Mar 2021 – Sep 2021 · 6 mos

• - Managing the portfolio in country for 4 diverse markets in the Asia Pacific region

Sep 2017 – Mar 2021 · 3 yrs 6 mos

• Added responsibility of handling the Hydration Portfolio - comprising brands like Kinley, smartwater, Aquarius etc
• successfully launched "smartwater" - first premium water badge brand in the country

Apr 2015 – Mar 2021 · 5 yrs 11 mos

• Leading Coke’s entry in the Dairy category – brand development, proposition development, package design on brand “VIO”
• Developed and deployment of brand strategy – by creating the innovation pipeline and positioning framework for Vio
• Created and deployed high impact TVCs for both television and digital media
• Proudly created the first end-to-end digital strategy ( non-campaign led) for a brand in Coke – and deployed these in collaboration with national retailers and key customers like McDonald’s
• Creating the global Masterbrand with the Global Dairy team by transmitting our learnings from the India market.
• Deployed innovations in the Georgia business like sachets and 2 lane machines that have helped grow the business by transforming it from an OOH model to a penetrative model.
• Winner – Pegasus 2015 – Coca-Cola International Program for High Potential Employees

Apr 2013 – Mar 2015 · 1 yr 11 mos

• Responsible for over 60 crores of system investment by the bottling system in packs that drive incidence for the Brand Maaza – business potential of
• Turned around Juice business in 2014 – moving back to growth from negative growth to 13.4% growth
• Broad based Maaza new packs based on the OBPPC strategy by targeting the right occasions
• Designed the Alternate RTM roadmap for the Niche Juice and Stills business and worked with a cross functional team to roll out the S & OP process for the same
• Built the framework for the Minute Maid strategy working along with the operations team
• Winner – Global Marketing Excellence Award – Maaza

May 2012 – May 2013 · 1 yr

• Spearheaded Coke’s thinking on accessing new consumers in the Emerging Middle class based on consumer segmentation
• Responsible for CCIPL’s launch of a sub 10 pack in a Tetrapak - TFA 100 with an alternate business model – while creating low cost products
• Created a low cost product “Glucojal” to cater to the masses and drive Coke’s strategy of acceding people at the base of the pyramid
• Initiated and executed the “Coke Splash Bar” and “Happiness Factory” projects that took the Coke brands into deep rural

Feb 2012 – May 2012 · 3 mos · Mumbai Area, India

• Assessed the channel from a customer angle - segmenting it and driving disproportionate market beatingn growth for HUL using the channel insights and marrying that with category logic

Apr 2010 – Jan 2012 · 1 yr 9 mos · Mumbai Area, India

• Championed the change management to create a new PP team out of the existing business; this required me to create a “PP way of thinking” centred around growth in my immediate team and my field team of over 120 people.
• West Branch is the fastest growing personal products business in the country growing at a 22% CAGR with a 1800 Cr annual turnover
• Led the ‘Better Stores “thrust for the CD – GT in store visibility program that leveraged shopper insights and incorporated store layouts in the design stage.
• Delivered share gain in more than 60% of the business handled by exploding categories of the future like face wash ( 200% growth) and premium skin lightening ( 140% growth)
• Tripled distribution categories of deodorants, hand wash and premium skin lightening which has led market development
• Handling 180 customers and delivering a world class ‘eQ’ score of 85 plus
• Led the “Optimus” Transition
• Winner of Chairman’s Award 2010 – Winning with People
• Winner of Chairman’s Award 2010 – Winning with Brands – Dove Shampoo

May 2008 – Jan 2010 · 1 yr 8 mos · Mumbai Area, India

• Created Socio Cultural Region based Share Gain Plans for the Key Geographies of Maharashtra and MP for Laundry and Tea – this has driven market share in hitherto weak geographies for Unilever
• Developed Micromarketing plans, for new launches like Sehatmand, along with the marketing teams and deployed the same through field sales teams

Oct 2006 – May 2008 · 1 yr 7 mos · Mumbai Area, India

• Delivered 20% growth in Laundry over a 2 year period when the category gained over 200 bps share in the ‘ Apex ‘ battle
• Established newer categories like “Fab Con” and Dish wash Liquids – gained leadership in the Dish wash liquids category in a year’s time.
• Created the first ever TCP in conjunction with the NCBP for Laundry and HHC – this incorporated the shopper research on shopper behavior and channel thumbprints
• Developed a “DIG Playground” activation that was executed at “ Hypercity “ – this was done in conjunction with an on ground kids festival that was run by the brand
• Tripled ‘Domex” brand by collaborating with the MT CM – this was done by gaining Category Management leadership by positioning Unilever as a Home Care expert and not just a big player in Laundry
• Won battle in access for the Surf XL by deploying “inner pe winner’ activation which was based on the wholesale thumbprint – beat Ariel Sachet market shares by moving up shares by 80 bps in the year
• Winner Directors Award 2007 – Winning with Brands – Laundry Category
• Winner AA Vitality Award 2008 – Laundry India

Jun 2002 – Oct 2006 · 4 yrs 4 mos · Mumbai Area, India

• Responsible for delivering outstanding growth ( 40% CAGR) for 4 consecutive years
• Handled both channels of GT/MT
• Developed and executed channel plans and trade promotions
• Proposed and successfully piloted the ‘Presell ‘ RTM in the snacks business

Jul 2001 – Jun 2002 · 11 mos · Mumbai Area, India

• •Successfully piloted the cycle boy distribution model which was later rolled out across the country