Feb 2017 – Jul 2017 · 5 mos · Hyderabad, Telangana, India

• Staffed by Ad Astra for Google
• Responsible for assisting regional team with Analytical support for emerging product – Google Shopping
• Provide campaign optimization support to top spending advertisers that helped them in using the platform efficiently
• Built a tool to enable the team in managing workflows and team efficiency

Jun 2016 – Dec 2016 · 6 mos · Gurgaon, India

• Handled Marketing products and SEO for the website
• Streamlined the process of development, QA and support of marketing related tools
• Rolled out dashboards that enabled marketing team to scale up and better target the users
• Communicate and co-ordinate with Tech-Website/Tech-Marketing/ Marketing teams on product feedback and roadmap
• Found gaps and filled voids in Business requirements (Marketing team) and Product (Tech) by enhancing existing features
• Auditing, Analyzing and identifying errors on the website in order to optimize it for search results
• Performed competitive analysis and made strategic recommendations
• Worked on – Link structure, Key word research, on-page optimization and gaining credibility

Oct 2015 – May 2016 · 7 mos · Gurgaon, India

• Managed marketplace pan India – identified the focus sub-categories, worked with partner merchants to grow the categories and cover blind spots
• Followed hypothesis driven approach for understanding customer buying behavior on the platform and otherwise, based on insights from data, built assortment and ensured Market Operating prices
• Took initiative & Single handedly launched various sub categories like pet accessories, plastics and cleaning aids
• Played an instrumental role in business development by building direct contacts with brands and devising joint business plans in order to achieve sales targets and increase realized margins for inventory model and market place
• Centrally managed all promotions; introduced category promotion day, well planned monthly promotion calendar lead to overall growth
• Set up reporting solution for various analytics reports for better visibility and making informed data driven business decisions, some of them were:
• Performance of all the categories
• Performance of sales groups in all the cities
• Fulfillment and reconciliation
• Flagging availability issues
• Data visibility for large accounts
• Liaised with various categories and developed various new reporting dashboards to help them gain visibility and a better understanding of their category performance

Jun 2015 – Oct 2015 · 4 mos · Bangalore

• Helped in setting up various processes like
• Tracking performance of delivery boys
• Build a dashboard to view all the performance related metrics in one go for quick decision making
• Responsible for taking data driven decisions about dishes and their quantities to be put up in daily menu
• There were multiple dispatch centres (DC); analysing performance of each product at each DC and leveraging the data to transfer products inter DC so as to reduce wastage

Aug 2013 – May 2015 · 1 yr 9 mos

• Consulted the client from Decision Support Group of a Fortune500 pharmaceutical company
• Identified Market/Geography where maximum ROI would be generated
• Identified Products to be acquired to expand their market base
• Developed a tool using QlikView to increase the sales force effectiveness across all therapeutic areas for a Fortune500 pharmaceutical client
• Collaborated with Business Development team in driving new business opportunities by identifying new touch points through existing clients
• Used hypothesis driven approach to analyze business problems across various business domains
• Co-mentored a team of new employees during their training program in Mu Sigma University