Jun 2022 – Dec 2023 · 1 yr 6 mos · Gurugram, Haryana, India · On-site

• Set up marketing & partnership functions from scratch.
• Part of the journey from 250K till ~$2.8Mn ARR - First marketing hire.
• Setup inbound, outbound and partnerships for Loop's success.
• Personal wins:
• 1. Built a stable inbound channel for Loop based on "alternative" searches and compare pages - 40 Enterprise Leads from this channel over a period of ~1 year
• 2. Built a stable inbound channel through experiments/changes on the app store listing
• 3. Product marketing win in terms of how to best use customer portal.
• Used to act as a stand-in CSM to help brands make the best use of the product.
• An original idea that was replicated by 10+ Loop brands for significant results
• Presented in a case study win: https://www.loopwork.co/blog/dtc-founders-reduce-subscription-cancellations
• 4. Trained & onboarded new marketing hires (college freshers) on SaaS tools. This helped to set up the company for success.
• Responsible for execution (it was all hands-on) & strategy for
• Product marketing - Success stories & Flows Library
• Lead Generation
• Outbound
• Marketing Ops - Initial CRM setup
• Branding
• Team building

Apr 2022 – Jun 2022 · 2 mos

• Managed a team of 2 people to lead the SEO efforts at ixigo.com
• Increased traffic by ~25% over a period of 1.5 years - That's almost 250000 New users.
• Simple techniques used: Deduplication of pages, solved for cannabilization, optimizing page intent, worked on page performance with developers.

Jan 2021 – Apr 2022 · 1 yr 3 mos

May 2019 – Jan 2021 · 1 yr 8 mos · Greater Delhi Area

• Trying to bridge the gap between SEO and CRO for VWO.com.
• SEO=> Increasing Website Traffic | CRO=> Increase the probability of converting that traffic into leads.
• Highlights
• Managing and executing SEO activities for VWO.com
• Created and established topic clusters for VWO which includes highly searched topics- A/B Testing, Conversion Rate Optimization, Website Heatmap
• Published Google Knowledge Panel for Wingify

Aug 2018 – May 2019 · 9 mos · New Delhi, Delhi, India

Oct 2017 – Apr 2019 · 1 yr 6 mos

• Major highlights:
• 1. Increase in traffic by 30% from August 2019 - June 2020 (3 months into COVID) - Can easily check any rank tracking tool to confirm this
• 2. Increase in overall rankings for our website VWO.com. If you googled A/B testing anywhere in the world, VWO used to rank first at that point in time. I worked on that :)
• It's a topic that is researched by product managers, data scientists, marketers and professionals from other backgrounds
• 3. A/B tested landing pages for Google ads via dynamic keyword insertion method. Conversions increased by 1% on a few of the landing pages especially for generic keywords.

Apr 2017 – Oct 2017 · 6 mos

• Why I shifted to Marketing:
• Opportunity to work in the marketing team of one of India's leading startups (at that point of time)
• Major Highlights:
• 1. Running A/B tests using VWO on VWO.com. Document and share the learnings with the rest of the company in our monthly camps. One of the A/B tests particularly stood out, helping increase free trial signups by 1%.
• 2. Wrote a blog post on how someone can learn CRO by drawing an analogy with football. It was shared by Unbounce.
• 3. Created internal processes for SEO and CRO- Updating content, A/B Test status.
• 4. Lead generation with help of form Optimization on all of our Ad landing pages, led to an increase in Free Trial signups.

Jun 2016 – Apr 2017 · 10 mos

• About the company: Wingify Software Pvt. Ltd. is a software company based in New Delhi, India. Its products include VWO, an A/B testing and conversion optimization platform, and Pushcrew, a push notification service for web and mobile
• Why I Joined:
• 1. One of the best startups in India at that point of time and was growing at a very fast pace.
• 2. VWO was one of the individual names in a relatively new digital marketing space known as CRO
• Major highlights:
• 1. Using in-app messaging, automated the process of reaching out to customers on standard plans in order to up-sell, cross-sell or stop churn.
• 2. Created product demo videos in order to reduce time and effort of manual demos.
• 3. Shared A/B testing ideas with customers in order to increase product usage.
• 4. Created an online process to help onboard other customer success managers.
• 5. Created an online repository to help other customer success manager with frequently asked questions related to billing.
• Why the role did not work out:
• 1. This was more of an experimental role. The team was very small to handle the queries of so many customers on standard plans.

Sep 2014 – Apr 2016 · 1 yr 7 mos · Mumbai Metropolitan Region · On-site

• About the company:
• LimeTray helps restaurants get online & provide them with all the tools they need to manage their restaurant, build a brand and engage with customers.
• Why I joined:
• 1. Seeing a company built from scratch is a goldmine for learning and growth. I joined as the 28th employee. At the time of my exit, LimeTray had over 150 employees in 5 different cities in India.
• 2. Opportunity to work in a startup in an industry dominated by companies like Zomato.
• 3. Flexibility to work on multiple projects like SEO, SEM, and menu analysis of restaurants.
• Major Highlights:
• 1. SEO for individual restaurants' websites (500+). Mostly it was on on-page optimization. I worked on the conversion rate optimization of restaurants' websites.
• 2. Doubled the online orders on Bercos' website (a popular Chinese restaurant in India) during Christmas week in 2015 with the help of a tailored AdWords campaign.
• 3. Helped account managers with cross-selling, and up-selling other products and services, in addition to retaining customers.
• 4. Provided feedback to the product team for backend features that enabled restaurant managers to schedule email and SMS campaigns.
• Why I moved on:
• I wanted to move to a different challenge and industry space.

May 2014 – Sep 2014 · 4 mos · Delhi, India

• Travel break after leaving first job.
• Wanted to find a particular niche and field where I felt I would like to work for rest of my life.
• It was a big risk considering everyone was jumping onto the MBA bandwagon. This gap sort of maybe pushed back my career.
• Gave my CAT. Got 92% percentile.

Jun 2013 – May 2014 · 11 mos · IMT Manesar, Gurgaon · On-site

• How I joined: Selected through on-campus recruitment
• Why I joined:
• 1. A multinational brand that manufactures parts for automobile companies like BMW, Volkswagen and others.
• 2. Company sponsored training in main headquarters in UK.
• Major Highlights:
• 1. Worked on a project for Mahindra that involved designing and developing a prototype for their new vehicle TUV301
• 2. Worked on different engine Parts for Honda and Ford.
• Why I left:
• 1. They did not honour the promise they had made during the campus recruitment.
• 2. Working in a plant was not something that I saw myself doing for rest of my life. I was young and I wanted to take a risk to figure something else out