Vipul Gupta

CEO

Bengaluru, Karnataka, India20 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Seventeen years of experience in marketing and technology.
Expert in demand generation and revenue operations.
Proven track record in leading agile marketing teams.

Stackforce AI infers this person is a SaaS marketing leader with extensive experience in demand generation and revenue operations.

Contact

Skills

Core Skills

Demand GenerationMarketing OperationsLead GenerationTraffic OptimizationSearch Engine MarketingSeo StrategyFunnel OptimizationWebsite MonetizationNatural Search OptimizationPaid Search Marketing

Other Skills

ABMAdsenseAdvertisingAnalyticsB2B Marketing StrategyBloggingBusiness StrategyContent OptimizationGoogle AnalyticsHTMLInbound MarketingInside SalesJavaScriptLanding Page OptimizationMarket Research

About

I am a data-driven and technology-focused GTM leader with seventeen years of marketing, technology, and startup experience. Managing a strong team of agile GTM and data analysis professionals responsible for demand generation and revenue operations. Specialties: Demand Generation, Team Leadership, Inbound Marketing, Account-Based Marketing (ABM), Brand Development and Execution, Field Marketing, Content Marketing, Marketing Operations, SaaS economics, Outbound Marketing, BDR/SDR functions and Revenue Operations. Building ground up!

Experience

Whatfix

4 roles

Head of Revenue Operations & Industry GTM Strategy

Promoted

Jan 2025 – Present · 1 yr 2 mos

Vice President Marketing (Demand Generation)

Promoted

Jan 2020 – Present · 6 yrs 2 mos

Whatfix is a leading digital guidance and engagement platform that helps companies provide intuitive onboarding, and effective training and support. Whatfix’s contextual and personalized in-app content drives-up user productivity and engagement.
Responsible for the strategy and implementation of demand generation programs. Development and Implementation of comprehensive Inbound and Outbound Marketing strategies.

Demand GenerationInbound MarketingOutbound MarketingMarketing Operations

Senior Director Of Marketing

Promoted

Jan 2018 – Jan 2020 · 2 yrs

Digital Marketing Director

Mar 2015 – Jan 2018 · 2 yrs 10 mos

Growthstory

Senior Marketing Manager

Sep 2013 – Feb 2015 · 1 yr 5 mos · Bangalore

Helping companies in scaling traffic (organic, paid, social), optimizing leads/sales funnel, and future growth planning. Worked with Portea Medical (portea.com), Avagmah.com, Homelane.com, TalentSprint, Timesaverz.com, and Tabtor.com

Traffic OptimizationLead GenerationSales Funnel Optimization

Hiveminds (acquired by madison world)

Digital Marketing Consultant

Mar 2013 – Aug 2013 · 5 mos · Bangalore

Taking care of Search Engine Marketing with focus on planning PPC & SEO strategy for clients along with solving specific problems like scaling and improvising regularly.

Search Engine MarketingPPC StrategySEO Strategy

Tutorvista global pvt ltd (acquired by pearson)

3 roles

Product Manager, Marketing

Aug 2010 – Mar 2013 · 2 yrs 7 mos

Funnel Optimization: coordinating with the analytics and development team, understanding the customer need and taking appropriate steps in optimizing Sale Funnel to maximize sales and revenue.
Website Monetization: maximizing the eCPM by improving ad CTR, selecting best suitable ad network and doing revenue sharing deals with other affiliate websites.
Planned and implemented Landing page optimization strategies by performing various types of testing like A/B testing and Multivariate testing using tools like Offermatica and Goolge Website Optimizer.
Scaling organic traffic from 1 million per month to 2 million per month by launching new interactive educational content websites and products.
Helping in Scaling and Optimizing PPC campaigns by improving the account structure, Optimizing landing pages for Mobile and scheduling the campaigns based on conversions.

Funnel OptimizationWebsite MonetizationLanding Page Optimization

Manager - Online Marketing

Promoted

Dec 2007 – Sep 2010 · 2 yrs 9 mos

Planning and implementing strategy for all natural search optimization for TutorVista.com, keyword market research focused on targeted market’s searching habits. Responsible for content optimization strategies, implementing, gathering and analyzing data.
SEO enhancement to the website resulting in: number of indexed pages increase. The number of visits to the site increased from 6000 per day to 150,000. The number of page views increased from 50,367 to 350,000 per day.
Implemented strategy for external link building: created network of optimized micro websites and blogs to get back links on preferred keywords, directory submission and submitting articles.
Managed paid search marketing campaign for Google Adwords and have helped in analyzing campaigns for effective ROI.

Natural Search OptimizationContent OptimizationPaid Search Marketing