Apoorv Pandey

CEO

Delhi, India11 yrs 4 mos experience

Key Highlights

Proven track record in scaling brands to IPO.
Expertise in both B2B and B2C marketing strategies.
Strong leadership in building high-performing teams.

Stackforce AI infers this person is a growth and marketing leader in the E-commerce sector.

Contact

Skills

Core Skills

Growth MarketingUser GrowthBrand ManagementCustomer Lifecycle ManagementBusiness DevelopmentStrategy Consulting

Other Skills

AnalyticsAutoCADBrand DevelopmentBrand strategyBudgetsBusiness StrategyCC++CRMConsumer insightsContent StrategyCustomer acquisitionCustomer experienceDigital MarketingDigital marketing

About

Proven growth and marketing leader with 10+ years of experience in growing & scaling brands from 0 to 1 to IPO in e-commerce, quick commerce, gaming and food tech industry in India & South East Asia. Managed regional and in-country champion teams on growth, marketing and product development, plus go-to-market strategy. Always in the start-up mode on winning and making things happen. B2B and B2C. I currently lead growth for Moloco. As part of the core management unit, I've built, scaled and led several teams and delivered scaled outputs on core business metrics. My strengths: - Strategic; Activator; Enabler; Achiever; Arranger

Experience

Olx india

CMO

Nov 2025 – Present · 4 mos

Zepto

SVP - Strategy

Sep 2024 – Nov 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India

Moloco

Senior Director - Growth

Mar 2023 – Sep 2024 · 1 yr 6 mos

Zomato

AVP - User Growth & Marketing (Zomato & Blinkit)

Nov 2020 – Mar 2023 · 2 yrs 4 mos · Gurugram, Haryana, India

Responsible to grow Zomato (increase mental + physical market share) & grow the category while accelerating path to profitability. Launch Blinkit, grow its user base (marketshare + MTUs) and established Blinkit as a leader in quick commerce space.
Deliver scaled business outputs (User acquisition, retention & GMV) - Driving growth though marketing (performance, brand & CLM), pricing (coupons & promos), analytics + research (customer insights) & product led initiatives.
Set up teams and processes of growth managers, performance marketers, CRM ops, data analysts, brand custodians & research to champion holistic growth goals.
Established both Zomato and Blinkit as a recognisable national brand by driving mental availability and behaviour change via CEPs, Brand stature/Corporate Brand, Compounder marketing & defining the overall brand architecture.

User acquisitionRetentionGMVMarketingAnalyticsResearch+3

Olx group

2 roles

Brand, Strategy & Growth

Mar 2020 – Oct 2020 · 7 mos

Leading the brand, performance & CRM team in order to sustain the leadership position for OLX India Classifieds and build OLX People a strong brand in the Indian landscape by identifying trans-formative consumer and business insights and converting them into effective brand and communication strategies.
Launched large scale TV & Digital brand campaigns to increase TOMA and have deep rooted penetrations.

Brand strategyPerformance marketingCRMConsumer insightsBrand ManagementGrowth Marketing

Lead - Growth Marketing & Customer Lifecycle Management

Jun 2018 – Mar 2020 · 1 yr 9 mos

Leading end-to-end digital mandate for OLX India including brand, performance, social and CLM.
Launched GTM multichannel strategy and execution for OLX India Product Launch.
Leading User Acquisition and User Retention for OLX India Classifieds and OLX Autos

Digital marketingUser acquisitionUser retentionGrowth MarketingCustomer Lifecycle Management

Coderang - 360 degree digital solutions

Co-Founder

Nov 2016 – Mar 2018 · 1 yr 4 mos · New Delhi Area, India

Worked with major e-commerce businesses in India, Malaysia, Indonesia, Thailand and China by nurturing them using e-commerce maturity model and helping them to embrace campaign opportunities, analyses to perform, metrics to measure within a comprehensive customer experience framework.

E-commerce strategyCustomer experienceBusiness DevelopmentGrowth Marketing