Aug 2022 – Present · 3 yrs 7 mos

• I help resilient founders build profitable bootstrapped companies. Small in scale, but big on profits and built fundamentally. Current Portfolio:
• Frequip (Circular Economy) - Bootstrapped to 2Mn$ Revenue + Assets
• Personate.ai (AI Mass Media) - Bootstrapped to $200k Revenue - Makers of World's first AI Anchor Sana on Aaj Tak
• Wizeup (Wealth Tech) - Bootstrapped & Stealth
• Unnamed (Senior Citizen Living & Care) - Bootstrapped & Stealth
• Mitron (India's TikTok - Acquired by Koo)
• Fabrento (Exited)

Nov 2017 – Jan 2024 · 6 yrs 2 mos · Gurugram, Haryana, India · On-site

• Was the Go to Guy at WheelsEye. Joined very early as the first EIR. Operated with a founder mindset and built the company ground up, overlooking multi functional responsibilities and establishing various processes that were necessary to grow fast.
• Served as:
• Dec'17- Apr'19 - Head of Enterprise SaaS Business : Responsible for bringing the first Mn$ revenue and first 10k customers.
• Apr'19-Dec'19 - Head of Marketplace (SME) : Owned building the Uber for Trucks vertical from scratch
• Dec'17-Jan'24 - Head of Marketing & Design
• Transformed WheelsEye from a modest little startup into India's most recognised trucking brand by creating a new marketing channnel after branding our logo on the back of 1Mn+ trucks
• May'23-Jan'24 - Head of Insurance & Partnerships Business
• Responsible for turning around a loss making unit into profitable and scalable economics. Sourcing and closing partnership deals with Banks, OEMs and Insurance companies.
• Seen the launch to $XXMn scale journey multiple times.
• Passion Projects:
• 1. Designed the logo and brand identity
• 2. Designed and executed 1.5L sqft office interiors
• 3. Co-founded internal cricket league, every year 100+ people and 5 teams compete for winning trophy
• 4. Only male member of the POSH committee
• 5. Organized all official parties, get togethers, festive events
• 6. Transformed the career of two handpicked tele callers by teaching them UI UX design
• 7. Launched many successful fundraisers for social causes

Jan 2017 – Sep 2017 · 8 mos

• Sonesh headed the complete marketing and brand communications of India's third largest solar power company. His responsibilities included market research, making effective marketing strategies, engaging with cross-functional teams and external agencies to implement sales driven marketing campaigns. During the tenure he worked with leading publishing houses of India like Economic Times, Forbes, Rajasthan Patrika, Mint etc. He also organized events for increasing outreach of the company across India. Former President of India Mr. Pranab Mukherjee was the chief guest of one such event held at Kolkata.

Jan 2016 – Jan 2017 · 1 yr · Greater Delhi Area

• My job was to take the company from a concept to first 100 paying customers. This included everything from the name of the venture to legal & enterprise formalities, product development, team building, inventory development, product photography, sales & logistics. I successfully exited from Fabrento after handing over a 'growth framework' for it to grow without me.

Jul 2015 – Dec 2016 · 1 yr 5 mos · Gurugram, Haryana, India

• www.transporter.city
• I lead the product and research at Transporter. We are building the basic building blocks to make transportation technology faster, punctual and disciplined.

Apr 2014 – May 2015 · 1 yr 1 mo

• Started out with finding out the factors that trigger branding and the aspects affecting the brand. After months of strategic planning and preparation, we have been able to elevate the brand standards. Keeping the marketing collateral in order, preparing written communication elements, brands social media, online media and print media presence, running marketing campaigns and everything else that you can probably see and feel from its logo the the voice tone of its employees are my responsibilities with RaysExperts.

Apr 2013 – Apr 2014 · 1 yr

Jan 2012 – Mar 2013 · 1 yr 2 mos

Jul 2013 – Apr 2014 · 9 mos

Jul 2012 – Jun 2013 · 11 mos

Jul 2010 – Jun 2012 · 1 yr 11 mos

Jan 2010 – Jun 2010 · 5 mos

Oct 2011 – Apr 2012 · 6 mos · Roorkee

• Spearheaded the Annual Technical Fest of IIT Roorkee at a very young age. Was responsible for leading and managing everything related to design, branding & design driven operations, leading a tea of students, volunteers, core committee members.

Mar 2010 – Sep 2017 · 7 yrs 6 mos · Gurugram, Haryana, India

• Now defunct, Audegn was a boutique consultancy based out of Gurgaon. We worked with over 1000 startups in the 7 years of our existence, primarily helping them in three core focus areas:
• Strategic Consulting: Design, Brand & Content
• Tactical Consulting: Growth, Sales and Team Building
• Technology Expertise: End-to-end product delivery and servicing
• I am working on a good bye website. The link should be up soon!