Keshub Mathur — Product Manager

6 years of experience building and growing software products across large organisations and startup. Techie at heart. Started with a hunger for writing code, only to realise I was better at other things. Understood that technology was more about just programming, and moved to solving business problems through automation. Really liked my job, but felt comfortable. Moved on to do an MBA from IMT Ghaziabad, where the idea was to learn different aspects of business. Tried my hand at Sales & Marketing, learnt a lot, but something inside me was not at ease. Finally came back to my calling, technology. Got drawn into the product space due to my penchant for problem solving and big picture thinking. Joined the rocketship called Classplus, helping edupreneurs and creators grow their brands online. At Classplus, I lead the product adoption and growth charter for the creator product, which is responsible for generating an annual revenue of INR 2 crores an year, and growing! Responsible for Product Roadmap Planning and execution, New Product Launch, Business Growth. As a product person, I specialise in user research, driving product discovery and building products that solve customer problems. At Stryker, I built a test automation framework that solved the problem of testing enterprise-wide ERP implementation at scale. This effort led to cost savings in excess of $30,000 for every test run. Even better, I got to learn new tools, collaborated with people from different geographies and delivered results in a short span of time. Prior to Stryker, during my days at Analytics Quad4, I enabled remote teams to collaborate better, leading to improvement in ticket resolution times by 20%. In my free time, I enjoy reading about technology news and working out. I also enjoy public speaking and have been associated with the Toastmasters club in the past. Feel free to reach out to me to discuss any and everything about product!

Stackforce AI infers this person is a SaaS Product Manager with expertise in user experience and automation.

Location: Noida, Uttar Pradesh, India

Experience: 7 yrs 11 mos

Skills

Product Management
Saas
Sales Management
Test Automation

Career Highlights

Led product growth generating INR 2 crores annually.
Achieved 4x paid conversion growth for creators.
Saved $30,000 per test run through automation.

Work Experience

Classplus

Product Manager (3 yrs 7 mos)

Associate Product Manager (10 mos)

Bausch + Lomb

Management Trainee (1 yr 6 mos)

Wipro Limited

Account Management Intern (1 mo)

Stryker

Technical Analyst (8 mos)

Associate Technical Analyst (1 yr 4 mos)

Education

Master of Business Administration - MBA at Institute of Management Technology, Ghaziabad

Product Management at PM School

Bachelor of Technology (B.Tech.) at Jaypee Institute Of Information Technology

Product Management with Lean at Boston University

Keshub Mathur

Product Manager

Noida, Uttar Pradesh, India7 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led product growth generating INR 2 crores annually.
Achieved 4x paid conversion growth for creators.
Saved $30,000 per test run through automation.

Stackforce AI infers this person is a SaaS Product Manager with expertise in user experience and automation.

Contact

Skills

Core Skills

Product ManagementSaasSales ManagementTest Automation

Other Skills

Account ManagementBacklog ManagementBrand ManagementBusiness ManagementConsumer BehaviorData AnalysisDigital MarketingDistribution Channel ManagementFeature PrioritizationIT SalesLeadershipMarket AnalysisMicrosoft ExcelMicrosoft PowerPointMicrosoft Word

About

Experience

Classplus

2 roles

Product Manager

Promoted

Sep 2022 – Present · 3 yrs 7 mos · Noida, Uttar Pradesh, India

Growth Product Manager for Classplus Creator Product, focused on driving product adoption and paid courses conversion.
Led development of a new SaaS product featuring a Website Builder platform and multichannel campaign manager supporting Whatsapp, Push and Email channels for acquisition, nurturing and retargeting of users, growing SaaS revenue by 30%
Built a 0-1 business product for creators to monetize their audience by automating payment collection and subscription management on engagement channels like Telegram, resulting in paid conversion growth by 4x and and an additional GMV of Rs 1 Cr+
Optimized the payment checkout screen by analysing the behaviour of the users, the performance of the different payment methods, and the user’s journey on each payment method, which ultimately led to an increase in user conversion by 4%
Improved the customer experience while purchasing course by reducing the friction in user’s journey and improving the visibility of the coupons on the course overview screen, ultimately leading to an increase in "Buy now" clicks by 20%

Product DesignBacklog ManagementStakeholder ManagementTeam ManagementWireframingProduct Marketing+5

Associate Product Manager

Oct 2021 – Aug 2022 · 10 mos · Noida, Uttar Pradesh, India

Responsible for Product Planning, execution and instrumentation of new features under the Assessment and Whitelabel product
Managed the Assessment product roadmap, collaborated with Testbook team to build a new real exam test interface to improve UX, increasing monthly attempts by 5%
Built and validated hypothesis through customer connects for dropping engagement rates of the assessment product, identified and executed growth levers to re-engage users
Responsible for Product planning, defining product requirements, Low-fidelity designs, stakeholder management and execution of the mission critical Role based access feature in the whitelabel product, improving customer activity score by 30%

Product PlanningStakeholder ManagementUser Experience (UX)Product Management

Bausch + lomb

Management Trainee

Mar 2020 – Sep 2021 · 1 yr 6 mos · Delhi, India

Ideated a Direct to Consumer Contact Lens Service and proposed a business plan consisting of Market Analysis, Sales and Marketing Plan, Strategic Partnerships and Financial Projection
Recommended geographical areas for establishing new distributor to improve direct coverage based on demographic and economic development factors followed by one on one interviews with Area Sales Managers to understand Market dynamics and further drill down on potential areas identification
Identified Target dealers for one of the monthly schemes which led to monthly coverage increase in terms of new dealers billed by 19% MoM
Developed a Sales Data Analysis Model providing territory specific product insights for trade scheme development

Market AnalysisSales and MarketingStrategic PartnershipsSales Management

Wipro limited

Account Management Intern

May 2019 – Jun 2019 · 1 mo · Greater Hyderabad Area

As an intern in the Delivery organisation, my project entailed devising levers for improving the organic growth in one of the key client account through delivery.
Analysed 3-year Sales Data to quantify YoY growth in organic revenue, YoY growth in revenue from new opportunity and YoY revenue churn
Identified focus areas for delivery-led growth based on company SWOT and competitor analysis
Conducted one on one interviews with delivery managers based on the hypotheses developed to understand pain points leading to lack of growth in the account
Devised levers for delivery-led growth and proposed a roadmap to achieve 10% growth in the account

Sales Data AnalysisSWOT Analysis

Stryker

2 roles

Technical Analyst

Promoted

Sep 2017 – May 2018 · 8 mos · Gurugram, Haryana, India

Designed, developed and scaled a Test Automation Framework for interface testing of enterprise-wide SAP ERP implementation which led to cost-savings of approx $30K per test run
Supervised and trained a team of 5 members on the framework which enabled them to build automation scripts leading to improvement in test execution efficiency by 90%

Test AutomationSAP ERPTeam Training

Associate Technical Analyst

May 2016 – Sep 2017 · 1 yr 4 mos · Gurugram, Haryana, India

Developed Test plans to assess functionality, performance, reliability, stability and compatibility with other systems for Stryker's Internal Web & Mobile applications
Developed a framework leveraging pairwise testing leading to a 90% reduction in total test cases while maintaining complete coverage

Test PlanningPairwise TestingTest Automation