Jul 2022 – Present · 3 yrs 10 mos

Dec 2021 – Present · 4 yrs 5 mos · Bengaluru, Karnataka, India

Aug 2021 – Oct 2022 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Jun 2020 – Aug 2021 · 1 yr 2 mos · Mumbai, Maharashtra, India

• 1. Scaled the business to 5x while maintaining a constant AOV & CAC working cross-functionally with Brand, Marketing, Engineering, and Design Team.
• 2. Collaborated with different stakeholders to align and execute Business and Product goals.
• 3. Increased the ROAS by 2x for the campaigns collaborating with the marketing team for constant feedback of source, medium, design, and copy.
• 4. Designed user flows and optimized each touchpoint in the user flow leading to an increase in the funnel conversion by 25%.
• 5. Handeled and collaborated with the Doctor's team on board to scale it to 4x.
• 6. Constant Cx research and understanding their pain points helped to make the user flow smooth and seamless for various flows.

Aug 2019 – Mar 2020 · 7 mos · Mumbai, Maharashtra, India

• All the work done was for these 4 fundamental ideas:
• 1. Helped the organization to be more proactive instead of reactive. (WIth the help of Data) - improved the revenue by more than 15%.
• 2. Ideating, conceptualizing, identifying the KPI's designing and building the analytics arm, and numerous analytical processes and dashboards (10 dashboards) and reports in the company.
• 3. Strategizing, testing various hypotheses, and making sure every business and product decision made by the Founders and the lead management is insightful and completely data-backed.
• 4. Helped analyze, identify, and reduce bad debts by more than 92% by liaising with Operations Team, Development Team, and the CA.
• 5. Supporting the team in the need of any ad-hoc requirements for them to continue their functioning with as high efficiency as possible.
• For more details on the above go to:-
• https://drive.google.com/open?id=1b_7kGKzv0GZk_TyNS7edqCd3DkcDmBnn

Oct 2018 – Jul 2019 · 9 mos · Mumbai, Maharashtra, India

• 1. Responsible for MIS, GRC, Budget, Procurement, and Logistics reports and dashboards by liaising with the respective teams.
• 2. Cost-cutting - Initiated a cost-cutting project in procurement, outsourced projects and contacts.
• 3. Cost-effectiveness - Understanding which vendor at what time of the year would provide us with the most competitive price for a particular procurement to save cost.
• The Business Analyst dives more into understanding the Business and understanding their most important KPI's to measure the development and growth of the company, only then one can single-handedly make the reports using different tools, namely PowerBI and TABLEAU. Data is plain power. Being able to unleash that power and interpret the data to make Business Decisions giving various teams directions to act upon is ecstatic. The way data is interpreted and taken decisions and acted upon is a great experience and to be the one to come up with those findings and help the management feels overwhelming.

Feb 2018 – Jun 2018 · 4 mos · Mumbai Area, India

• Advanced SQL + Extensive Excel Reporting and Dashboards:-
• Working directly with the Co-Founder with a decade of experience in Analytics was a great experience, especially being the first and the only employee to initiate Data analytics in the organization.
• 1. Customer brief - Categorizing customers into 5 categories based on body types in MECE format. This automated the decision-making process for a stylist which increased customer satisfaction.
• 2. Stylist Scorecard - Determining key areas for scoring and grading stylists based on their performances. This data helped to map every customer to the most compatible stylist.
• 3. Evaluating customer profile and ideating targeting strategies. This helped them optimizing the bandwidth of the marketing team and increase the conversion rate of the funnel.
• 4. Ad-hoc Reports - Other ad-hoc Business and operational reports for internal purposes.
• Working as a Data Analyst requires the quest and thirst to answer some of the impacting questions to the Business backed up with Data. This helps develop Business acumen as well as technical skills for retrieving, crunching, modeling and formulating data in EXCEL post retrieving the data using ADVANCED SQL skills as per the needs to able to smoothly make visualizations, Reports, and Dashboards in Excel itself or on some visualization Tool which exported later to MS PowerPoint to represent it to the higher management helping to make informed decisions.

Dec 2017 – Feb 2018 · 2 mos · Cairo, Egypt

Jun 2017 – Jul 2017 · 1 mo · Mumbai Metropolitan Region

• 1. Automating marketing and promotional e-mails(Sendgrid, Python)
• 2. Automating CAMS statement(Selenium, Python)