Ketan Khanna

Business Development Executive

Delhi, India9 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven track record in strategic marketing execution.
Expertise in developing innovative business strategies.
Strong leadership in managing cross-functional teams.

Stackforce AI infers this person is a Business Strategist with expertise in B2B and B2C marketing strategies.

Contact

Skills

Core Skills

Business StrategyProject ManagementMarketingBrand Management

Other Skills

Analytical SkillsBusiness DevelopmentBusiness PlanningCommunicationEnglishEnvironmental EconomicsEthical MarketingEvent ManagementGoogle AnalyticsLeadershipManagementMarket PlanningMarketing ResearchMicrosoft OfficeMicrosoft Word

About

Seasoned Business Strategist with a track record of over six years specializing in the conception, implementation, and successful execution of strategic marketing and business development plans tailored for both dynamic startups and established corporate entities.

Experience

Proxgy

Head of Business Strategy & Partnerships

Sep 2020 – Present · 5 yrs 6 mos

A hardware-enhanced project management and worker safety platform for industrial workers.
Proxgy builds wearable Industrial Internet of Things (IIoT) devices and corresponding proprietary software as a service (SaaS) tools that enable industrial workers to automate perilous and time consuming tasks. The company’s first product, Smart Hat, is equipped with cameras, sensors for fall detection, gas leakage, sound level, environment monitoring, and more. Data is synced to a portal that generates automated reports, maintains personnel safety, and logs geolocation. The World Health Organization estimates that 1.9 million people died from work-related diseases and injuries in 2016. Proxgy’s patented hardware technology is improving safety standards, starting with more than 200 million industrial workers in India alone.
Most operations in the industrial workforce are dependent on data and information collected manually through forms, pink slips, pick lists, etc. Proxgy’s framework lead to a reduction in workplace incidents, data mismatch, data manipulation, and data entry staff hours. Proxgy operations managers and staff can see real-time stats and analysis for on-field activities.
https://www.proxgy.com

Business StrategyProject ManagementBusiness DevelopmentAnalytical SkillsStrategic Planning

Orix auto infrastructure services limited

3 roles

Marketing Manager

Promoted

Apr 2019 – Aug 2020 · 1 yr 4 mos

Worked for Mychoize – Self Drive Cars, a self-drive car rental brand owned by ORIX
Key Responsibilities:
Established relationships with key decision-makers within the customer's organisation to promote growth and visibility of the brand
Developed and implemented ATL (OOH, Radio, Influencer) & BTL (Sponsorships, Activations) campaigns for meeting brand objectives
Developed and implemented favourable pricing structure with the aim of balancing the firm’s objectives with customer expectations
Identified new market trends and product demand to bring in new customers and retain the existing ones for sustainable revenue streams
Developed and monitored innovative online and offline advertising and social media campaigns to boost brand visibility

MarketingBrand ManagementMarket PlanningEvent ManagementSocial Media Marketing