Apr 2023 – Jan 2024 · 9 mos

• Leading Digital Media planning, buying & Strategy for Standard Chartered Bank, ACCA - Association of Chartered Certified Accountants, Intel, WWE, Tata Neu , Tata Croma and TimesPro
• Building, managing & mentoring large team of media planners, operations.
• Leading the dentsu gaming India initiative with a gaming task force
• Leading the Mentor Mentee initiative in dentsu - is a unique opportunity for reverse learning, driving discussions on Gen Z mindset and values, current trends, as well as to improve digital innovation skills. Click here to know about the sessions: https://www.youtube.com/watch?v=l8IEjso8koE

Jul 2021 – Mar 2023 · 1 yr 8 mos

Sep 2018 – Jun 2021 · 2 yrs 9 mos

• At Carat, Megha has been leading Digital Media Planning, buying and strategy for Carat across West and South India with Digital P&L responsibilities. Her experiences at Agencies and Client-Side have helped us build robust processes that deliver more efficiencies and value for clients. An annualised Media Strategy approach that Megha has championed at Carat has helped enterprises generate value across their brands and align their media plans to their marketing goals with minimal spillage. Megha has also managed to develop a strong team and robust processes that has ensured execution of multiple projects at scale, and improved efficiencies in delivery. She has been managing client relationships with key Carat accounts like Standard Chartered Bank, ACCA - Association of Chartered Certified Accountants, Total India Oil Pvt. Ltd ,Intel India and ITC Foods.

May 2016 – Sep 2018 · 2 yrs 4 mos · Mumbai Area, India

• Leading Digital Media & Strategy for HUL – Personal Care category. Brand like Lakme , Vaseline , Closeup, Axe etc..
• Partnering with the brand leads from HUL, understanding the business,process, moonshot objective and delivering a media strategy to meet those objective
• Always thinking and exploring new media ideas which is Technology led and backed by consumer data
• Building and reinforcing planning process in coordination with HUL & PHD regional teams. Driving successful process to other markets like APAC regions
• Building, managing & mentoring large team of media planners, operations & tech
• Managing a versatile team to deliver all aspects of the business

Sep 2015 – Apr 2016 · 7 mos · Greater Bengaluru Area

• Responsible for digital marketing campaigns of Myntra Fashion Brands. That includes Myntra's Flagship Brand - Roadster, Celebrity Brands - HRX with Hrithik Roshan, All About You with Deepika Padukone and other Myntra Fashion Brands - Mast & Harbour, Dressberry, Anouk, Ether, Invictus, Kook N Keech, Yellow Kite, Moda Rapido, Here And Now
• Role includes managing agency relationships and their deliverable's
• Creating relevant content and media strategy for each of the brand's to ensure build in reach, awareness, conversations and transactions
• Effective usage of the digital investments on mobile advertising and ensuring adequate ROI

Jan 2014 – Sep 2015 · 1 yr 8 mos · Gurugram, Haryana, India

• Educating internal and external stakeholders on how mobile can be used as a marketing medium for Ogilvy and Mather clients across India with a team of 3 people
• At Neo Ogilvy, for IBM Lenovo, Megha worked with offline media planners as part of B2B Marketing activity to transform their media mix. She challenged the traditional approach head on by channelizing print spends to digital properties specifically on tablets thereby increasing efficiency of reach and resultant output for the client
• Defining and institutionalizing systems, processes and measurements for mobile marketing across the organization.
• Support Neo Ogilvy in other countries to deliver insights across all digital platforms
• Knowledge sharing with clients and internal teams through updates on emails/newsletters on digital media
• Develop and maintain strong relationships with multiple disciplines within the agency like mainline advertising ,PR and rural activation teams
• Nurturing the mainline advertising team under the age of 30 folks on how to integrate digital marketing as part of the 360 approach to clients
• Activated Dabur , Sab miller , NSDC, GPI, Diageo , Federal Bank , TBZ,IBM, Fortune Foods ,Lenovo, Roche and won few accounts from GroupM also.
• Won 8 awards at domestic and international level for my brands

Jan 2010 – Jan 2014 · 4 yrs · Gurgaon, India

• Handling mobile marketing business for Maxus North India for clients Nokia, Nestle ,Perfetti Van Melle, Chivas Regal, Absolut, Fuel, Bausch + Lomb,& American Express
• Maxus India was awarded the Mobile Media Agency of the year by Mobile Marketing Association in 2012 and 2013 and swept away 22 awards out of which 18 are for brands handled by self – Nokia, Perfetti, Hero MotoCorp, Google and Nestle.
• Introduced and activated 30 exclusive brands (like Google, Bausch and Lomb, Akzonobel, Spencers, Hero MotoCorp, American Express, Pernod Ricard) on mobile across different categories that resulted in over 170 mobile campaigns within four years therefore converting them into big spenders.
• Worked with internal and external partners to create mobile strategies and tactical plans
• Maintaining relationships with Media Owners to enable seamless and value-added media buying

Dec 2007 – Nov 2009 · 1 yr 11 mos

•  Strategic Account Planning & management.
•  Responsible for managing the online campaign for the brands.
•  Review and performance analysis of the campaign with clients
•  Pitching for new clients, working on website analytics

Apr 2006 – Nov 2007 · 1 yr 7 mos

• Joined Montage Advertising Pvt.Ltd as a junior account executive even before completing my post graduation.
• My job profile over the next one year involved supervision of various ATL & BTL exercises for Outlook Group,Footmart Retail India Ltd and Brushman India Ltd.I also mastered day to day issues like creative briefing, client interaction, production supervision, cost estimation etc.