Jun 2014 – Mar 2016 · 1 yr 9 mos

• Create yearly strategy refresh for the USD1.6 billion QE&A unit
• Custodian of mind share and competitive positioning across geographies; 6/6 analysts rate Cognizant QE&A as the Market Leader
• Drive market share through multi-channel, global, lead generation campaigns and events
• Own end-to-end digital media strategy, executed via targeted content marketing initiatives
• Advice executive leadership on industry trends, market shifts, and competitor intelligence

Oct 2012 – Jun 2014 · 1 yr 8 mos

• Create yearly strategy refresh for QE&A business unit
• Implement digital marketing campaigns for lead generation; Industry exceeding 40% conversion
• Create strong brand identities for globally competitive products from the Cognizant stable
• Drive content marketing initiatives across channels to enhance brand awareness
• Manage PR, Analyst and Partner relations worldwide for brand leadership
• Current Portfolio: Enterprise Mobility QA Platform, SDLC QA Products & On-Demand –As a Service Platform & Crowd sourced services
• Websites: www.myfastest.com; www.adpart.com

Jun 2011 – Mar 2016 · 4 yrs 9 mos

Jun 2011 – Oct 2015 · 4 yrs 4 mos

• Conceptualized and co-founded ‘fastest’- An on-demand BPaaS model for application testing services
• Secured seed funding of $1Million and additional series funding of $3Million
• Steered the venture from inception through survival on to scale - Breaking even and turned profitable in less than 2 years.
• Introduced “Enterprise crowdsourcing” for Cognizant QE&A services with gamified crowd engagement platforms and user behaviour analytics.
• Defined product strategy, road-maps, feature roll-out plans and customer acquisition campaigns.
• Increased YoY customer acquisition rate by 200%; Over 75 customers adopting an on-line delivery model

Aug 2010 – Jun 2011 · 10 mos

• Define and benchmark distribution channel standards in automobile industry for Mercedes Benz/BharatBenz Trucks
• Perform Competitor analysis for Commercial vehicles and define Retail/Wholesale business process.
• Establish distribution network strategy for Mercedes Benz trucks in India.
• Coordinate implementation of Siebel-Dealer Management System for Daimler India

Aug 2009 – Aug 2010 · 1 yr

• Managed supply chain channel data for market leaders in the consumer electronics industry.
• Performed forecasting analysis and provided channel visibility to sales worth $2 billion
• Lead client business reviews and steered new business development opportunities
• Coordindated tasks with multiple vendors and clients across the value chain

Aug 2008 – Dec 2008 · 4 mos

• Performed process improvements which resulted in annual savings of $1.2M.
• Implemented Lean Six Sigma principles in a distribution environment to reduce labor costs by 20%.
• Designed new work station based on work cell optimization techniques to aid free flow of goods
• Analyzed work force utilization data to design a resource estimation model

Apr 2008 – Aug 2008 · 4 mos

• Reviewed standardized future state process models to be implemented across 40 countries.
• Devised a centralized dashboard enabling real time transparent communication of critical to quality metrics.
• Mapped departmental interdependencies on data flow aimed to clearly define task ownership.

Jun 2007 – May 2009 · 1 yr 11 mos

• I hold a graduate degree in International MBA from the Moore school of Business. Ranked number 2nd overall for its International Business program, Moore's IMBA program provides a rich international experience through its tailored language training and internship in a foreign country. I interned with Daimler Financial services in Germany in their business process and projects department. This gave me an opportunity to explore the European market as well increase my cultural knowledge on the German style of doing business in addition to making great friends from around the globe.

Jan 2004 – Jun 2007 · 3 yrs 5 mos

• Mentored a global team of 14 consultants responsible for the disability business segment.
• Increased productivity by more than 20% through process implementation training campaigns.
• Performed audits and ensured Sarbanes Oxley compliance standards of MetLife and Travelers IT Products
• Orchestrated live/virtual training of 300+ associates; managed team of 26 consultants.
• Initiated $1M of new business proposals; recognized for performance with “Certificate of Excellence.”
• Consulted for CMMI /Six Sigma offshore process improvement projects.
• Provided Quality assurance strategy and process consulting for Life Insurance business.
• Developed project management and resource tracking tool for accurate budgeting and planning.
• Automated claims processing resulting in 30% productivity increase, while decreasing costs by 15%.
• Designed future state business models using process optimization techniques.

May 2003 – Oct 2003 · 5 mos

• Provided business communication and professional etiquette training to over 100 associates