Vijay Kumar

VP of Engineering

Gurgaon, Haryana, India20 yrs 5 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Nearly 20 years of diverse marketing experience.
Led award-winning digital campaigns for Kia India.
Expert in driving brand growth through innovative strategies.

Stackforce AI infers this person is a seasoned marketing professional specializing in automotive and digital marketing strategies.

Contact

Skills

Core Skills

Brand StrategyMarketing LeadershipDigital MarketingBusiness PlanningPerformance MarketingMedia PlanningIntegrated MarketingMedia Buying

Other Skills

Ad ServingAdvertisingBenchmarkingBrand ManagementBrand StorytellingBudget ManagementBusiness DevelopmentCRMConsumer Insights & ResearchContent StrategyCustomer Experience DesignCustomer Relationship Management (CRM)Data AnalyticsData-driven MarketingDigital Media

About

I'm a marketing professional with nearly 20 years of experience across brand marketing, GTM strategies and digital marketing, media planning and brand communication—spanning both agency and brand roles. My strength lies in solving complex marketing challenges with simple, effective solutions, building strong teams, and driving cross-functional collaboration. I've led initiatives across automotive, electronics, FMCG, and BFSI sectors, with a focus on digital growth and performance. Passionate about emerging marketing tech, I stay hands-on and enjoy mentoring through team training and workshops. Business Category Exposure: ※Automotive ※Electronics & Electrical Appliances ※BFSI ※CPG/ FMCG ※Lifestyle ※Education ※Travel & Hospitality

Experience

Kia india

4 roles

GM & Head of Marketing & PR

Promoted

Sep 2025 – Present · 6 mos

As Head of Marketing & PR at Kia India, I lead the brand’s overall marketing, communication, and media strategy — driving growth, reputation, and consumer relevance in one of the world’s most competitive automotive markets.
Building on my experience leading Kia’s digital transformation, I now oversee the full marketing spectrum, including Brand Strategy, ATL, BTL, Digital, PR, Media Planning & Buying, and Consumer Insights. My focus is on creating unified, insight-driven brand experiences, shaping powerful narratives, and ensuring every campaign strengthens Kia’s leadership in innovation, design, and technology.
With a forward-looking vision, my goal is to establish Kia as a thought leader and the most loved automotive brand in India, built on creativity, authenticity, and emotional connection with consumers.
Key responsibilities include:
Defining and executing the annual Marketing & PR strategy aligned with Kia India’s business goals
Leading integrated brand campaigns and new product launches across ICE and EV portfolios
Driving media strategy, planning, and buying to optimize reach, efficiency, and ROI
Strengthening Kia’s corporate reputation and media relationships through strategic PR and storytelling
Embedding data, insights, and digital innovation into marketing planning and execution
Fostering collaboration across product, sales, and regional marketing teams to deliver unified brand growth

Brand StrategyMarketing LeadershipIntegrated Brand MarketingMarketing Communications PlanningMultimedia Marketing CommunicationsMedia Planning & Buying+4

General Manager

Promoted

Apr 2024 – Present · 1 yr 11 mos

※ Role– Head of Digital Marketing
※ Core Responsibility:
‐ Drive digital strategy to support brand and business growth across product categories
‐ Plan and execute digital communication and integrated media campaigns with ATL, BTL & PR
‐ Manage media agencies and partners, with a strong focus on KPIs and performance outcomes
‐ Enable collaboration across marketing, sales, product, & other media functions (ATL, BTL & PR)
‐ Oversee performance marketing operations across 450+ Kia India dealer outlets
‐ Marketing tech upgrades and automation push
‐ Lead the ORM operations and create strategies and action plans for crisis management
‐ Create customer experience (CX) strategies to enhancing Kia’s digital presence (Web/Apps/SNS)
‐ Ensure brand guideline compliances and conduct regular agency and campaign reviews
● Key achievements –
‐ Awarded “Best Digital Marketing Campaign – Performance” by Kia Global HQ for Seltos launch (2019), among 70 global subsidiaries
‐ Won 22+ marketing awards (2019–2025) recognizing excellence in digital marketing for Kia India
‐ Instrumental in Kia’s rise to a top 3 digital automotive brand in India—by online views, engagement, and conversations

Digital MarketingBusiness PlanningBrand ManagementContent StrategyOnline Reputation ManagementCustomer Experience Design+1

Assistant General Manager

Apr 2022 – Mar 2024 · 1 yr 11 mos

Senior Manager

Jun 2018 – Mar 2022 · 3 yrs 9 mos

Cheil worldwide

DGM Digital Media

Mar 2016 – May 2018 · 2 yrs 2 mos · Gurgaon, India · On-site

※ Role– Lead Digital Media: Flagship & e-Commerce
※ Key Brands– Samsung Mobile Flagship (S & Note Series) | Samsung Flagship TV (QLED) | Samsung Pay | e-Commerce Exclusives (Amazon & Flipkart)
※ Core Responsibility –
‐ Lead digital marketing & Buying Strategies for Samsung Mobile & TV (Flagship) and S-Pay
‐ Create integrated media strategies with ATL
‐ Influencer & Content marketing planning & buying
‐ Maintain media buying benchmarks as per Samsung PMG guidelines and drive digital media innovations
‐ Lead e-Com exclusive launch strategies & media planning & buying with Amazon & Flipkart
‐ Strategies and implement latest Mar-tech tools for media planning and buying optimization
●Key achievements:
‐ Implemented Programmatic Buying in Samsung and lead the automation process
‐ Built a new process for rate benchmarking which lead to avg. 6% YoY cost efficiencies
‐ Drove incremental value to ATL media plans by creating strategic synergies with TV+ planning

Media PlanningIntegrated MarketingProgrammatic Media BuyingBudget ManagementPerformance Marketing

Interactive avenues

Group Head - Media Buying & Planning

Aug 2013 – Feb 2016 · 2 yrs 6 mos · Gurgaon, India · On-site

※ Role– Lead digital Media Buying & Planning
※ Key Brands– Rekitt | ITC PC | NIIT | Amex | Micromax | USHA | British Council | BJP | Canon | Snapdeal B2B
※ Core Responsibility:
‐ Lead Media Strategies, planning & buying
‐ Drive innovations & integrated planning (with ATL agencies) for key accounts
‐ New Business Development
● Key achievements:
‐ Implemented TV+ planning for Reckitt
‐ Created India's first Agency Ad Attribution Model for Snapdeal B2B
‐ IAMAI Gold for Viral Marketing – Itchguard
‐ IAMAI Silver for Integrated Marketing Campaign- Dettol Banega Swachh India

Media PlanningIntegrated MarketingProgrammatic Media BuyingPerformance MarketingMedia BuyingBenchmarking

Mindshare

Manager - The Exchange

Jun 2005 – Jul 2013 · 8 yrs 1 mo · Gurgaon, India · On-site

※ Role– Grew from an Executive to a Manager in a course of 7 years
※ Key Brands – Ford | Motorola | NIIT | Cisco | NGC | Fox Travelers | Timex Watches | Woodland
※ Core Responsibility –
‐ Core responsibilities from 2011~2013 involved client servicing, media strategy, media planning & buying, execution, monitoring, reporting and award thrust
※ Previous Role– Media Buying & Planning (Print & Radio) | From Apr’07 ~ Jun’11
※ Key Brands: Key Brands Handled during this phase were PepsiCo India | gsk | Lufthansa Airlines | Motorola India | Virgin Mobile | Timex Watches | Swatch Group | Volvo Cars India| Apollo Tyres | NGC Network | ESPN Star Sports | American Express | Yahoo | Cisco | CWG 2010
※ Core Responsibility: Client servicing | Media buying (Print & Radio) | Execution | Monitoring & Reporting | Award thrust
※ Previous Role– Media Operations | Jun’05~Mar’07
※ Designation– Operation Executive
※ Key Brands– gsk | Motorola India | Timex Watches
※ Core Responsibility:
‐ Implementation of Media plans | Monitoring & Reporting | Record maintenance | Billing
Compliance and Audit facilitation