates with customer pain points, breaking down complex tech into pipeline driving content.
🔹 Conduct competitive research, market analysis, and campaign performance reviews to refine GTM strategy and storytelling.
🔹 Voice of the field for PMs—surface customer insights and influence roadmap direction with data and NPS feedback.

GTM strategyproduct messagingsales enablementcompetitive researchmarket analysisProduct Marketing+1

Associate Product Marketing Manager

Jan 2022 – May 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India

Worked on Net Zero Cloud, a sustainability management platform — helping Fortune 500 enterprises track carbon emissions and stay compliant.
🔹 Partnered with global Sales Execs and Industry VPs/leaders to align product messaging across, ensuring a consistent narrative across all field touchpoints.
🔹 Built Enablement Playbooks—streamlined to help the AEs with launch-to-field assets
🔹 Worked with the MarComms team to drive external messaging for key global campaigns and flagship events like Dreamforce.
🔹 Ran analytics with custom Tableau dashboards, tracking conversions and web goals.
🔹 Worked on top of the funnel webinars, activations, etc to build a strong pipe.

product messaginganalyticswebinarsenablement playbooksProduct MarketingSustainability Management

Adobe

Product Marketing Manager

May 2023 – Oct 2023 · 5 mos · Bengaluru, Karnataka, India · Hybrid

Platform repositioning for the Digital Learning solutions to suit the post-pandemic buying patterns.
🔹 Set up analytics dashboards to track KPIs and measure marketing contribution to MQLs.
🔹 Ran QBRs, weekly, monthly cadences to measure outcomes from ABM initiatives across Google Ads, DemandBase, and Socials.
🔹 Performed competitive analysis and developed comparison matrices to enable the sales team.
🔹 Managed global email marketing campaigns targeting diverse customer segments.
🔹 Supported events and activations @ Learning Summits
🔹 Led partner enablement & marketing efforts: Reseller content such as battle cards, pricing guides, etc.

analytics dashboardscompetitive analysisemail marketingABM initiativesProduct MarketingDigital Marketing

Zoho corporation

Marketing Analyst

Jul 2017 – Dec 2021 · 4 yrs 5 mos · Chennai Area, India

At Zoho Analytics, I drove content marketing, partner marketing, and customer engagement initiatives to grow global adoption and elevate the user experience.
🔹 Collaborated with PMs, developers, and designers to translate product features into clear, digestible customer-facing content.
🔹 Led webpage content strategy—optimized for SEO, ran A/B tests, and analyzed web traffic to improve discoverability and engagement.
🔹 Short form content: UX content for onboarding flows, product tips, help articles, short-form videos, and ad creatives. Long-form content: Blogs, whitepapers, newsletters, and case studies.
🔹 Ran NPS and downgrade surveys to uncover user pain points, provided workarounds and partnered with PMs to inform roadmap planning.
🔹 Built Zoho Analytics’ global certification program from scratch—produced 35+ training videos, guides, quizzes, and managed delivery through LMS.
🔹 Unified brand messaging across social platforms and increased the follower base.
🔹 Engaged with customers to develop case studies and collect testimonials to support GTM goals.