Pooja Brahmankar

Business Development Executive

Gurugram, Haryana, India10 yrs 7 mos experience

Most Likely To Switch

Key Highlights

Expert in digital marketing and e-commerce growth strategies.
Proven track record in managing large marketing budgets.
Strong analytical skills combined with creative problem-solving.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and e-commerce strategies.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategyMedia Planning

Other Skills

ANSYSAccount ManagementAutoCADCCATIAConsumer Journey TrackingCreative AdvertisingDigital StrategyEngineeringHydraulicsManagementMarket ResearchMarketing PlansMatlabMechanical Engineering

About

I'm a marketing fanatic, an e-commerce nerd, and an all-time people person. I am most passionate about combining my creative and analytical skills to solve problems in marketing. During my professional journey, I have worked with a diverse set of brands, first from the agency side and then from the brand side. This has helped me gather a great deal of learnings in paid marketing, content for commerce and conversion rate optimization. I’m currently working at Upscalio, a rollup e-commerce start-up, and heading marketing for a Rs.300 Crore portfolio of brands.

Experience

Makemytrip

Senior Revenue Manager

May 2023 – Present · 2 yrs 10 mos · Gurugram, Haryana, India · On-site

Upscalio

2 roles

Director - D2C & Digital Marketing

Promoted

Jun 2022 – May 2023 · 11 mos · Gurugram, Haryana, India

Senior Manager - Digital Marketing

Aug 2021 – Jul 2022 · 11 mos · Gurugram, Haryana, India

At Upscalio, we acquire and grow e-commerce businesses. Our goal is to understand the key challenges that entrepreneurs are facing and then use our expertise to help them grow 5-10X. In my role, I track consumer journeys and craft marketing plans to help brands reach their target consumers while having a sharp focus on the return from marketing expenditure.

Digital MarketingMarketing StrategyConsumer Journey TrackingMarketing Plans

Mason

Growth Lead

Jul 2020 – Aug 2021 · 1 yr 1 mo · Bangalore Urban, Karnataka, India

Ekanek

Entrepreneur In Residence

May 2020 – Jul 2020 · 2 mos · Delhi, India

Amura marketing technologies

2 roles

Marketing Manager

Apr 2018 – Feb 2019 · 10 mos · Pune Area, India

Handling a diverse portfolio of clients across industries such as pharmaceutical, real estate, FMCG and manufacturing
Securing a revenue of INR 5 Crore in FY 18-19 by managing digital marketing practices for brands, which include creative advertising, media planning, shopper marketing, social media marketing, search engine optimization, and online reputation management
Leading a team of 7 marketing reports as well as a cross-functional team of content writers, designers and developers to translate the client business requirement into solutions
Strategizing and executing digital media plans worth INR 12 Crore in FY 18-19 consisting of platforms such as YouTube, Facebook, Google Search, Google Display Network & Amazon
Deploying strategies such as creative sequencing, lifecycle marketing and content strategy to maximize conversions through constant monitoring via analytical tools
Key clients - Cipla Health, HUL, Atlas Copco, Chicago Pneumatic, Mark Compressors, Hiranandani Developers, Mahindra Lifespaces

Digital MarketingCreative AdvertisingMedia PlanningSocial Media MarketingSearch Engine OptimizationOnline Reputation Management

Team Lead

Feb 2016 – Mar 2018 · 2 yrs 1 mo · Pune Area, India

Strategized and executed an award winning campaign for one of India’s largest fertilizer brand
Handled P&L as Key Account Manager for real estate clients in Pune, Mumbai & Thane
Handled end-to-end digital marketing campaigns from paid media management to search engine optimization, social media marketing and online reputation management for a diverse portfolio of clients across real estate, agriculture, facility management & retail
Led integration of technology with differential communication strategies to nurture leads and increase conversion ratios
Improved the Click Through Rate of digital campaigns by improvising on the ad copy, creatives and managed placements

Eaton

Associate Engineer

Aug 2013 – Aug 2015 · 2 yrs · Pune, Maharashtra

Provided robust design solutions for automotive & electrical components using design for six sigma techniques
Developed FEA models such that the analysis predictions correlated with the test results with an accuracy of >75%
Met >90% OTD (On Time Delivery) and >95% FPY (First Pass Yield) for all projects
Member of the Eaton Recreation Council managing events for 1000 employees
Leading the Wellness initiative to ensure good health and well-being of employees