Peter Nelson

CEO

Warsaw, Mazowieckie, Poland10 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in managing end-to-end marketing campaigns.
Developed an AI-enhanced writing framework for content creation.
Founder of an innovative online English learning platform.

Stackforce AI infers this person is a Marketing and Content Development professional with expertise in MarTech and EdTech.

Contact

Skills

Core Skills

MarketingTeam ManagementContent StrategyContent MarketingCopywritingContent DevelopmentManagement

Other Skills

AI-assisted WritingAdministrationAdvertisingAnalytical SkillsBrandingBusiness-to-Business (B2B)Campaign SupportCollaborationContent CreationCopy EditingCurriculum DevelopmentDigital CopywritingDigital MarketingDigital MediaEditing

About

As manager of a small creative team, I supervise the creation of marketing content for global campaigns at an international business-tech company. - Managing marketing campaigns end-to-end: collaborating with offer leads - Defining messaging, designing multi-channel campaigns, executing - Overseeing content creation and ensuring efficient collaboration - Crafting content for digital channels, social media, email marketing, and events - Developing an AI-enhanced writing framework - Emphasizing collaboration with multiple cross-functional stakeholders I love working with talented people, and I’ll work with your team to promote your message with maximum impact.

Experience

10 yrs 1 mo

Total Experience

3 yrs 4 mos

Average Tenure

5 yrs 9 mos

Current Experience

Capgemini

3 roles

Team Manager

Jan 2023 – Present · 3 yrs 4 mos · Cracow Metropolitan Area

Our team provides a broad range of marketing assets for an international business-tech company. I help get the most out of our writers.
My team began incorporating AI-assisted writing just as ChatGPT was coming out. Our AI-writing framework has been adopted by our wider writing team.
I provide onboarding and support—helping new joiners master the company’s preferred style, and giving them a big-picture view of what we do and how their work matters.
Help with writing, organizing projects, stakeholder relations.
Team-building activities for remote workers.
Assorted administrative duties.

MarketingContent CreationAI-assisted WritingStakeholder RelationsTeam Management

Content Marketer

Aug 2020 – Present · 5 yrs 9 mos · Cracow Metropolitan Area

I create a range of promotional and though leadership content with a talented team of graphic designers and fellow writers.

Content MarketingPromotional ContentCollaboration

Content marketer

Aug 2020 – Present · 5 yrs 9 mos · Cracow Metropolitan Area

Most of my copy supports our Industries teams—banking, finance, life sciences, automotive CPRD and more. I’ve created:
Key messaging for new offers, campaigns and launches
Collateral to support campaigns, balancing uniqueness with brand-building
Scripts for animations and videos that distill complex ideas into clear messages
Brochures that engage experts and a wider audience
Social media campaigns (LinkedIn and Twitter) for offers and events
Engaging promotional and thought-leadership content, including blogs, landing pages, reports, white papers, opinion pieces and case studies
Copy for key visuals—taglines, slogans, banner and ad copy

MessagingCampaign SupportSocial Media CampaignsMarketing

Boombit

Senior Copywriter (English), member of marketing team

Apr 2019 – Aug 2020 · 1 yr 4 mos · Kraków, Mazowieckie, Poland

I write and edit English copy and other materials for an innovative, mid-sized international mobile game producer, including:
Lots of game descriptions. Eye-catching, over-the-top game descriptions designed to increase downloads, as well as informative copy for more in-depth games.
80 / 170-character short descriptions for Google Play and App Store, packed with keywords.
In the first week, my game description copy boosted downloads by 17%.
Other texts have a professional tone: press releases, individually or as a group effort, plus investor relations materials.
I write fun and focused social media updates, hundreds of templates for customer relations, text and dialogue for games, and I pack all the copy I can with keywords. (I find sneaking more and more keywords into copy surprisingly fun.)
It's a great job with an ever-interesting variety of writing, and a terrific team to work with.

CopywritingEditingSocial Media Updates

Dash

Creator of: DASH, online English crowdstudy platform

Jan 2018 – Aug 2020 · 2 yrs 7 mos · Kraków, Mazowieckie, Poland

Due to launch mid 2020, DASH will popularize the concept of crowdstudy—learning in groups online without a teacher.
As a first stage, DASH will focus on Break the Phrasal Verb Code, possibly the first effective system for mastering phrasal verbs (sit up, get down, get around to), which are a particularly difficult aspect of English for foreigners. Comprised of video series, e-book and activities.
As part of the project I researched and wrote a book on phrasal verbs, then wrote, filmed and edited a multi-part youtube series to accompany the text. Learners will be able to watch the videos, read the book and practice what they learn through exercises online. Then, the key part: they'll be able to contact one another online to practice what they've learned in real time.
I've been working on this project for quite a while in my spare time, but it's one I'm rather proud of.

Content CreationResearchVideo ProductionContent Development

Boston english szkola angielskiego

Founder, owner and director

Oct 2006 – Oct 2009 · 3 yrs

Boston English provided English lessons to companies in and around Poznań, Poland. I was responsible for all long- and short-term planning in the operation of the school, from administration to curriculum development. In the fall of 2009 I successfully completed the sale of Boston English to a nation-wide school with a similar structure.

Curriculum DevelopmentAdministrationManagement