Nov 2018 – Sep 2023 · 4 yrs 10 mos · London, England, United Kingdom

• Product Strategy - Member of Meta's cross-functional App product leadership team, representing the voice of the customer to guide product strategy and growth of mature and 0-1 products.
• Team Leadership - Supported a global team of senior Product Marketing Managers, achieving consistently strong professional growth and pulse scores. Scope includes market sizing, customer research, competitive analysis, partnership strategy, product positioning and messaging.
• Go-to-market - Led all go-to-market in partnership with Sales and Marketing for Meta’s app products. Key wins include migrating the mobile app industry to bidding and achieving 7.5x customer growth and establishing Meta’s App Store strategy

Jun 2015 – Oct 2018 · 3 yrs 4 mos · London, United Kingdom

• Team Leadership - Launched and managed two new teams within EMEA operations: Driver Marketing and Product Experience. Received the ‘Uber Flagship’ leadership award in 2016 (awarded annually to the top 20 leaders globally)
• Product Launches - Led go-to-market of all new rider and driver products in UK & Ireland, including Uber's 180 Days of Change campaign which involved the simultaneous launch of 10 new products in the region
• Integrated Marketing - Led business case and launch of EMEA’s first investment in fully integrated brand marketing ('Get There with Uber'), grew the driver base by 3x within CPA targets and scaled operations from six to 23 UK cities
• Product Strategy - Led growth and operational strategy for nascent products including Cash Payments, Premium Products and Airport Products in the region

Oct 2012 – Mar 2015 · 2 yrs 5 mos · Sydney, Australia

• Team Leadership - Led the Marketing team for Virgin Australia's frequent flyer program lifting team engagement scores YoY
• Growth Marketing - Increased membership from 3.2M to 4.8M through multi-channel marketing, launching the first ‘always on’ digital marketing program improving average daily signups by 15%
• Social Marketing - Achieved global brand social virality through #winrichardspoints (36m+ Twitter impressions) and Pet Frequent Flyer
• CRM - Oversaw delivery of lifecycle marketing automations and 130+ tactical cross-channel campaigns annually

Mar 2010 – Jun 2012 · 2 yrs 3 mos · Sydney, Australia

• Integrated Marketing - Designed and implemented Qantas’ first early lifecycle program, increasing early engagement by 12%. Launched Qantas’ historic partnership with Australia's largest retailer, Woolworths (generating 2m+ new Qantas members)
• Partnership Management - Managed agency relationships with creative, media, email platform and mail vendors. Managed marketing relationships with financial services partners, including with HSBC, Bankwest and Macquarie
• Campaign Optimisation - Provided regular reporting and dashboards on campaign performance. Managed A/B testing of offers, creative, media and segmentation in every campaign

Aug 2007 – Aug 2009 · 2 yrs · Sydney, Australia

• Integrated Marketing - Led day-to-day relationships with clients (telco and travel verticals) to develop integrated campaigns. Managed major launches for several Australian-firsts, including Windows Mobile 6 and the iPhone, and supported critical strategic initiatives for Optus and Qantas - invited by Qantas to move client-side