Sep 2017 – Sep 2020 · 3 yrs · Mumbai Area, India

Jan 2012 – Sep 2020 · 8 yrs 8 mos · Mumbai Area, India

• Co-founded Diabeto Inc, a health-tech/med-tech start-up. Manages operations, marketing, certifications, manufacturing, India sales, and agile product development.

Oct 2010 – Mar 2014 · 3 yrs 5 mos · Mumbai Area, India

• Co-founded Farasbee an IT services company which offered services like Web development, Mobile application development and Digital Marketing. Managed various functions like sales, strategy, marketing, client servicing and operations.

Oct 2010 – Jul 2011 · 9 mos · Mumbai Area, India

• Headed the all new media Initiatives at OneUp Arts. Also, managed movie marketing and tie-ups for all in-house Bollywood films produced during my tenure.
• Headed Digital Marketing for www.ticketplease.com which is a online ticketing portal which raised about $1M in seed funding and was later acquired for an undisclosed amount.
• I also helped celebrities create and manage their Social Media profiles for their promoting their latest Movie releases. Other parts of my KRAs involved creating overall strategy for the entertainment business, identifying new areas of sponsorships for the films, and collaborating with other team at OneUp Arts.

Oct 2009 – Sep 2010 · 11 mos

• I was solely responsible for Digital Marketing. Being a part of marcommm team, the other parts of my KRAs involved Marketing communications, Media planning and execution, Online reputation management (ORM), social media marketing, mobile marketing, website management and enhancement etc.
• Through my digital marketing efforts I was able to grow the digital revenues to about $195 million with a phenomenal growth of 500% YOY from the digital channels.

Jul 2008 – Oct 2009 · 1 yr 3 mos · Mumbai Area, India

• Was a part of this cool start-up digital advertising agency and joined as one of the very early employees in the company.
• My KRAs included Internet Marketing, Media buying and planning, Managing Digital Media ad campaigns (Internet and mobile), Analysis of the deliveries and optimisation of the ad campaigns, social media strategies for brands and Business Development for pitching and getting new clients on-board.

Feb 2008 – Jul 2008 · 5 mos

• Media planning and campaign management, client servicing, implementation and execution of online ad campaigns which involved Analysis and optimisation.

Sep 2006 – Feb 2008 · 1 yr 5 mos

• Web Analytics, SEO, content management, catalog management, category tree management for e-commerce websites, online rebate promo campaigns, client servicing and online marketing.