Arjun Vaidya

Co-Founder

Mumbai, Maharashtra, India12 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Founded India's largest Ayurveda brand online.
  • Featured in Forbes 30 Under 30 Asia List.
  • Active early-stage investor and mentor in startups.
Stackforce AI infers this person is a B2C consumer-focused investor with expertise in e-commerce and healthcare.

Contact

Skills

Core Skills

Venture CapitalInvestmentsE-commerceFmcg

Other Skills

Angel InvestingBusiness DevelopmentBusiness StrategyCPGConsumer BrandsConsumer ProductsConsumer TechnologyD2CEntrepreneurial OrganizationsFast-Moving Consumer Goods (FMCG)HealthcareMergers & AcquisitionsPublic SpeakingRetailStart-ups

About

Hi, I’m Arjun Vaidya. I was a D2C founder & now a, early stage consumer investor. I built Dr. Vaidya’s to India’s largest Ayurveda brand online and took it to an acquisition. I now run an early stage consumer focused VC fund called V3 Ventures. I'm also an active angel investor and mentor to brands in India’s startup ecosystem. If you’re an early-stage founder DM me - I'm happy to chat! Here's my story: ‘Vaidya’ my last name means Ayurvedic doctor and I come from 150 yrs of Ayurveda legacy. I grew up with asthma and after 14 yrs of treatment, I was cured. More than just being a family legacy, I became a believer in the the science. In 2009, I went to Brown University for my undergrad. I witnessed the natural and organic products revolution there. I also saw yoga become a multibillion-dollar industry repackaged for modern consumers. This made me think about the opportunity we had with Ayurveda… In 2013, I moved back to India and joined a consumer sector focused growth private equity fund called L Catterton. Here, I spent time understanding and investing in the Indian consumer story. I was also fortunate to see the advent of e-commerce in India closely. In this time, my grandfather passed and so, I decided to action the promise I had made him. In October 2016, I quit my job to take on my family’s Ayurveda legacy. Dr. Vaidya’s repackaged the ancient Indian science of Ayurveda for modern consumers and emerged as India’s largest Ayurveda brand online. In 4 years, we successfully reached 2m+ consumers across 16k+ pin codes in India and launched 80 products and clocked 5k+ orders per day! I was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for and Business World 40 Under 40 List! We raised a Series A from the USD 4b RP Sanjv Goenka Group and evetually excited to them in 2021 as India's largest Ayurveda brand online. Post the exit, I have become an active early stage investor. I run a fund called V3 Ventures in partnership with Verlinvest that invests in seed to Series A consumer startups. Some of our notable bets include Kuku FM, Go Zero, Ugaoo, Deconstruct, Dil Foods, The Hosteller and Antinorm. Outside work I'm a young parent, part Brown University’s Young Alum Advisory Council. I’m also a massive sports fan (love cricket, football, Padel, pickleball and squash) and a marathon runner. I am also an investing Titan on the recent Zee TV pitch show called Ideabaaz and run a fun pitching IP on Instagram called 'Pickle and Pitch'! To get in touch/collaborate email me on Arjunvaidya.work@gmail.com

Experience

V3 ventures

Co-Founder

Dec 2021Present · 4 yrs 3 mos · Mumbai, Maharashtra, India

  • Investing in seed to series A rounds across the consumer ecosystem - consumer brands (D2C), platforms, consumer technology and enablers.
  • Cheque size: USD 500k - 4m
  • Portfolio:
  • Kuku FM (vernacular content), Eka.care (health tech), Entri (job upskilling), Go Zero (low cal/zero sugar ice cream), Dil Foods (capex light cloud kitchens), Creme Castle (cakes and desserts using a unique back end), Ugaoo (plants and gardening), The Hosteller (budget hospitality/backpacking hostels), Salad Days (healthy food QSR), Antinorm (multi-functional skincare), Curapod (pain management devices), Jewelbox (lab grown diamond retail) and more soon...
  • Read more on www.v3.ventures
InvestmentsAngel InvestingVenture CapitalConsumer BrandsD2C

Verlinvest

Ventures Lead - India

Jul 2021Present · 4 yrs 8 mos · Mumbai, Maharashtra, India

  • Leading venture investing for Verlinvest in India (now called V3 Ventures). Verlinvest is a 20+ year old consumer sector focussed investor that has invested iconic brands like Vitamin Water, Vita Coco, Pop Chips, Oatly & Lazada.
  • In India, the fund has invested in brands like Sula, Veeba, Epigamia, Wakefit, Purplle, Byjus and Heads up For Tails.
  • Ventures (now called V3 Ventures) is a new strategy we participate in the early stages of growth of consumer brands (D2C), e-commerce platforms, enablers to e commerce and consumer internet opportunities. Our strategy will largely focus on pre series A and Series A rounds with a ticket size of USD 1-5m.
  • Portfolio above

Dr. vaidya's: new age ayurveda

CEO and 6th Generation Vaidya

Oct 2016Mar 2021 · 4 yrs 5 mos · Mumbai Area, India

  • Dr. Vaidya’s is a New Age Ayurvedic products company, which endeavours to bring our rich, traditional Indian science of Ayurveda to today’s modern consumer- both in India and Worldwide. Founded by the Vaidya family, who has over 150 years of Ayurvedic heritage, our formulations have been passed from generation to generation, treating thousands in the process.
  • Today, the company owns 100+ FDA approved, proprietary formulations for Ayurvedic medicine all manufactured at our ISO 9001:2015 approved, GMP certified, US FDA registered, factory in Silvassa (180 km from Mumbai).
  • As the founder and CEO, I scaled the brand from 0-5,000 orders a day. Dr. Vaidya's reached 2m transacting customers across 16,5000 pin codes and launched 80+ products. The brand was also featured in the Forbes 30 Under 30 Asia List and Business World 40 U 40 list and voted the Amazon Youth SMB of the Year.
  • In June 2019, RP Sanjiv Goenka Group invested in the series A of the company. As of March 2021, the group has acquired the entire business through RPSG Ventures making it one of India's first D2C exits.
Fast-Moving Consumer Goods (FMCG)E-CommerceCPGD2CHealthcareFMCG

L catterton

Investment Professional

Aug 2013Jun 2016 · 2 yrs 10 mos · Mumbai Area, India

  • o Part of the 3-member India Investing Team that assessing a number of deals through the e-commerce, food and beverage, automobile, watches and jewelry, fashion and accessories, boutique hospitality and multi-brand retail sectors through the Indian sub-continent and the Middle East
  • o Specific focus on being the deal-lead on all consumer technology and e-commerce opportunities in the region. Engaged with, analyzed and conducted due diligence on various businesses across the online fashion, furniture, jewelry, travel, lingerie and refurbished electronics spaces
  • o Actively engaged with current portfolio companies by preparing monthly reports, organizing workshops, participating in board meetings and making recommendations on key growth sectors for their businesses going forward
  • o Sourced deals, prepared investment memoranda and presented live deals to the investment committee and the larger L Capital Europe and Asia teams
  • o Member of the 4 member deal team that led a USD 75m for L Capital Asia in Bateel (a UAE based luxury dates and confectionery manufacturer and retailer as well as a boutique café operator

The de beers group of companies

Business Development and Strategy Intern

May 2012Jul 2012 · 2 mos

  • o Worked in collaboration with the London Head Office on the branding and placement of the ‘Forevermark’ property in India
  • o Part of the team that planned the venture to move into diamonds as corporate gifting items in India

Hublot genève

Marketing and Business Strategy Intern

Jun 2011Aug 2011 · 2 mos · Geneva Area, Switzerland

  • o Worked extensively on managing online communities and marketing through web based portals
  • o Worked in collaboration with the Managing Director, Ricardo Guadalupe on a price competitor analysis for the brand

Condé nast india

Ad Sales and Digital Marketing Intern

Jun 2010Aug 2010 · 2 mos · Mumbai Area, India

  • o Planned the online strategy for the group through competitor analyses with the Digital Media Head
  • o Worked extensively on the creation of the automobile and cell phone ad space for Vogue and GQ magazines

Education

Brown University

Bachelor of Arts (B.A.) — International Relations and Affairs & Economics

Jan 2009Jan 2013

Dhirubhai Ambani International School

International Baccalaureate — International Baccalaureate

Jan 2007Jan 2009

The Cathedral and John Connon School

ICSE — ICSE

Jan 1996Jan 2007

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