Mar 2021 – Feb 2022 · 11 mos · Remote

• 1. Performed technical SEO audit of the website to uncover underlying issues related to crawlability, renderability, indexability, response codes (3xx, 4xx, 5xx, or 0 codes), breadcrumb usage, canonicalization, pagination and more
• 2. Did comprehensive market research (keywords analysis, search demand assessment) for launching the international versions of the website (German and Spanish)
• 3. Recommended the ideal hreflang implementation for the websites adhering to the Search Guidelines
• 4. Improved the website information architecture by running a/b tests to ensure the recommendations are resulting as per the hypothesis (Added several new categories in the main nav bar)
• 5. Created a framework to improve the strength of the pages both internally (via internal linking) and externally (via backlinks)\
• 6. Acquired backlinks from high-quality (DA/DR: 80+ websites) niches websites on contextual anchor texts
• 7. Created strategic roadmaps focused on increasing the MQLs and pageviews via Organic Channels
• 8. Got structured data implemented on Blog and Pillar Pages (FAQ Schema, Article Schema, Organization Schema)
• 9. Experimented with ‘Exit Intent Pop-ups’, and ‘Email Nurtures’ to keep the visitors engaged with the website
• 10. Created pillar pages with the help of the content team with the agenda to increase the traffic on the website

Sep 2019 – Mar 2021 · 1 yr 6 mos · Remote

• 1. Developed strategic roadmaps that resulted in the Organic Traffic Growth
• 2. Worked with engineering counterparts to make sure strategic direction is being realized, i.e. answer clarifying questions, verify solutions meet the goals
• 3. Defined and regularly monitored the performance & success metrics, and other analytics to gauge the SEO health and understand organic search performance
• 4. Performed large-scale keyword research and Search Market Analysis
• 5. Identified SEO best practices and areas for improvement and drive those initiatives via SEO Audits
• 6. Evaluated experimental results and pushed forward next steps at a rigorous pace
• 7. Identified and analyzed competitor techniques, as well as benchmark performance against theirs
• 8. Gathered and drawn insights from data that helped define areas of SEO optimization
• 9. Used data-driven approaches to help guide the decisions and continuously improve our SEO health
• 10. Collected and disseminated performance data for the Performance Reporting

May 2019 – Sep 2019 · 4 mos · New Delhi, Delhi, India

• During my Training with The Digital Education, I was responsible for executing the below mentioned tasks:
• 1. Analyze competitor websites and determine content gaps across each vertical
• 2. Research on various keywords and suggest articles to the editorial team on the basis of this research that would drive traffic to various client websites
• 3. Determine business opportunities across different verticals
• 4. Prepare detailed strategy reports that would be helpful to the editorial team in making decisions
• 5. Optimize existing content
• 6. Use new and existing tools to determine ways in which we can optimize existing editorial content and rank higher on search engine results
• 7. Remain up-to-date with the latest trends and best practices in SEO

Aug 2018 – Sep 2019 · 1 yr 1 mo

• This was the time when I was in my last year of Engg., I was really curious about SEO, hence I started learning about Search Engine Optimization and Social Media Marketing on my own. Here's what I worked on during this period:
• 1. Worked on a fitness website from end-to-end development to SEO and Social Media Optimization
• 2. Did comprehensive keyword research using Competitive SEO Intelligence Tools such as SEMrush and Ahrefs
• 3. Did a detailed Content Gap Analysis w.r.t Competitors
• 4. Within this time span, I also got a chance to work on building the Social Media presence of a Fashion and Entertainment Brand
• 5. Main KPI of this project was to get a significant number of followers on Instagram and Facebook organically and also to increase the media engagement, I was able to meet the monthly agreed KPIs and this project was a positive learning curve for me

Aug 2018 – Oct 2018 · 2 mos · New Delhi, Delhi, India

• During my Internship at AICTE, I worked on the below-mentioned focus areas:
• 1. Worked on PHP and MySQL to design, develop and debug web applications
• 2. Worked on HTML, CSS, Ajax, Angular, and Node.js to design, develop and debug web applications
• 3. Worked with the team to manage, optimize and customize multiple web applications
• 4. Created and maintained technical documentation
• 5. Worked on Oracle Database