Jasmeet Bedi — Communications Manager
*Business Marketer | Digital Growth & Sales Leader* I specialize in building digital businesses from the ground up and scaling them through a deep understanding of consumer behavior, category insights, and data-driven marketing strategies. My expertise spans across multiple digital marketing disciplines, ensuring a seamless journey from awareness to conversion. 1. Category & Consumer Understanding - Deeply analyze market trends, consumer behaviors, and category insights. - Identify key pain points and opportunities to create a strong product-market fit. 2. Web Experience - Design and optimize digital experiences that enhance user engagement and conversion. - Ensure intuitive and seamless user journeys that drive business impact. 3. User Acquisition – Paid & Earned - Develop and execute performance marketing strategies across SEM, SEO, and social media. - Leverage organic and paid channels to maximize reach and engagement. 4. User Retention - Implement lead nurturing strategies to build long-term consumer relationships. - Utilize remarketing, CRM, and automation to enhance customer lifecycle value. 5. Digital Analytics - Leverage data-driven insights to optimize campaigns and business decisions. - Utilize tools like GA, attribution models, and customer behavior analysis. 6. Media Mix Modelling - Strategize and allocate budgets across multiple digital and offline channels. - Ensure optimal resource utilization for maximum ROI. 7. Brand Building - Craft compelling content and campaigns that establish strong brand recall. - Drive thought leadership and customer engagement through storytelling. 8. Fulfillment Process for Interested Consumers - Ensure a well-structured and seamless journey from lead capture to conversion. - Optimize sales funnel efficiency to enhance consumer satisfaction and business outcomes. Currently leading digital marketing and sales, I thrive at the intersection of strategy, creativity, and analytics, ensuring business growth through a structured and scalable approach.
Stackforce AI infers this person is a Digital Marketing Leader with expertise in Fintech and Brand Development.
Location: Gurgaon, Haryana, India
Experience: 13 yrs 2 mos
Skills
- Digital Marketing
- Brand Development
- User Acquisition
- Marketing Strategy
Career Highlights
- Expert in building and scaling digital businesses.
- Proven track record in user acquisition and retention.
- Strong analytical skills driving data-driven marketing strategies.
Work Experience
Canara HSBC Life Insurance
Head of Digital Marketing (2 yrs 6 mos)
Bharti Enterprises
Head Digital Marketing - Bharti Financial Services (3 yrs 3 mos)
Max Life Insurance Company Limited
Senior Marketing Manager (1 yr 4 mos)
Manager Digital Marketing (1 yr 7 mos)
Deputy Manager - Digital Marketing (1 yr 6 mos)
Zomato
Manager - Digital Marketing (1 yr 11 mos)
iExperience
Marketing Manager (9 mos)
Berkshire India Limited
Intern (1 mo)
Honda SIEL Cars India Ltd
Executive (3 mos)
Education
Master of Business Administration (MBA) at LBSIM
Bachelor of Science - BS at Ramjas College