Sep 2023 – Apr 2024 · 7 mos · Bengaluru, Karnataka, India · Remote

• Set up and optimised app analytics for CityFurnish using AppsFlyer and Amplitude, establishing a robust data collection framework.
• Audited and improved existing ad tracking/attribution setups on platforms like Facebook and Google, enhancing data accuracy and efficiency.
• Developed and executed targeted advertising campaigns

Sep 2021 – Dec 2023 · 2 yrs 3 mos · India · On-site

• Joined as the 9th member of the company taking responsibility for Performance Marketing before Seed-Round.
• Led campaigns that helped in revenue growth by 600% in less than 2 years with a very low burn rate.
• Single-handedly managed some legacy workshops including Vaibhav's Linkedin 5-Day and others and helped the company save costs by moving in-house from an agency contract.
• Launched the first-ever Application-Based Intensive Program (D2C Mentorship) in Nov 2021. Intensive Programs currently account for more than 60% of total revenue.
• Established important internal processes with a bootstrapped mindset. Example- worked with the Data and Ops team to set up lead scoring on a simple Google Sheet, as an attempt to improve Revenue per man hour without any expensive tool.
• Worked closely with the Data Team, set premises, and helped build the first set of Performance Tracking Dashboards.
• Put dedicated Copywriting efforts along with the Creative team to come up with conversion-worthy ads that improved brand image.
• Helped in establishing "Script-Swapping", a content repurposing method that helps generate Ads at a faster rate. Ideated Viral campaigns during the same period.
• Expanded paid social channels - Linkedin Ads and Twitter Ads with a decent success rate and helped launch Influencer campaigns with YT channels like ThinkSchool.
• Wrote an evergreen email sequence that generated revenue without ads in subsequent cohorts of multiple programs.
• Hit the Highest ROAS recorded within the company for a product @ 16x and for a Single Campaign @ 22x (Excluding Remarketing!)
• Launched the fastest million-dollar category with the ChatGpt workshop and led the campaign launches of other programs in the AI category.
• Built better directional judgment and data-driven decision-making. Extensively used tools like Google Analytics, Mixpanel, MS Clarity, Optimize, and Madgicx apart from the usual Ad Management Tools.

Oct 2019 – Sep 2021 · 1 yr 11 mos · Pune Area, India

• I started Brandgrapher at college after noticing an ever-increasing population willing to take responsibility and Make Money Online.
• Since most of them viewed Social Media Marketing, Content Writing Internships, and becoming Influencers as the only ways, Brandgrapher wished to redefine their idea about all that and make them understand "Business Metrics > Vanity Metrics". The Brandgrapher Mastermind course with the aim to help Student Entrepreneurs initially failed to make its mark, but the systems and strategies covered inside that proved to be working after many entrepreneurs privately accessed help from the team for their growth as 1-on-1 training. The sessions included specific skills like Lead Generation and Facebook Ads but broader aspects like Self-Awareness, Competitive Analysis, and Developing Adaptable Strategies to grow a business.
• Over the next few years Brandgrapher aims to make entrepreneurship while being students seem simple and profitable. #IAmBrandgrapher

Aug 2019 – Oct 2019 · 2 mos · Pune Area, India

Apr 2018 – Present · 7 yrs 11 mos · Bengaluru, Karnataka, India

• Helped MS Dhoni backed Tagda Raho grow by 500% in 12 months using creative led Performance Marketing.
• Orchestrated the expansion of a Leadership Summit for RCB, developing a new B2B vertical in sports tech through strategic LinkedIn advertising, enhancing brand visibility and fostering industry relationships.
• Successfully marketed Hustle by RCB, a competitive home fitness app, achieving 12,000 paid users within 2.5 months via targeted Meta and Google Ads campaigns, significantly surpassing growth objectives in a crowded market space.
• I started Tralesa Social at a very young age and since it's inception it has been the name under which I close my client deals.
• Tralesa Social was born after the Marketing Department of a big 5-Star Hotel chain in India replied to its email of "willing to provide social media marketing services email". However, after the team of teenagers failed to close the Facebook Ads Consultancy deal they proceeded to learn more about the space and grow into a real service provider.
• Tralesa Social has now worked with 20+ Clients, providing services like Lead Generation, Facebook Ads, Social Media Optimisation, and Content Production. While most of these clients were from the restaurant space, after the first wave of COVID-19 the team started providing it's services to local businesses like Insurance Advisors and Schools at affordable service fees!
• Tralesa Currently helps Early Start-ups and E-commerce stores create their Brand, Grow their Business and avoid the 14% (the percentage of businesses that fail due to lack of marketing knowledge)