Apr 2025 – Present · 1 yr 2 mos

Aug 2024 – Apr 2025 · 8 mos · Bengaluru, Karnataka, India

• Lead end-to-end digital marketing – education & awareness campaigns, demand generation campaigns, budgeting, SEO, social media management, and social listening.
• Strategized and executed demand generation campaigns across paid social (LinkedIn, Meta, X), search and display (GDN and programmatic).
• Data-driven marketing – setup measurements across platforms (websites, web-app, & apps) with Google Tag Manager, Meta Pixel, MMP tools that provide access to everything-data on Google Analytics and HubSpot CRM platforms to help with data-driven decisions.
• Created foundation for the website SEO – leading both the technical and content audit and actions to achieve better indexability, crawlability, discoverability, and renderability of the site to increase organic traffic share.
• Tailor-made social listening activities to track mentions, reach, and sentiments for the brand; and, for the competitor and industry to gauge the direction they are moving in.

Sep 2022 – Aug 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

Dec 2022 – Present · 3 yrs 6 mos · Bengaluru, Karnataka, India · Remote

Jan 2022 – Sep 2022 · 8 mos · Bengaluru, Karnataka, India

• Oops!

May 2021 – Dec 2021 · 7 mos

• Managing end-to-end e-Commerce for Mia by Tanishq for the omnichannel platforms
• Heading performance marketing for the business across all e-commerce and digital media channels
• Setting-up a robust framework and practices for Mia by Tanishq's CRM program

May 2021 – May 2021 · 0 mo

• Heading performance-led digital campaigns for Mia by Tanishq e-commerce that included planning and managing of omnichannel and digital media
• Devising marketing strategies and communication plans for all digital media channels

Apr 2018 – May 2021 · 3 yrs 1 mo

• Managing a ₹30Cr. annual turnover business for Titan Eyeplus. Responsible for the fastest recovery among metro cities for the post-lockdown period
• Redesigned the communication methods resulting in value-add for the division through accelerated adaptation to the demand cycles
• Recorded highest F-SAT score (85%) & GPTW score (87%) through an exemplary relationship management

Jun 2017 – Apr 2018 · 10 mos

• Retail operations process set up for the youngest brand of the company - Taneira
• Competition study to analyze network expansion opportunities
• Analyzing patterns in customer purchase behavior & stickiness.

Apr 2016 – May 2016 · 1 mo · Kolkata, West Bengal, India

• GHS Delinquency & Control
• Data analysis techniques to find out the root cause behind the delinquency in the GHS account holders and thereby suggest ways to control the same. Worked on competency mapping for the jewelry investment schemes across the competing brands in the Eastern India.

Aug 2015 – Mar 2017 · 1 yr 7 mos

• Responsible for managing corporate relations with the investors for the group. Actively involved in the planning, and execution of the management event of the institute.

Sep 2014 – Apr 2015 · 7 mos · Nasik, Maharashtra

• Actively involved member of the projects team that dealt with building, testing, and launch of new vehicles at Mahindra. Project involved analysis and testing of sample builds, DFMEA and improvisations in the build, and feasibility & inclusion of the new vehicles on the assembly line.

Mar 2013 – Feb 2014 · 11 mos

• Chief Design Engineer and Team Manager in the institute's first BAJA SAE Race team.

Mar 2013 – Feb 2014 · 11 mos

• Design, CAE, Fabrication, Analysis of vehicle systems