Anupam Tripathi — Co-Founder

A strategic Change Agent, Brand Futurist and Media Marketing Specialist with a decade of Marketing, Media and Branding experience. Passionate about managing ATL, BTL and Digital Media for brands across categories. Recognized for empowering brands to engage, delight and impact audiences and enabling brand value, market share and revenue enhancement. Leveraging creativity and tech-savviness to deliver effective and innovative 360 degree campaigns that are data driven with performance tracking and insightful analysis as well as better understand consumers and improve conversions. Experienced in managing traditional, unconventional and digital businesses in terms of media planning and buying as well as developing and driving strategy for various brands. Effective in managing media channels and communications activities, developing, integrating & implementing media marketing and PR activities and ensuring optimum positioning of brands and organizations. Media and Communication Campaigns executed ✔ATL: Television, Radio, Print Media ✔BTL: Outdoor Advertising, Direct Mail, In-Store, Brand Activation, Sponsorships ✔Digital Marketing: Display, Social Media, Content & Branded Content, Analytics ✔OOH: Billboards, Advertising Posters | Walls | Bus & Rail Media | Specialty Signage, Digital, Mobile Billboards ✔Movie Marketing: In Movie & Co Branding Specialties: Marketing, Media & Branding, Campaign Management, Brand & Media Strategy, New Product & Brand Development, Media Planning, Media Buying, ATL, BTL, Digital Marketing, Social Media Marketing, Consumer Communication, Business Development, Display Advertising, Promotions, Content Management, Distribution Channel Management, Search Engine Optimization & Marketing, Budgeting, Forecasting, Public Relations, Client Relationship Management, Team Management

Stackforce AI infers this person is a MarTech expert with a focus on media strategy and brand development.

Location: Gurugram, Haryana, India

Experience: 12 yrs 6 mos

Skills

Media Strategy
Campaign Management
Digital Marketing
Event Management
Business Development
Customer Relationship Management

Career Highlights

Expert in managing 360-degree media campaigns.
Proven track record in brand empowerment and audience engagement.
Strong leadership in influencer marketing standards.

Work Experience

India Influencer Governing Council

Board Advisor (1 yr 1 mo)

Lenskart.com

GM Marketing & Media Head (5 yrs)

dentsu X

Sr. Business Director (5 yrs 1 mo)

VSell Solutions Pvt Ltd

Sr. Manager Marketing (1 yr 9 mos)

Kotak Mahindra Bank

Manager (2 yrs 10 mos)

Education

MBA at International School of Business & Media

B. Com at University of Lucknow

Anupam Tripathi

Co-Founder

Gurugram, Haryana, India12 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in managing 360-degree media campaigns.
Proven track record in brand empowerment and audience engagement.
Strong leadership in influencer marketing standards.

Stackforce AI infers this person is a MarTech expert with a focus on media strategy and brand development.

Contact

Skills

Core Skills

Media StrategyCampaign ManagementDigital MarketingEvent ManagementBusiness DevelopmentCustomer Relationship Management

Other Skills

Ad TechAdvertisingAnalytical CapabilityBrand AwarenessBrand DevelopmentBrand ManagementBrand MarketingBrand StrategyBusiness Relationship ManagementBusiness StrategyCelebrity ManagementCelebrity SeedingCommunicationCompetitive AnalysisConsumer Commnunication

About

Experience

India influencer governing council

Board Advisor

Feb 2025 – Present · 1 yr 1 mo · India

The India Influencer Governing Council is the exclusive governing authority on influencer marketing in India. We foster a transparent, accountable, and thriving ecosystem that benefits all stakeholders, including creators, brands, platforms, and consumers.
Our Mission
We are committed to:
1. Establishing Industry Standards: Developing and promoting best practices, guidelines, and regulations for influencer marketing in India.
2. Promoting Ethical Influencer Marketing: Combating misleading content, ensuring transparency, and enforcing accountability in influencer marketing practices.
3. Empowering Creators: Providing resources, support, and education to help creators develop their skills, grow their audience, and succeed in the industry.
4. Driving Innovation and Growth: Conducting research, hosting events, and facilitating collaboration to drive innovation, growth, and excellence in influencer marketing.
5. Championing Diversity, Equity, and Inclusion: Promoting diversity, equity, and inclusion in influencer marketing, ensuring that all voices are represented and valued.
Our Objectives
Foster a transparent and accountable influencer marketing ecosystem
Establish India as a hub for influencer marketing excellence
Promote ethical and responsible influencer marketing practices
Empower creators and brands to succeed in the industry
Drive innovation and growth in influencer marketing

Lenskart.com

GM Marketing & Media Head

Jul 2020 – Jul 2025 · 5 yrs · Gurgaon, Haryana, India · On-site

Dentsu x

Sr. Business Director

May 2015 – Jun 2020 · 5 yrs 1 mo · Mumbai Area, India

Career Growth
Apr 2017 - Jun 2020 : Senior Business Director
Apr 2016 - Mar 2017 : Business Director
May 2015 - Mar 2016 : Business Group Head
Worked for over 5 years with a media agency network offering fully integrated solutions globally through media agency brands and digital agencies.
Joined with responsibility of steering businesses across multiple categories, I am engaged in developing and driving media strategies, leading the media planning and media buying team for brands across categories with focus on ATL (TV, Print, Radio, Cinema, OOH), BTL and Digital medias.
Client portfolio handled: Mutual Funds Sahi Hai (AMFI), RBI, RuPay, Bridgestone Tyres, SEBI, Parivar Tea, Swiss Tourism, Sapat Group of brands (FMCG), NPCI to name a few
Brand & Media Strategy / Campaign Management: Executing innovative campaigns, designing and implementing 360-degree media campaigns, tracking deliverables to maximize ROI. Conducting consumer profiling, identifying target audience, enabling competitor tracking, analysis & market prioritization using IRS, TGI, CCS, ComScore, Facebook, Google Insights, BARC, ADEX and Google Analytics
Digital Branding & Marketing Strategy: Maintaining customer relationship, handling online lead generation, social media strategy, search engine optimization & marketing (SEO/SEM), marketing channel management
Brand Management / New Product & Brand Development: Managing clients’ brand, developing support lines of service, devising campaigns to increase company awareness
Strategic Leadership / Media Relations / Team Management: Directing media distribution and monitoring platforms. Developing sales & business strategy. Driving teams in consensus building, revenue growth and ensuring satisfied customers

Media StrategyCampaign ManagementDigital MarketingMedia PlanningMedia Buying

Vsell solutions pvt ltd

Sr. Manager Marketing

Aug 2013 – May 2015 · 1 yr 9 mos · Mumbai Area, India

I joined a start-up organization and handled marketing and branding management with focus in event management, content marketing, Digital Media and PR activities PAN India.
I played a vital role in designing and managing innovative digital marketing campaigns, maintaining the right content for the organization, enabling engagement of people through social media and sustaining effective market share.
Built and maintained relationship with advertising, media planning, buying & market research and public relations agencies. Developed media partnership with vendors.

Digital MarketingContent MarketingEvent ManagementPublic Relations

Kotak mahindra bank

Manager

May 2010 – Mar 2013 · 2 yrs 10 mos · Mumbai Area, India

Apr 2012 - Jul 2013 Manager - Client Relations
Apr 2011- Mar 2012 Deputy Manager
May 2010 - Mar 2011 Management Trainee
Associated for over 3 years with a leading an Indian private sector bank, offering a wide range of banking products and financial services for corporate and retail customers in the areas of personal finance, investment banking, general insurance, life insurance, and wealth management.
Elevated with promotions consecutively for three years. I handled the responsibility of business development, sales growth, revenue generation, customer relationship management, customer acquisition, service and solution delivery.
Successfully conducted BTL activities, built brand focus and enabled maximum brand visibility.

Business DevelopmentCustomer Relationship ManagementSales Growth