Feb 2023 – Jan 2024 · 11 mos · Bengaluru, Karnataka, India

Aug 2022 – Feb 2023 · 6 mos

Mar 2022 – Aug 2022 · 5 mos

• Content Marketing lead:
• Increased monthly MQLs by 30% through a mix of new content production and optimizing existing content
• Grew monthly organic traffic by 100% through keyword focus content production, internal linking, outlinking, backlinking, and other strategic SEO initiatives
• Product Marketing
• . Improved MQL to Customer Conversion Rate by working closely with sales and providing them with case studies, social proof, and other initiatives.
• . Worked on revamping the existing website- Recrafted the messaging.
• . Improved website conversion rate by 10% by launching new product/feature pages
• . Increased the monthly MQL through precise and targeted automated sales and nurturing campaigns
• . Sales collateral content preparation
• .Worked closely withSales, Product and Customer Success to get the right case studies

Jan 2021 – Feb 2022 · 1 yr 1 mo

• CustomerSuccessBox is an AI powered Customer Success Software that enables businesses to grow recurring revenue

Mar 2020 – Dec 2020 · 9 mos

• Comprehensive tech enabled business communication and monitoring solution
• Developed Content Strategy for all stages of Funnel. Increased blog traffic by 60% sans paid efforts.
• Email Marketing: email nurturing campaigns for the lead base.
• Created gated content
• Crafted the messaging and worked in the revamp of the existing website
• Owned the SEO. Performed regular site traffic analysis, site-audits to maintain the domain health

Mar 2017 – Dec 2019 · 2 yrs 9 mos · Bengaluru Area, India

• Content Management
• Writing Blogs, articles, TLs, Lesticles, Infographic, Brochure, Guidebooks for various forums
• Content distribution and publishing
• Writing Website Content and Use cases
• Social Publishing
• Social Media Analytics
• Link Building
• Community Builder
• Managing a Facebook Community on Growth and sales hacks consisting of prospects, agencies, PR, influencers through lead research and profiling
• Ideating and posting content that helps create brand awareness but also drives social media engagement
• Continuous interaction with the community members to drive engagement and also to understand the pain points for effective content management
• Building relationship and making the presence felt across all similar communities in social media platforms by interacting with fellow members and through contribution
• Review, analyze and report the health of communities across all Alore social touch points (Twitter, Facebook, LinkedIn)
• Email Marketing
• Lead Generation and Nurturing
• Email Integration in Marketing Mix
• List Building
• Campaign Management using CRM tools
• Webinars
• Topic Finalisation, Marketing activities, and execution.
• Business Development
• Identifying and closing new sales opportunities in B2B across international markets.
• Cold email outreach campaign
• Reaching out to prospects and converting them to clients
• Conducting product demos via web and also in person to promote usage.
• Reaching out and conducting events for Brand awareness and product promotion
• Overseeing all aspects of analytics and reporting and tracking the right KPI

Feb 2017 – May 2018 · 1 yr 3 mos · Kolkata Area, India

• As a LINC Fellow was responsible for providing academic support services to a global student body across world class institutions

May 2016 – Feb 2018 · 1 yr 9 mos · Kolkata Area, India

• Is working as Project Lead for Case Studies London, a UK based company that specializes in helping students to make various project related activities during the academic years. I help my team complete all types of assignments namely, and not limited to, projects, dissertations and articles for education in the various fields of management topics as well as case studies specific to their stream of education.

Apr 2016 – Jan 2018 · 1 yr 9 mos · Kolkata Area, India

• Was involved in conducting insightful research and analysis for various financial trends and publishing articles , video contents and reports

Jan 2006 – Jan 2009 · 3 yrs · Mumbai

• Process Transition / Enhancement
•  Monitoring the overall functioning of processes, identifying improvement areas and implementing adequate measures to maximise customer satisfaction level.
•  Coordinating with multiple internal interfaces like Operations, Sales units, Risk and Policy, Customer service to review and resolve operational issues as well as implement new process & procedure changes.
• Quality Management
•  Ensuring a high-quality customer experience, building up service quality measurement metrics, elevating customer satisfaction, while adhering to the SLAs and work processes.
•  Setting out quality standards for various operational areas and ensuring adherence to quality standards by conducting regular training and monitoring quality audits & calibrating the scores with quality team.
• Compliance and Risk
•  AML Monitoring: Was part of the AML team of the bank and was responsible for implementing KYC checks and getting due diligence of the merchants done in consultation with RCU to comply under the AML Framework of the Bank.
•  Responsible for doing Compliance workshop for all Business group under Business Banking group. Conduct Surprise audits and identifying GAPS in the process and implementing remedies for the same.
•  Was a key member of the Zonal Compliance Committee responsible for discussing cases in consultation with sales and RCU which have been rejected by RCU for not adhering to KYC .

Jun 2001 – May 2004 · 2 yrs 11 mos · Mumbai Area, India

•  Instrumental in tying up with corporate like TTSL to reach to a larger base of customer by means of providing tailor mode zero balance debit freeze current account and aiding the process of remittance.
•  Feasibility study for the scope to launch new products and ways and means to market it‘s already established product.
•  Assessment of brand and doing a brand valuation.
•  Instrumental in tying up with corporate like Big Bazaar, BP Petro Card to reach the larger base of customer and pushing the product.
•  Bench Marking: Assessment of brand vis-à-vis your competitor or allied industry and bench marking against the best practice or norms.
•  Conducting Distributor / Customer satisfaction studies.
•  Effective channel management and distribution.
•  Advertising and POP management.
•  New product development and launches.