Anoop Manohar

CEO

Gurgaon, Haryana, India24 yrs 1 mo experience
Highly Stable

Key Highlights

  • 24 years of experience in marketing and innovation.
  • Proven record of sustainable and market-beating growth.
  • Expert in building and managing high-performing teams.
Stackforce AI infers this person is a seasoned marketing leader in the Beverage and FMCG industries.

Contact

Skills

Core Skills

Marketing StrategyStrategic Leadership

Other Skills

AdvertisingBusiness DevelopmentCategorizationCategory ManagementChannel ManagementChannel MarketingChannel PartnersCompetitive AnalysisConsumer ProductsCross-functional Team LeadershipDigital MarketingFMCGFast-Moving Consumer Goods (FMCG)Integrated MarketingKey Account Development

About

I have 24 years of extensive and high quality experience in the areas of marketing and innovation, marketing strategy, customer and team management with a proven record of sustainable and market beating growths. Over the course of my career I have created and helped build new brands/businesses and operate with a strong end-to-end view of the business. People say that I am a passionate, stubbornly persistent, and build strong collaborative bonds; I am told that I have great analytical ability – I am able to balance that out with a strong bias for action. I am a strong listener with an ability to listen to both what’s being said and what’s not – I have a track record of building and managing high performing teams as well I have had great success in challenging and diverse professional situations across sales and marketing. I am passionate about winning and learning continuously through building new experiences.

Experience

Axis bank

Chief Marketing Officer

Sep 2021Present · 4 yrs 6 mos · Mumbai, Maharashtra, India

  • Leading Marketing for the $11 bn Axis Bank and its subsidiaries with a mandate to drive change across the organisational mindset; by winning hearts and minds.
Marketing StrategyAdvertisingDigital MarketingIntegrated MarketingOrganizational CultureStrategic Leadership

The coca-cola company

5 roles

Marketing Director(Frontline)- ASP Pacific West ( Indonesia| Singapore | Malaysia| Papua New Guinea)

Mar 2021Sep 2021 · 6 mos

  • - Managing the portfolio in country for 4 diverse markets in the Asia Pacific region

Head - Hydration , Dairy and Coffee

Sep 2017Mar 2021 · 3 yrs 6 mos

  • Added responsibility of handling the Hydration Portfolio - comprising brands like Kinley, smartwater, Aquarius etc
  • successfully launched "smartwater" - first premium water badge brand in the country

Head - Dairy & Coffee Business

Promoted

Apr 2015Mar 2021 · 5 yrs 11 mos

  • Leading Coke’s entry in the Dairy category – brand development, proposition development, package design on brand “VIO”
  • Developed and deployment of brand strategy – by creating the innovation pipeline and positioning framework for Vio
  • Created and deployed high impact TVCs for both television and digital media
  • Proudly created the first end-to-end digital strategy ( non-campaign led) for a brand in Coke – and deployed these in collaboration with national retailers and key customers like McDonald’s
  • Creating the global Masterbrand with the Global Dairy team by transmitting our learnings from the India market.
  • Deployed innovations in the Georgia business like sachets and 2 lane machines that have helped grow the business by transforming it from an OOH model to a penetrative model.
  • Winner – Pegasus 2015 – Coca-Cola International Program for High Potential Employees

General Manager -Marketing & Commercial Juices

Apr 2013Mar 2015 · 1 yr 11 mos

  • Responsible for over 60 crores of system investment by the bottling system in packs that drive incidence for the Brand Maaza – business potential of
  • Turned around Juice business in 2014 – moving back to growth from negative growth to 13.4% growth
  • Broad based Maaza new packs based on the OBPPC strategy by targeting the right occasions
  • Designed the Alternate RTM roadmap for the Niche Juice and Stills business and worked with a cross functional team to roll out the S & OP process for the same
  • Built the framework for the Minute Maid strategy working along with the operations team
  • Winner – Global Marketing Excellence Award – Maaza

GM - Marketing & Commercial - Emerging Markets

May 2012May 2013 · 1 yr

  • Spearheaded Coke’s thinking on accessing new consumers in the Emerging Middle class based on consumer segmentation
  • Responsible for CCIPL’s launch of a sub 10 pack in a Tetrapak - TFA 100 with an alternate business model – while creating low cost products
  • Created a low cost product “Glucojal” to cater to the masses and drive Coke’s strategy of acceding people at the base of the pyramid
  • Initiated and executed the “Coke Splash Bar” and “Happiness Factory” projects that took the Coke brands into deep rural

Hindustan unilever limited

4 roles

Drug Channel Project Lead

Feb 2012May 2012 · 3 mos · Mumbai Area, India

  • Assessed the channel from a customer angle - segmenting it and driving disproportionate market beatingn growth for HUL using the channel insights and marrying that with category logic

Regional Sales & Customer Manager

Apr 2010Jan 2012 · 1 yr 9 mos · Mumbai Area, India

  • Championed the change management to create a new PP team out of the existing business; this required me to create a “PP way of thinking” centred around growth in my immediate team and my field team of over 120 people.
  • West Branch is the fastest growing personal products business in the country growing at a 22% CAGR with a 1800 Cr annual turnover
  • Led the ‘Better Stores “thrust for the CD – GT in store visibility program that leveraged shopper insights and incorporated store layouts in the design stage.
  • Delivered share gain in more than 60% of the business handled by exploding categories of the future like face wash ( 200% growth) and premium skin lightening ( 140% growth)
  • Tripled distribution categories of deodorants, hand wash and premium skin lightening which has led market development
  • Handling 180 customers and delivering a world class ‘eQ’ score of 85 plus
  • Led the “Optimus” Transition
  • Winner of Chairman’s Award 2010 – Winning with People
  • Winner of Chairman’s Award 2010 – Winning with Brands – Dove Shampoo

Regional Customer Marketing Manager

May 2008Jan 2010 · 1 yr 8 mos · Mumbai Area, India

  • Created Socio Cultural Region based Share Gain Plans for the Key Geographies of Maharashtra and MP for Laundry and Tea – this has driven market share in hitherto weak geographies for Unilever
  • Developed Micromarketing plans, for new launches like Sehatmand, along with the marketing teams and deployed the same through field sales teams

Trade Category Manager - Laundry and Household Care

Oct 2006May 2008 · 1 yr 7 mos · Mumbai Area, India

  • Delivered 20% growth in Laundry over a 2 year period when the category gained over 200 bps share in the ‘ Apex ‘ battle
  • Established newer categories like “Fab Con” and Dish wash Liquids – gained leadership in the Dish wash liquids category in a year’s time.
  • Created the first ever TCP in conjunction with the NCBP for Laundry and HHC – this incorporated the shopper research on shopper behavior and channel thumbprints
  • Developed a “DIG Playground” activation that was executed at “ Hypercity “ – this was done in conjunction with an on ground kids festival that was run by the brand
  • Tripled ‘Domex” brand by collaborating with the MT CM – this was done by gaining Category Management leadership by positioning Unilever as a Home Care expert and not just a big player in Laundry
  • Won battle in access for the Surf XL by deploying “inner pe winner’ activation which was based on the wholesale thumbprint – beat Ariel Sachet market shares by moving up shares by 80 bps in the year
  • Winner Directors Award 2007 – Winning with Brands – Laundry Category
  • Winner AA Vitality Award 2008 – Laundry India

Pepsico - frito lay

Sales Manager

Jun 2002Oct 2006 · 4 yrs 4 mos · Mumbai Area, India

  • Responsible for delivering outstanding growth ( 40% CAGR) for 4 consecutive years
  • Handled both channels of GT/MT
  • Developed and executed channel plans and trade promotions
  • Proposed and successfully piloted the ‘Presell ‘ RTM in the snacks business

Marico

Management Trainee

Jul 2001Jun 2002 · 11 mos · Mumbai Area, India

  • •Successfully piloted the cycle boy distribution model which was later rolled out across the country

Education

Xavier Institute of Management(XIM Bhubaneswar)

PGDM — Marketing/IT

Jan 1999Jan 2001

Cochin University of Science and Technology

B tech — Biomedical Engineering

Jan 1994Jan 1998

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