Apr 2022 – May 2022 · 1 mo · Bengaluru, Karnataka

• Rejuvenation & Reskilling Break

May 2021 – Apr 2022 · 11 mos · Bengaluru, Karnataka, India

• Responsible for End to End demand generation needs of Lenovo ISG, APAC engagement.
• Led the delivery team of brand managers, marketing automation, technology, creatives & content.
• Engagement: APAC Demand Generation program for Lenovo Infrastructure Solutions Group
• o Objective: To increase Mind Recall and generate enquiry
• o Duration: 12 months
• o Key Metrics: Marketing Qualified Leads & Potential Revenue Pipeline (1000+, USD 500M to 1 B)
• o Teams Involved: 4 Brand Managers, Marketing Automation, Paid Media & SEO, Content & Creative Team
• o Annual Budget: USD 20 Million
• Responsibilities:
•  Liaison with Lenovo APAC marketing team- Determination of quarterly APAC product/service focus, target & campaign ideation, estimate etc.
•  Determination of the Campaign key metrics, constant optimization and managing the execution of campaigns, LP & content creation.
•  Account Based Marketing (ABM) campaigns to hyper localize the communication for the strategic accounts.
•  Collaboration with Country Marketing heads to identify the BU focus area and localize & drive the campaign across the region in collaboration with local vendors.
•  Crafting of strategy based on past campaign data and customer insights.
•  Strategizing and executing Email drip nurture campaigns for the multiple Lenovo solutions such as cloud computing, high performance computing, storage solution among the Marketo database.
•  Creating and qualifying the pipeline to report warm vs cold leads.
•  Omni channel targeting of cold leads through leading news media, social channels such as LinkedIn and Content Syndication platforms such as Techtarget, Salesbox.AI etc.
•  Complete End to End Ideation, planning and execution of the flagship webinar event- Lenovo C-Suite Chat Show and multiple monthly events/webinars.
•  Channel Partner program management, tracking and reporting on utilization and POE submission.

Jul 2019 – May 2021 · 1 yr 10 mos · Bangalore

• Part of the Leadership team responsible for growth & management of P&L of the Digital Marketing Services, Bangalore
• Responsible for acquisition of new clients for digital services such as Brand Image Management on digital channels through integrated brand campaigns involving Creative, Social, Advertising, Analytics & SEO.
• Strategised and executed online launch of Titan products during pandemic through Influencers.
• Part of the Online Crisis Management Team.

Jun 2017 – Jul 2019 · 2 yrs 1 mo · Bangalore

• Responsible to collaborate with Marketing Heads/CMO of the clients to define Integrated marketing objectives and create marketing roadmap and execution plan in alignment with the assigned budget.
• Daily interaction with Marketing SPOC for the deliverables of the strategic accounts/campaigns, Responsible for generating online marketing strategy for Brand awareness, Brand Recall, Lead generation, nurturing & sales conversion.
• Responsible for alignment of programs with prospect stage in the buying cycle, defining targeting criteria across multiple channel and creating media plans.
• Created the marketing collaterals assets like brochures, mailers for the launch of EcoStruxure Grid platform. Crafted & Executed Influencer/Blogger Outreach program, Twitter Trending program, Facebook Live program for the launch event. Devised Emailer & Ad Campaign for the Event generated Leads.
• Monitoring the marketing results while compared them to the benchmarks and best practices, evaluating the efficacy and efficiency of the marketing strategy and made adjustments as necessary.
• Managing the Profit & Loss statement of the accounts and accountable for Cross-sell & Upsell of
• marketing services of the organization in addition to working with BD teams to develop proposals that speaks to the client’s needs, concerns, and objectives.

Dec 2015 – Jun 2017 · 1 yr 6 mos · Bengaluru Area, India

• Group Manager- Client Management & Marketing Operations with Position2 Marketing Pvt Ltd for 1.5 years.
• Key Account Manager for 7 APAC accounts with Target Monthly Revenue of $60,000/ INR 42,00,000.
• Responsible for maintaining & monitoring the PL statements, Revenue Churn/Growth ratio, Gross Profit Margin, upsell & cross-sell strategies for the 7 APAC accounts- Mindtree, [24]7, LinkedIn, Epson, Jigsaw, Symphony Summit, ITC BNatural Beverages.
• Orchestrated 20% QoQ revenue growth of APAC Accounts with a maximum of 50% QoQ growth in Q3 2016
• Created Service Proposals, Quotations, Initial Assessment Documents, SOWs for new and existing clients.
• Created Marketing Strategy decks with annual campaign & content calendars for above Clients.
• Responsible for timely & accurate delivery of Client marketing collaterals/assets.
• Created 3E Framework for elevating Client Satisfaction ratings to Client Delight. Post implementation achieved the average Net promoter score of 9.
• Defined the Annual Marketing Budget for the Events, Online Marketing campaigns & promotions of Position2 brand and executed through Google Adwords, Bing Ad Manager, Youtube, Email Marketing tools & Social Channels.
• Created the Marketing Roadmap & defined estimated ROI from various Marketing Channels for Position2.
• Created Quarterly Content calendars for Blogs & Social Media platforms such as Facebook, LinkedIn, Twitter etc.
• Strategized, designed mailers & Landing Pages and ran multiple Email drip campaigns for nurturing the Inbound leads & Event generated leads through hubspot tool.
• Defined the Scoring parameters & qualified the leads into MAL, MQL using Hubspot Marketing tool.
• Attended & Exhibited at Booth #619 in the SiriusDecisions Summit in Year 2016, Nashville, TN.
• Supported the Position2 team at Marketing Nation Summit by Marketo, 2016, Las Vegas.
• Led the internal Position2 website revamp project by collaborating with Design & Development Team

Apr 2015 – Dec 2015 · 8 mos

• Client Manager & Project Manager for Happiestminds.com Website revamp-
• Duration- 2 months
• Activities:
• Participated in the bidding process for the project, Created the Quotation, Gathered the Pain-points/requirement of Client, Participated in Negotiation, Created the Benefit Versus Cost Plan, Wireframes, Proof of Concept, Project RoadMap, Project Plan, Gantt Chart, Project risk assessment report, controlled and monitored the project till completion.
• Assistant Product Manager for InfiniteVault- Nxtgen cloud solution-
• https://infinitevaults.com/
• Duration- 4 months
• Activities:
• InfiniteVault is SAS based Enterprise data storage/sharing solution. Participated in Initial Ideation & conceptualization phase of the product, Created the Product RoadMap, Competitor Research Document, Market Research Document, Technology Platform Research Document, Marcom Documents, Product Requirements specifications/tracking document, Data Security comparison/mandate report. Created the Product Launch Plan for Pilot Phase for Employees and Third party.
• Social Media Manager & Project Manager for Wipro Ltd.
• Duration- 3 months
• Activities:
• Created the Social Media Organic & Paid Marketing Plans for Facebook, Twitter, Instagram & LinkedIn for various campaigns having a budget of approx $30,000 or more. Researched the viability & Size of Target audience on various new channels such as vine, flipboard etc. Tracked & reported the performance of campaigns using Adobe Marketing cloud tool. Created the digital Marketing Plan for Wipro Chennai marathon, 2015.

Jan 2015 – Mar 2015 · 2 mos

• Responsible for the Inbound Digital Marketing Operations.
• Created the ATL, BTL marketing strategies for enhancing company’s online presence and brand awareness.
• Responsible for creation of research reports on Content Management and calculation of ROI through Lead generation and conversion.
• Responsible for creation of research reports on Marketing Analytics and effectiveness of various metrics in deciphering blue ocean strategy.

Jan 2013 – May 2014 · 1 yr 4 mos · Bangalore

• o Participated in Global Frontline Management training & other Leadership trainings.
• o Automated Payroll Sheet & Productivity tracker that was implemented internally all across IMSHEALTH.
• o Implemented LEAN methodologies for permanent fixes and enhancements that helped in reducing 800 MAN hours annually.
• o Increased the team capacity by 25% to 11 FTEs, maintained a consistent productivity of around 90% and zero attrition rate since the inception of the project.
• o Participated & led “Bi-weekly Managers meet” to discuss Team Productivity & Progress reports and was accountable for Stakeholders, Clients review meetings and feedback.
• o Responsible for creation of Sales forecasting reports, OTC country review analytical reports.
• o Handled the escalated or time critical issues and maintained the FMEA & RCA tracker for the same.
• o Responsible for creating and maintaining the Production planner & goals for 4 teams of 11 team members.

Nov 2011 – Dec 2012 · 1 yr 1 mo · Bangalore

• Genpact Production & Support team was acquired by IMSHEALTH in Dec 2012.
• o Participated in Global Frontline Management training & other Leadership trainings.
• o Automated Payroll Sheet & Productivity tracker that was implemented internally all across IMSHEALTH.
• o Implemented LEAN methodologies for permanent fixes and enhancements that helped in reducing 800 MAN hours annually.
• o Participated & led “Bi-weekly Managers meet” to discuss Team Productivity & Progress reports and was accountable for Stakeholders, Clients review meetings and feedback.
• o Responsible for creation of Sales forecasting reports, OTC country review analytical reports.
• o Handled the escalated or time critical issues and maintained the FMEA & RCA tracker for the same.
• o Responsible for creating and maintaining the Production planner & goals for 4 teams of 11 team members.

Aug 2007 – Oct 2011 · 4 yrs 2 mos · Hyderabad

• National Life Group Production Support & Development, Team lead:
• o Handled Requirement gathering and T&M mini projects to add functionalities using SDLC methodology.
• o Led the Team of 5 FTEs, handled and resolved Technical SLA bound issues.
• o Monitored & reviewed the team performance on weekly call with Clients.
• SUPERVALU Production Support & Development, Team lead:
• o Participated in Keane- NTT "BIG IDEA" Contest that helped Client- Supervalu generate thousands of dollars by changes in Promotion Methodology.
• o Handled the batch production for generation of UPC & sales promotion banners for various retail products.
• o Handled & later led the HR & Payroll Mainframe & Informatica application team.
• o Being a “Keane Gold Team” member was involved in development & alignment of team activities.