Jasmeet Bedi

Communications Manager

Gurgaon, Haryana, India13 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in building and scaling digital businesses.
  • Proven track record in user acquisition and retention.
  • Strong analytical skills driving data-driven marketing strategies.
Stackforce AI infers this person is a Digital Marketing Leader with expertise in Fintech and Brand Development.

Contact

Skills

Core Skills

Digital MarketingBrand DevelopmentUser AcquisitionMarketing Strategy

Other Skills

360-degree media campaignsAnalysisAttribution ModellingAutomobileBrand CommunicationBusiness AnalysisBusiness DevelopmentBusiness PlanningBusiness StrategyCRMCompetitive AnalysisCustomer Relationship Management (CRM)Customer ServiceDigital ToolsEnglish

About

*Business Marketer | Digital Growth & Sales Leader* I specialize in building digital businesses from the ground up and scaling them through a deep understanding of consumer behavior, category insights, and data-driven marketing strategies. My expertise spans across multiple digital marketing disciplines, ensuring a seamless journey from awareness to conversion. 1. Category & Consumer Understanding - Deeply analyze market trends, consumer behaviors, and category insights. - Identify key pain points and opportunities to create a strong product-market fit. 2. Web Experience - Design and optimize digital experiences that enhance user engagement and conversion. - Ensure intuitive and seamless user journeys that drive business impact. 3. User Acquisition – Paid & Earned - Develop and execute performance marketing strategies across SEM, SEO, and social media. - Leverage organic and paid channels to maximize reach and engagement. 4. User Retention - Implement lead nurturing strategies to build long-term consumer relationships. - Utilize remarketing, CRM, and automation to enhance customer lifecycle value. 5. Digital Analytics - Leverage data-driven insights to optimize campaigns and business decisions. - Utilize tools like GA, attribution models, and customer behavior analysis. 6. Media Mix Modelling - Strategize and allocate budgets across multiple digital and offline channels. - Ensure optimal resource utilization for maximum ROI. 7. Brand Building - Craft compelling content and campaigns that establish strong brand recall. - Drive thought leadership and customer engagement through storytelling. 8. Fulfillment Process for Interested Consumers - Ensure a well-structured and seamless journey from lead capture to conversion. - Optimize sales funnel efficiency to enhance consumer satisfaction and business outcomes. Currently leading digital marketing and sales, I thrive at the intersection of strategy, creativity, and analytics, ensuring business growth through a structured and scalable approach.

Experience

Canara hsbc life insurance

Head of Digital Marketing

Sep 2023Present · 2 yrs 6 mos · Gurugram, Haryana, India · On-site

Bharti enterprises

Head Digital Marketing - Bharti Financial Services

Jun 2020Sep 2023 · 3 yrs 3 mos · Delhi, India

  • Trying to bring Insurance closer to consumers!

Max life insurance company limited

3 roles

Senior Marketing Manager

Promoted

Feb 2019Jun 2020 · 1 yr 4 mos

  • Design, plan, execution & measurement of 360-degree media campaigns across TV, Print, Digital, Radio & OOH
  • Led the partnership of Max Life Insurance with Royal Challengers Bangalore (RCB) to leverage cricket during lean insurance season
  • Led India Protection Quotient 2020 for Max Life Insurance to create category leadership in the term insurance space
  • Conceptualization of the Brand Tagline #YouAreTheDifference and launch campaign strategy
  • Brand Communication development with brand purpose at the core
  • Aligning marketing efforts to ensure growth in brand awareness & consideration
  • Planning always on marketing calendar for cost effective & sustainable growth in brand search queries
  • Creation of digital tools for enabling the sellers with logical conversation starters
360-degree media campaignsBrand CommunicationMarketing StrategyDigital ToolsDigital MarketingBrand Development

Manager Digital Marketing

Promoted

Jun 2017Jan 2019 · 1 yr 7 mos

  • Led all digital marketing efforts for the e-commerce channel to drive ROI effective business results
  • Managing the user acquisition funnel with focus on the path to purchase
  • Integrated media strategy & plan across search, display, video, content
  • Communication conceptualization customized for the media platform
  • Attribution modelling for the Digital Marketing & E - Commerce channel
  • Led the project 'winning on mobile'
Digital MarketingUser AcquisitionAttribution Modelling

Deputy Manager - Digital Marketing

Nov 2015May 2017 · 1 yr 6 mos

Zomato

Manager - Digital Marketing

Dec 2013Nov 2015 · 1 yr 11 mos · New Delhi Area, India

  • New User Acquisition for Zomato website & app across 20 countries & 200+cities
  • Strategizing & managing FB advertising for brand awareness, app installs, user-acquisition & re-engagement, online orders & hiring
  • Monitoring key metrics for business across markets
  • Capturing seasonality & trends in existing markets & coming up with strategies to tap the opportunity in time
  • Coordinating with In-market, SEO, Tech, PR & Content teams to develop integrated growth plans
User AcquisitionFB AdvertisingMarket StrategyDigital Marketing

Iexperience

Marketing Manager

Mar 2013Dec 2013 · 9 mos · Noida Area, India

  • Brand development & web site traffic growth.
  • Strategic Consulting, including business plan & sales strategy development.
  • Structuring commercial transactions.
  • Generating new business deals, understanding customer needs including market study and analysis.
Brand DevelopmentMarket StudyMarketing Strategy

Berkshire india limited

Intern

Apr 2012May 2012 · 1 mo

Honda siel cars india ltd

Executive

Nov 2010Feb 2011 · 3 mos

Education

LBSIM

Master of Business Administration (MBA) — Marketing

Jan 2011Jan 2013

Ramjas College

Bachelor of Science - BS — Statistics

Jan 2007Jan 2010

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