Jan 2024 – Nov 2024 · 10 mos · Bengaluru, Karnataka, India

• I lead all marketing and growth efforts at CheQ. Building a rock star team. Building the best Fintech Brand of India.
• Grew customer acquisition by 3x
• MAU growth of 5x
• Advertising revenue growth of 10x
• Brand organic reach growth of 3x

Jan 2023 – Dec 2023 · 11 mos · Bengaluru, Karnataka, India

• Strategic advisor to the founder and the marketing team. Worked on the brand strategy and launch plan. Help the marketing team solve key business or consumer problems.

Jul 2021 – Jan 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India

• Lead meesho to become the fastest growing e-commerce brand in India and became a household brand in less than 2 years of inception. Managed a budget of 400 cr / year.
• Launched its sale event charter and took Amazon and Flipkart sale events head on with a marque sale event property.
• At the end of my stint meesho was the most recalled and most preferred brand in tier 2 + India. Grew spont recall by 15x during my stint and TOMA by 10x. All in one year.
• Developed a regional mkt playbook to win market by market.
• Cracked the largest ever pan india celebrity deal for national and regional movie stars.

Apr 2019 – Jun 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India

• SLINGSHOT - digital and marketing solutions unit of Dentsu India. A unit designed to solve marketing and brand tasks with a bespoke solutions approach. Be it a growth hacking tasks or a brand strategy challenge or media strategy our team dives deep and works with the busines and brand teams to come up with bespoke solutions and strategy with end to end ownership.
• Led a 30 member team of creative and brand strategy professionals.
• Grew top line from zero to 15 cr in 18 months
• Won clients like Myntra, JBL, Mellora.
• Fastest growing full service mkt agency in Dentsu group.

Aug 2017 – Feb 2019 · 1 yr 6 mos

• Responsible for building Brand Preference and Love for Flipkart.
• Formulate the brand activity calendar and budget for the year.
• Work with the research team to track all key brand health measures and use the inputs in the yearly Brand strategy
• Work with external partners to identify opportunities to build user relevance and trust for the Brand
• Have been a part of two brand refresh exercises at Flipkart
• Lead all marketing efforts for Mobile and Large Appliances Category for Flipkart with a separate team for managing all key mobile launches on Flipkart ( 100 plus launches a year )
• Leading the branding/ marketing efforts on the next big frontier for Flipkart - Fintech
• Part of the core leadership team in marketing
• Manage a team a of 3 Brand Managers
• Promoted thrice in three years for high impact performance

Jan 2016 – Jul 2017 · 1 yr 6 mos

• Roles and Responsibilities:
• (A) Marketing Communications :
• Plan and execute Brand/ marketing campaigns across media channels. Media experience across ATL, BTL and Digital channels.
• Work with stakeholders cross org to define campaign performance metrics based on business and Brand objectives.
• Work with the Research Team to mine consumer insights, track brand performance using Brand Track and analyse the campaign performance through online and offline research on Brand measures like TOM, SPONT etc.
• Work with the media team to come up with a highly targeted and high impact media plan to deliver on the campaign objective
• Work with the creative agencies to develop communication based on the campaign brief
• ( B) Brand Development:
• Plan and execute made for digital marketing campaigns to impact brand preference and desirability
• Measuring the impact of digital marketing and 360 brand campaigns on brand engagement metrics like likes, shares and comments. To set engagement targets for every digital campaign.
• Curate and document the Flipkart Brand Identity from scratch in the form of a Brand Play Book.
• Ensuring consistency for the Flipkart brand across all consumer touch points in line with the core brand essence and positioning.

Jan 2015 – Dec 2015 · 11 mos

May 2014 – Dec 2014 · 7 mos

Aug 2012 – Apr 2014 · 1 yr 8 mos · Bangalore Area, India

• Roles and Responsibilities:
• Planning and executing consumer engagement activities for Sikkim Manipal University - DE
• Work with the media and creative agency to plan and execute brand marketing campaigns
• Create communication briefs based on brand and consumer task at hand
• Work with the distribution channel to drive engagement and last mile conversions.
• Track website engagement using google analytics
• Managing the blog to drive engagement and traffic to the SMU- DE website
• Grow the social media presence of the university across Facebook, Twitter and Youtube.
• Create content to drive trust and buzz around the Brand

Oct 2010 – Aug 2012 · 1 yr 10 mos · Bangalore

• Consumer research and trend analysis - focus groups, online surveys and on ground surveys.
• Experience in managing the entire creative process from creating briefs to rolling out creatives
• Brand management - Brand audit, Brand architecture, Brand plan and Segmentation.
• Managing creative campaigns across media
• Experience across traditional and non traditional mediums
• Competition analysis - primary and secondary research to gather consumer insights and brand USPs.
• Brands : ITC, British Nutritions, Manipal Education, Adani Housing Pvt Ltd

Feb 2010 – Oct 2010 · 8 mos · Bengaluru Area, India

• Involved in end to end advertising solutions from a client brief to roll out of the campaign and analyzing the responses.
• Exposure to Brand Campaigns across media- Print ,Radio and Digital
• To work closely with planners in developing strategies like Brand plan etc
• To provide general brand management support to the team, including presentations to the clients and secondary research of the competitor brands and the industry trends.
• Brief and manage the internal partners like copy and art guys all through the campaign
• Brands handled: Sobha Developers- super luxury properties account, Wipro, Honeywell aerospace (US),Concorde Housing Pvt Ltd

May 2009 – Feb 2010 · 9 mos · Mumbai Area, India

• Job Responsibility:
• Business Development, Revenue management & Public Relations.
• Develop territory strategy, generate demand, sales force management and trouble shoot issues.
• Ensure availability and visibility of the channels in assigned territory.
• Study and analyze data for Satellite homes and ensure maximum reach with quality of the channels for better value proposition to the advertisers.

May 2008 – Jun 2008 · 1 mo · Bangalore

• In depth analysis of buying behavior of consumers in the elctronic goods sector- Project report .
• Conducting exit interviews to arrive at conclusions derived from in shop observations and viewing recorded tapes.
• Worked in the Envirosell division - Envirosell is a global research and consulting firm specializing in the study of human behavior in retail, service, home and on-line environments.In India its works in partnership with TECHNOPAK Consultants.