Jun 2024 – Sep 2024 · 3 mos

• Consulting for marketing, branding, and content.

Jul 2023 – Sep 2024 · 1 yr 2 mos

• Content and strategy consultant

Feb 2023 – Oct 2024 · 1 yr 8 mos · Remote

• Content and brand voice consulting
• Writing white papers, thought leadership articles, case studies
• Writing blogs and (on-occasion) website content
• Assisting with ideation on design parameters
• Writing (on-occasion) sales collaterals

Aug 2022 – Dec 2022 · 4 mos · Remote

• Writing research papers on overseas education (submitted to Australian government)

Aug 2021 – Sep 2024 · 3 yrs 1 mo

• Content and marketing strategy consultant
• Writing white papers, thought leadership articles, and case studies (all such documents published on their website)
• Guiding and writing award nominations
• Guiding website content writing (and writing the same when required)
• Fast-consuming content creation (blogs, videos, landing pages, etc.)
• Assisting and guiding marketing automation processes
• Guiding (and writing when needed) newsletters
• Handling press releases
• and other periphery tasks that come with strategic consulting

Dec 2020 – Jan 2021 · 1 mo

• - Writing website content and helping create the brand voice

Jun 2020 – Aug 2020 · 2 mos · Remote

• Brand and marketing consultation
• Blogs and case study writing
• Website content creation

Apr 2020 – Apr 2021 · 1 yr · Mumbai, Maharashtra, India

Feb 2020 – Mar 2020 · 1 mo

• Writing blogs and case studies
• Brand consultation

Oct 2019 – Present · 6 yrs 5 mos · Mumbai Area, India

• Helping clients set-up branding, communication and content strategies for products, company, market-entry, etc.
• Spearheading the execution of the same, while upholding precision and (client's) unique brand identity.
• Handling business development and creative consultancy.

Jul 2019 – Jan 2021 · 1 yr 6 mos · Remote

• Content and brand voice consulting
• Writing white papers, thought leadership articles, case studies
• Writing blogs and (on-occasion) website content
• Assisting with ideation on design parameters
• Writing (on-occasion) sales collaterals

Jun 2019 – Nov 2021 · 2 yrs 5 mos · Mumbai Area, India

• Brand storyteller for multiple brands (clients)
• Creating core branding and content strategy for fast-growing companies
• Controlling and directing the entire brand story across communication lines for these companies
• Linking and reinforcing the brand value to improve user journeys and customer experiences for the brand

Dec 2018 – Present · 7 yrs 3 mos · Mumbai Area, India

• Writing for technology and its applications/influence across industries

Jun 2018 – Jun 2019 · 1 yr

• Broad Responsibilities:
• Create and manage core branding strategy.
• Manage all brand communications through blogs, guest articles, media quotes, and award entries.
• Audit, validate, and streamline all internal content such as e-mail workflows, internal communication, product specifications, etc.
• Write White Papers and Case Studies.
• Generate inbound leads through content offers.
• Generate website (and blog) traffic through SEO/keyword driven content.
• Manage social media content and strategy.
• Write press releases.
• Manage all official communication channels for the company.
• Create newsletter content and strategy.
• Create website content and strategy.

Dec 2016 – May 2018 · 1 yr 5 mos

• Broad Responsibilities:
• Create and manage core branding strategy.
• Manage all brand communications through blogs, guest articles, media quotes, and award entries.
• Audit, validate, and streamline all internal content such as e-mail workflows, internal communication, product specifications, etc.
• Write White Papers and Case Studies.
• Generate inbound leads through content offers.
• Generate website (and blog) traffic through SEO/keyword driven content.
• Manage social media content and strategy.
• Write press releases.
• Manage all official communication channels for the company.
• Create newsletter content and strategy.
• Create website content and strategy.

Feb 2015 – Nov 2016 · 1 yr 9 mos · Mumbai Area, India

• It is my responsibility to create and manage academic content for U.S. Students (through our clients). I have to create compelling content in simple language, keeping in mind the Lexile score. I have handled multiple courses, including Marketing, Photography, Graphic Design, Audio-Video Production, Story boarding, Entrepreneurship, etc. In these course, I have to write lessons (single content module). I also have to create valid questions of varying difficulty to test the learning from the respective lesson. During this process, I have to adhere to different content and academic standards from the different states in the U.S.

Apr 2011 – Jan 2015 · 3 yrs 9 mos · Mumbai Area, India

• Client Servicing - Interacting with the client and maintaining relations. Acting as the bridge between client expectations and agency potential.
• Copy writing - Writing copies and snippets for the proper brand association. Writing interactive and inclusive social media copies. Creating content for online and offline campaigns.
• General responsibilities - Supervision of ATL and BTL marketing plans. Managing, training, and motivating a team of marketing executives.

Jun 2007 – Feb 2009 · 1 yr 8 mos · Mumbai Area, India

• Assisting with various marketing decisions.
• Managing events on behalf of the company.
• Building the brand value and awareness of the company.