Apr 2021 – May 2022 · 1 yr 1 mo · India

• AskSid is a full stack Retail AI solution for retail and consumer goods brands, seeking to craft impactful shopping experiences for consumers world over. With SID's revolutionary AI solution stack for retail, driven by intelligence in every consumer conversation, AskSid helps not only sell more but sell better and faster through meaningful consumer conversations, unique insights. As a digital shopping assistant for retail brands, SID simplifies consumer communication one problem at a time, delivering impactful shopping experiences. Visit www.asksid.ai for more details.

Jan 2020 – May 2022 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• Fractional CMO for this global leader in hospitality tech. Lead brand repositioning, demand generation design and implementation, and digital marketing strategy and deployment. Own the development and execution of the product and marketing strategy with the marketing team.

Jan 2020 – May 2022 · 2 yrs 4 mos · Bengaluru, Karnataka, India

• Fractional CMO for one of the top channel management and revenue management hospitality tech brand in Asia. Lead brand repositioning, demand generation design and implementation, and digital marketing strategy and deployment. Own the development and execution of the product and marketing strategy with the marketing team.

Mar 2018 – Jul 2020 · 2 yrs 4 mos · Bengaluru Area, India

• Lavelle Networks accelerates networks for the digital economy by offering software defined networking solutions that solve the biggest challenges in the WAN for distributed enterprises. With a 100% software defined architecture, the solution enables seamless network experience, ensuring enterprises, in turn, are empowered to deliver the best customer experience at the branch. Lavelle Networks SD-WAN solutions are designed for enterprises that are using, or plan to use hybrid WAN or cloud applications and are on the path to digital transformation. For more information reach us at www.lavellenetworks.com.

Jul 2017 – Present · 8 yrs 8 mos · Bangalore · On-site

• Fractional CMO + Full-Stack GTM Execution
• Envizon is a B2B Launchpad for early and growth stage SaaS startups. We combine Fractional CMO leadership with a full-stack execution team across outbound, inbound, content, performance marketing, and AI.
• Through our Launchpad model, we:
• Diagnose GTM gaps with a structured audit.
• Execute fast with an embedded team (BDRs, SEO, Content, AI Generalist).
• Build and prove a scalable pipeline engine.
• Transition by helping founders hire and mentor their in-house teams.
• We own outcomes end-to-end, from strategy through execution

Jul 2015 – Jun 2017 · 1 yr 11 mos · Bangalore

• Owned complete P&L for Online SMB Business.
• ▪ Incubated and scaled the online business unit from ground up.
• ▪ Designed and executed global GTM for two diverse target segments.
• ▪ Built and managed cross functional teams for Digital Marketing, Inside
• Sales, Outbound Demand Generation and Customer Success.
• ▪ Used Customer Insight for pricing, customer acquisition and growth
• strategies
• ▪ Alliance and Partner Development
• Over the 2 years at CloudCherry, the business unit created significant
• revenue stream for the company with a healthy customer base with net
• negative revenue churn rate, high relational and transactional NPS.

Jan 2009 – Mar 2015 · 6 yrs 2 mos · Bangalore

• Digital Marketing strategy for global SMB market for a SaaS B2B product for hospitality
• Built from scratch- Digital Marketing and Inside sales team
• Part of team to create product requirement document, roadmap and testing
• Optimized processes to reduce sales cycle & cost of acquiring customer
• Created Sales team for Spanish and Portuguese speaking International market like South America
• Strategized and planned positioning for Trade Shows and Channel Partner Marketing

Oct 2006 – Jan 2012 · 5 yrs 3 mos · Bengaluru Area, India

• Digital Marketing for B2B SaaS Products
• PR for South America
• EDI Consultancy Services

Jun 2003 – Sep 2006 · 3 yrs 3 mos · New Delhi Area, India

• Part of the core product development team. Design Lead for XML and Parser related modules. Research and Implementation for SOA enabling.
• Handled pre-sales activity

Mar 2002 – Sep 2002 · 6 mos

• Worked on
• Development of Octel Tool which is responsible for providing remote login to the voice mail system and monitoring the same for warnings and Internationalization of Outlook Dialer
• Re-architecting and implementing version 3.2
• Developing industry specific prototypes for marketing using eContact
• Customer support and maintenance