Gopa Menon

Co-Founder

Gurugram, Haryana, India21 yrs 10 mos experience
AI Enabled

Key Highlights

  • Proven track record in digital transformation leadership.
  • Expert in driving growth strategies across APAC.
  • Skilled in building high-performing teams and partnerships.
Stackforce AI infers this person is a MarTech leader with extensive experience in digital transformation and growth strategies.

Contact

LinkedIn

Skills

Core Skills

Digital TransformationGrowth StrategiesE-commerce Strategy

Other Skills

AIAd TechArtificial Intelligence (AI)Business DevelopmentCDPClient AcquisitionCommerceContent StrategyCustomer ExperienceCustomer JourneysData ManagementDigital & Marketing TransformationDigital MarketingDigital Media Planning & BuyingE-commerce

About

A digital transformation leader with a proven track record of driving growth and innovation across the APAC region, I thrive on building high-performing teams and delivering exceptional client experiences. With over 2 decades of experience in the digital space, I'm passionate about leveraging technology to solve complex business challenges and create impactful solutions. My career has been defined by: Spearheading Growth: From leading regional expansion efforts to developing and executing data-driven growth strategies, I consistently deliver results that exceed expectations. Experience in Building, Scaling & Managing Business from 0 to 1 and 1 -10 and 10 -100 Championing Digital Transformation: I've guided both agencies and clients through successful digital transformations, optimising operations, enhancing customer experiences, and driving business growth. Building High-Performing Teams: I foster a culture of collaboration, mentorship, and continuous learning, empowering individuals to reach their full potential and contribute to collective success. Forging Strategic Partnerships: I identify and cultivate valuable partnerships that expand capabilities, increase market reach, and drive innovation. Currently, as Chief Operating Officer & Co-founder at TheBlurr, I'm focused on leading on scaling our business. Ensuring our delivery model scales efficiently and teams stay aligned across brand strategy, creative, media, and tech. My effort is making sure that our ambitious vision translates into flawless execution. Key Skills: Digital & MarketingTransformation, AI, Growth Strategies, Business Development, Client Acquisition, Team Leadership, Strategic Partnerships, Commerce, Martech, Customer Experience (CX), Data & Analytics, AI, Digital Media Planning & Buying, Integrated Planning, Digital Strategy, Content Strategy

Experience

Theblurr

Co-Founder & Chief Operating Officer

Jul 2025 – Present · 8 mos · Gurugram, Haryana, India · On-site

Successive digital

Chief Growth Officer - APAC

Aug 2024 – Jul 2025 · 11 mos

  • Spearheading our Growth,Expansion and success across the Asia-Pacific.
  • Consulting Clients across APAC for Digital Transformation Business Transformation
  • Developing and executing growth strategies to increase market share and revenue.
  • Identifying and forging strategic partnerships to expand our reach and capabilities.
  • Leading sales and marketing efforts to drive client acquisition and engagement.
  • Overseeing the delivery of innovative digital solutions in AI, Commerce, CX, Cloud, Data & Analytics ,
  • Fostering a culture of innovation and client-centricity
  • Marketing initiatives for Successive Digital across APAC
  • Cultivating a high-performing growth team
Customer JourneysStart-up ConsultingCustomer ExperienceArtificial Intelligence (AI)CommerceData Management+5

Mindshare

Head of Digital, South Asia, WPP Media

Sep 2021 – Aug 2024 · 2 yrs 11 mos · India

  • Driving Digital Transformation for Mindshare Network
  • Strategizing and implementing business strategies, digital strategies & roadmaps for Mindshare South Asia and its clients.
  • Growing Mindshare's Performance, e-commerce, and Martech capabilities.
  • Formulating and implementing organization-wide policies to promote company culture & vision and ensure alignment with the core values & goals.
  • Facilitating collaboration between Mindshare & Group M agencies to drive business and leverage opportunities.
  • Developing and establishing comprehensive goals to drive MindShare’s growth across the market. Spearheading the digital transformation process for clients and helping clients bridge any gaps.
  • Headhunting, hiring, and mentoring a team of digital marketing experts across the company.
E-commerceManagementDigital MarketingLeadershipStart-up ConsultingDigital Transformation+1

Isobar

6 roles

Chief Operating Officer

Apr 2019 – Sep 2021 · 2 yrs 5 mos

  • Design and implement business strategies, plans, and procedures for isobar India and Its Clients
  • Set comprehensive goals for performance and growth for isobar India
  • Establish policies that promote company culture and vision & Ensuring alignment
  • Oversee daily operations of the company and the work of all departments within isobar India
  • Leading & Ensuring Integration between other DAN Agencies.
  • Helping Clients Bridge and Navigate the Digital Transformation Process.
  • Lead & Motivate employees to encourage maximum performance
  • Leading and Exploring expansion activities for isobar India
  • Hiring, Managing & Training the team of digital marketing experts across Isobar
  • Managing & Consulting clients and the network locally & regionally on their digital marketing strategies, brand building & ROI driven marketing outcomes
Customer ExperienceDigital Transformation

Executive Vice President

Apr 2017 – Mar 2019 · 1 yr 11 mos

Customer JourneysCustomer Experience

Vice President

Apr 2015 – Mar 2017 · 1 yr 11 mos

  • Heading Strategic & Comms Planning, Media Buying across Digital & Emerging New Media for Isobar India,Aegis Media. Responsible for Insights and Comms Planning. New Business, Strategic Partnership, Business acquisition, Expansion.
  • Part of Isobar India Executive Council, Leadership team. In charge of focussing on Isobar India Future Growth Plans
  • Working with digital teams of Isobar across the country across display, search, mobile, web analytics & social media
  • Hiring,Managing & Training the team of digital marketing experts across Isobar
  • Managing & consulting clients and the network locally & regionally on their digital marketing strategies,brand building & ROI driven marketing outcomes.
Customer JourneysCustomer Experience

Associate Vice President

Apr 2013 – Mar 2015 · 1 yr 11 mos

  • Heading Strategic Planning, Media Buying across Digital & Emerging New Media for Isobar India,Aegis Media. Responsible for Insights and Comms Planning. New Business, Strategic Partnership, Business acquisition, Expansion.
  • Part of Isobar India Executive Council, Leadership team. In charge of focussing on Isobar India Future Growth Plans
  • Working with digital teams of Isobar across the country across display, search, mobile, web analytics & social media
  • Hiring,Managing & Training the team of digital marketing experts across Isobar
  • Managing & consulting clients and the network locally & regionally on their digital marketing strategies,brand building & ROI driven marketing outcomes

Business Head - India

Jul 2012 – Mar 2013 · 8 mos

  • Heading Strategic Planning, Media Buying across Digital & Emerging New Media for Isobar India,Aegis Media. Also responsible for Insights and Comms Planning. New Business, Strategic Partnership, Business acquisition, Expansion.
  • Working with digital teams of Isobar across the country across display, search, mobile, web analytics & social media
  • Hiring,Managing & Training the team of digital marketing experts across Isobar
  • Managing & consulting clients and the network locally & regionally on their digital marketing strategies,brand building & ROI driven marketing outcomes

Director

Aug 2009 – Jul 2012 · 2 yrs 11 mos

  • Responsible for Digital Media (Strategy, Planning and Buying) across Isobar India. additionally heading Isobar Delhi & Responsible for P&L of the Unit.

Groupm media india pvt ltd

Business Group Head

Aug 2006 – Aug 2009 · 3 yrs

  • Was heading MEC Interaction, (Group M) Delhi and was responsible for maintaining P&L of the Unit, Leading the Delhi Team and was responsible for Strategic planning,Media Planning and Buying across new media .

Rmg connect,jwt

Senior Project Executive

Jan 2005 – Aug 2006 · 1 yr 7 mos · New Delhi, Delhi

  • Client Servicing and Account Strategy for clients like ITC Wills Lifestyle, Avaya Global Connect, Xerox, on CRM , Direct marketing and Digital,

Inc communication

Account Executive

Jan 2004 – Jan 2005 · 1 yr

  • Client Servicing

Education

Indian School of Business

Executive Education

Nov 2024 – Apr 2025

MIT Sloan School of Management

MIT Management Executive Education

Jan 2018 – Jan 2018

Wigan & Leigh UK

PGDBM — Advertising and Marketing Communication

Jan 2001 – Jan 2003

Delhi University

BCOM

Jan 1998 – Jan 2001

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