Bhavya Dev Saxena

Business Development Executive

Mumbai, Maharashtra, India11 yrs 3 mos experience

Highly Stable

Key Highlights

10 years of experience in the alco-bev industry.
Expert in trade marketing and brand strategy.
Proven track record in consumer engagement and growth strategies.

Stackforce AI infers this person is a marketing expert in the alco-bev industry with strong strategic and consumer engagement skills.

Contact

Skills

Other Skills

ActivationsAnalytical SkillsBTL ActivationsBelow the Line AdvertisingBrand ActivationBrand DevelopmentBrand ManagementBrand StrategyBudget ManagementBudgeting & ForecastingBusiness Growth StrategiesBusiness PlanningBusiness Process Re-engineeringBusiness StrategyCategory Management

About

With 10 years of experience in the alco-bev industry, I’ve built a strong foundation in trade marketing, brand strategy, and consumer engagement. I focus on turning business and consumer insights into thoughtful, effective growth strategies. I’m passionate about building brands that connect meaningfully with consumers and create long-term value.

Experience

Diageo india

Senior Manager Customer Marketing - West

May 2025 – Present · 10 mos · Mumbai, Maharashtra, India · On-site

Pernod ricard india

2 roles

Marketing Manager North & Central India - CSD

Aug 2024 – Apr 2025 · 8 mos

Territory Marketing Manager

Dec 2019 – Jul 2024 · 4 yrs 7 mos

Proposing and implementing trade marketing activities within brand guidelines, always monitoring plan execution, related performances and evaluate effectiveness
Driving Image leadership with Goa for India initiatives, including Marquee Visibility, Strategic tie-ups, Visual Merchandising, Dominance in MOTs, etc.

Allied blenders & distillers pvt. ltd.

Trade Marketing Executive

Jun 2015 – Dec 2019 · 4 yrs 6 mos · Mumbai Area, India

Preparation of West Zone Marketing Action Plan including conceptualization, budgeting, timelines and disbursement for all BTL marketing activities being executed in the west
Assisted in marketing initiatives, strategy development, on ground execution, monitoring and evaluation of marketing activities and its subsequent impact on the sale of products
Successfully launched Sterling Reserve whisky in DDS and coordinated numerous BTL campaigns for Officer’s Choice whisky from designing to execution.

Protiviti middle east member firm

Research Analyst

Jul 2014 – Feb 2015 · 7 mos · Gurgaon, India

Extensively researched on company and country profiles for various industries and their subsequent risk mapping.
Responsible for creation of strategic account profiles for various companies/ industries by researching and documenting their key financials, ratios, SWOT, Peer comparison.
Tracked, monitored and reported best practices and trends across sub-industries including Finance and Healthcare.
Preparation of monthly internal management information system (MIS) reports and company newsletters showcasing prospects, trends, publications, regulations and statistics.